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Without all the above industries, it not possible to imagine the travel industry in
this era.
The following factors have either changed or promoted the travel industry in
recent years:
Online Booking: With the help of the Internet, it has become so easy to
access all the information and book everything online.
Personalised Experience: Many hotels now provide personalised services
based on the choices of the customers.
Automation & Robots: The trend of making the hotels automated with the
help of machines and robots to serve people, has changed the whole
industry. Although, many people think that it would be creepy to be in such
a hotel but many travellers still looking for some new experience.
Influencers: There are a ton of influencers and especially bloggers who
keep travelling and showing new places to people which influence people
to travel more.
THOMAS COOK
Thomas Cook Group was a British travel company which operated as both, an
airline company and a tour and travel firm. The Group was founded after the
merger of Thomas Cook AG and My Travel group in 2007. However, the brand
"Thomas Cook" is 178 years old and was trusted by travellers globally. Recently,
Thomas Cook Group collapsed due to lack of funds. They have announced their
bankruptcy.
When Thomas Cook was succeeded in arranging many trips, he became sure
about this business and bought a shop on Fleet Street, London and started selling
travel accessories along with travel arrangements. In 1872, Thomas formed a
partnership with his son and renamed the company to Thomas Cook & Son.
Thomas' son, John Mason Cook provided expertise for the commercials of the
company.
Thomas retired in 1878 and John Mason and his son were now responsible for the
business. By 1888, the company was able to establish its offices in various
countries. By now, the company was developed in terms of its services. They were
able to arrange many activities in another countries for their travellers like Opera,
Mountain climbing, etc.The company then ran by the family members only and
remain same until 1924 when it was renamed to "Thomas Cook & Son Ltd." after
getting limited liability status.
The third generation of the family was even more successful as travel became
more popular. However, the company was sold to Hays Warf Cartage Company in
1942. After few decades, it was then acquired by British Government and was
renamed to "Thomas Cook Group Ltd." Thomas Cook Group Ltd. was acquired by
many companies until C&N Tourist AG acquired it and renamed it to "Thomas
Cook Group AG". Later in 2007, Thomas Cook Group AG was merged with My
Travel Group to form "Thomas Cook Group Plc."
The major and the most obvious reason for the collapse of Thomas Cook is that
they were not able to secure the funding of £200 million or almost $250 million. If
the company would have received the amount of funding, it could have easily
survived instead of getting bankrupt.
The Debt
Thomas Cook had a debt of over $2.1 Billion. It is the reason the investors backed
out from investing in the company. The bosses of Thomas Cook even met many
lenders and creditors in London but failed to raise any fund.
The Model
Thomas Cook was all service travel company which even provided flights to the
travellers. However, operating an airline is not an easy task. An airline company
needs a lot of funds to bear its running cost. Costs like fuel, maintenance, crew,
etc. need to be fulfilled.
Brexit
The company is calling it as the top reason for the collapse. In May, 2019, the CEO
of Thomas Cook, Peter Frankhauser said: "the Brexit process has led many U.K.
customers to delay their holiday plans for this summer."And of course, one
reason of its failure is the common reason of most of the business
failure, resisting change. Thomas Cook was unable to adapt the changes according
to the new generation and ended up collapsing.
Conclusion
Thomas Cook has been a great business since its birth. The company changed the
way people travelled. In the age when it was a luxury to travel to another city, the
company made it possible to easily travel to other countries. Along with its travel
business, it has also been a great financial company for travellers. However,
everything has an end. So, it is an acceptable truth and not a surprise that the
company ceases to operate anymore. Even though the travel industry has grown
as a whole, but it has also evolved in the process. So, if any company has to
survive in any industry, they need to adapt change according to the generation.