Elle Ip’s

7 RULES
from
BEYOND EXPECTATIONS
by Jonathan Ip

www.elleip.com
You Did It! 

www.elleip.com
 Disclaimer
THIS PRODUCT DOES NOT PROVIDE MEDICAL ADVICE

By using this product, you signify your agreement to these Terms and Conditions of use. You must agree to all of these Terms and Conditions in order to use this
product legally. Please read this document carefully. If you do not agree to all of the Terms and Conditions of this agreement, do not use this product.
The information, including but not limited to, text, graphics, images and other material, contained in this product is for educational purposes only. The content is not
intended in any way as a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health care
provider with any questions you may have regarding a medical condition or treatment and before undertaking any action and never disregard professional medical
advice or delay in seeking it because of something you have read in this product.
This product does not guarantee the accuracy, timeliness or completeness of such content and materials and makes no warranty, express or implied, regarding the use
thereof
THE MATERIALS ARE PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND, INCLUDING (WITHOUT LIMITATION) ANY IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not
apply to you. IN NO EVENT WILL WWW.ELLEIP.COM BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES FOR
ANY USE OF THIS PRODUCT, THE MATERIALS, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA,
EVEN IF ELLEIP.COM IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ELLEIP.COM assumes no liability or responsibility whatsoever of any kind for the content or materials contained in this product, or for any diagnosis or treatment made
in reliance thereon.
Any information, our Perspective, methodologies, studies, photographs, graphics, processes, technologies or other materials (the "Materials") published on the
ELLEIP.COM may be the subject of intellectual property rights reserved by ELLEIP.COM, its subsidiaries or licensors. Your terms of use do not grant to you a license
hereunder to otherwise use, copy, distribute or transfer the Materials. All Materials provided via the Sites are intended for informational purposes only and are subject
to change or withdrawal by ELLEIP.COM at any time without notice. You may not access, download, use or export the Materials in violation of CONCERNED laws or
regulations or in violation of any applicable local laws or regulations.

Results May Vary

A study conducted by a professional panel concluded that "proper weight loss is achieved by reducing caloric intake and/or increasing physical activity. Individuals
maintaining weight losses over the long term do so by changing their diet and changing their physical activity."Causes for being overweight or obese vary from person
to person. Whether genetic or environmental, it should be noted that food intake, rates of metabolism and levels of exercise and physical exertion vary from person to
person. This means weight loss results will also vary from person to person. No individual result should be seen as typical.

If you have any questions concerning legal or other matters described above, contact ELLEIP at contact@elleip.com

This Product is NOT Jon's system as mentioned in 'Beyond Expectations' because it does not include the emotional and mental aspects.

COPYRIGHT 2014 BY JONATHAN IP - ALL RIGHTS RESERVED

www.elleip.com
Thank you so much for joining my email list 

I understand your time is really important and your inbox is probably

flooded with emails every single day.

So you will only hear from me every so often unless I have something
super special to share with you.

Your love and support really means so much to Jon,Kiana ,Kamika

and I.

Always remember to fight for your dreams and believe in yourself

even when things get tough.

Much love and appreciation

Elle x
www.elleip.com
You Don’t Have To Be Great To Start
But You Have To Start To Be Great

www.elleip.com
 Rule 1:
Set A Specific Goal6 And Write It Down

www.elleip.com
 When You Write Things
Down It Helps Force Your
Unconscious Mind To Be
i
Clear And Focused On What
You Want

www.elleip.com
 What is the exact amount of weight /
body fat % you want to loose and how
will you feel when you do?
______________________________
______________________________
6
______________________________
______________________________
______________________________
______________________________
www.elleip.com
 What is the exact date you will loose
this by and why ?
______________________________
______________________________
______________________________
6
______________________________
______________________________
______________________________

www.elleip.com
 Rule 2:
Take Before
6
Photo’s

www.elleip.com
 I know this is
incredibly hard to
do but it’s
important for your
i

unconscious mind

www.elleip.com
Before Front
Place yours here

www.elleip.com
Before Side
Place yours here

www.elleip.com
Before Back
Place yours here

www.elleip.com
It Can Be Done When You Know HOW

www.elleip.com
 Rule 3:
Record Girth Measurements
6

www.elleip.com
You will need a tape measure
(Please note any tape measure will do)

www.elleip.com
Recording Your Measurements
Helps You Keep Objective And
Precise To Where You Are
Currently At As Well As Where
You Want To Go, And As The
i

Saying Goes
The Numbers Don’t Lie
www.elleip.com
 Rule 4:
Measure Body
6
Copersition

www.elleip.com
Keep Up The Good Work 

www.elleip.com
 Rule 4:
Measure Body6 Composition

www.elleip.com
 Your Body Fat Percentage Is More
Important Than Weight Because
Weight Can Be Fluid Or Muscle Or
Fat. Having A Lower
6 Body Fat
Percentage Keeps You Looking Small,
Firm And Helps Prevent Loose Skin

www.elleip.com
You will need a body
composition monitor

www.elleip.com
What to look for in a body
composition monitor
Must Measure The Following:

- Body Fat Percentage

- Muscle Mass
6 - Fat Mass
- Weight

You should also be able to

input the following:

-Height
-Age

www.elleip.com
 I Do Not Endorse Any Particular Brand Of
Body Composition Monitors.

The Body Composition Monitor That I

Personally Use Are So Old That They Are No
Longer In 6Production.

Body Composition Monitors Vary In Price

And In My Experience It Really Doesn’t
Matter As Long As You Are Consistent
www.elleip.com
 Rule 5:
Only Take Your Measurements Once A
Week
6

www.elleip.com
 Taking Your Measurements Once A
Week Gives Your Body Time To
Change. Do Not Measure Every Day

For Consistency
6 Take Your
Measurements On The Same Day At The
Same Time

www.elleip.com
What Specific Day And Time Is
Your Measuring Day?
______________________________
______________________________
______________________________
6
______________________________
______________________________
______________________________

www.elleip.com
 Rule 6:
Have 1 Day Off6 A Week To Eat
Whatever You Want

www.elleip.com
On My Day Off I Ate Whatever And As
Much As I wanted. This Technique
Helped Me To Stay Psychologically and
Emotionally On Track.
6
So When I Wanted Something It Wasn’t
Like I Could Never Ever Have It.
I Just Had To Wait Until My Free Day 

www.elleip.com
 Rule 7:
Diet Is More Important
6
Than Exercise

www.elleip.com
A lot of the time I missed my exercising time
due to the demands of life and being a mother
but it didn't matter because Jon and I believe
that my success was

90% Diet 6

VS
10% exercise.
www.elleip.com
 So If You Want To Change Your
Body Then Focus Your Time And
Energy On Your Diet
6
Because It’s Almost Mathematically
Impossible To Out Exercise What
You Put In Your Mouth

www.elleip.com
It Can Be Done When You Know HOW

www.elleip.com
Also Available: Elle Ip’s DIET SECRETS
with Special Limited Time Bonus
Exercise Program
from “Beyond Expectations “

For more info go to www.elleip.com

www.elleip.com
 6

For more info go to www.elleip.com

www.elleip.com
Go Beyond Expectations

www.elleip.com
 Rule 4:
Measure Body6 Composition

www.elleip.com
Go Beyond Expectations

www.elleip.com
Thank You 

www.elleip.com