MODULE 2 - ULTIMATE INSTAGRAM CONTENT

GAME PLAN

2.3 Finding Content for your IG Account

 There are 2 ways to produce content for your Instagram

FIND CREATE

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 FIND

Find other people's content and re-post it.

Finding content allows you to see if it will be successful based on the results
of the original posting.

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2
 CREATE

Create your own content to post.

If you are creating your own content, you can personalize it further by
specifically target your market and promote your business.

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 Finding content means we are using other peoples content on out
instagram profile

We will be discussing image ownership/licensing in an upcoming slide.

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 Relate to this now -

How do you hit a golf ball as far as possible?

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 There are three main factors that determine how far you
hit a ball:

The Ball The Club The Swing

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 Average drive by professional golfers:
300 yards

World Record Drive

515 yards
(hit by Mike Austin in 1974)

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 World Record "Mike Austin" swing : 515 yards

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 Amateur Golfer : 0 yards

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 Long Drive Checklist Short Drive Checklist

Top Flight Ball Plastic Ball

"Mike Austin" Swing "Child-Like" Swing
Callaway 1-Wood Toy Golf Club

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 For maximum exposure on our content, we must model
content that has already proven to be successful.

Which in this case is the 'Long Drive Checklist'. Make use of the best combination and
ingredients to get the right content.

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 Longest Drive Checklist:

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 Shortest Drive Checklist:

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 What factors determine a successful viral
piece of content?

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 It depends on your niche

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 You just find the "Mike Austin Swing" in your niche to see what
already works and you can replicate the results

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 The 3 best ways to find the best performing viral
content in your niche

1
Viral Discover
2
Hashtags
3
Use your Success
cheat sheet

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Results booklet/cheat sheet can be found in Module #8
 1
The discover / explore Tab:

Posts are selected on things you like and people you follow.
Based on what people you follow like / based on what is popular in your niche.

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 This tab opens up a whole new world of possibilities!
Clicking an image will take us to that post.

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 Identify why this post did well

Large Account

Viral Content

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 Example A Example B

Sometimes accounts with less followers also have the right piece of content and more
engagement. Do not miss/ignore them.
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 A C
Test to see if it's Gold, or an
Go To Discover tab and choose okay post from a Large account
your post that perform well

B
Look at the user who posted
the image

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 2
Hashtags:

Hashtags are an incredible and powerful way to find

viral content in your niche.

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 We are going in depth on how to double our engagement on
posts using hashtags in the next module.

Right now we are looking at how we are viewing them through

the lens of finding viral content only.

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 Hashtags are searchable ways to categorize
content on Instagram

eg: #cat

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 What categories and words are relevant to the
content of your business?

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 #entreprenuer

#lifestyle #entreprenuer

#motivation

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 This opens up a world of opportunities for us to explore

#entreprenuer

Top 9 posts for

#entreprenuer

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 A
Go to discover tab search with
C
#hashtags Search for Gold

B
Look at the user who posted
the image

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 Use your Results Booklet to find your Gold

@account

@ -----

@ -----

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Results booklet/cheat sheet can be found in Module #8
 Don't just look for the content that has the most engagement.

Look for content that you think is building trust and affinity or
that are shown to create sales

70% 20% 10%

Engagement / Reach Trust & Affinity Sales

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 Learn the Mike Austin Swing

The Ball The Club The Swing

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 Learning what content succeeds

Good Music Motivating Hook

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