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Lean SEO: Our Framework For SEO

Traction
Pat Walls • Updated:
May 25th, 2022

Hi! I'm Pat Walls, the creator of Starter Story.

People think SEO success is about knowing Google's algorithm front to back.
It's not. It's about taking action. Finding what works. And then scaling it.
I grew Starter Story to over 1M visitors/month with this approach.
It's a framework called Lean SEO, and you can use it too.
Here's the framework:
(1) Research: Identify content opportunities through quick research
(2) Create: Create MVCs (Minimum Viable Content) to test the viability
(3) Test: Measure results over a 30-day period
(4) Decision: Iterate on your content based on its performance
(5) Scale: Scale it when something works, using structured data, automation, outsourcing, and UGC
And do this across many 'experiments', simultaneously & in parallel.
Why does this work?
By using this framework, we make many small bets with an iterative approach.
Instead of spending weeks on one piece of content that may never pan out, we run dozens of experiments at
once.
Through these experiments, we eventually landed on multiple big content opportunities.
And when we got serious about this framework, we 4x'd our search traffic in 6 months. Here is proof
(Google Search Console):
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What happened in July? That's what this course is all about!

About the course
I walk through the entire framework in about 3 hours of screencasts + 100 slides. I also show a multitude of
examples from Starter Story and other sites. And how you can do this, too.
You can take this at your own pace, and you'll have access to it forever. If you want to implement Lean SEO
and have some questions, you can email me at anytime.
Thank you for checking it out!
Requirements for the course
I recommend that you have time, patience, and a long-term mindset. These experiments take time. I
recommend you already have a business you'd like to grow with SEO, but if you're planning on starting
something, that works too!
Testimonials
"F*cking brilliant. Lean SEO is completely non-BS, real approach to SEO" - Alex West, Cyber Leads
"It's a super interesting, no bullshit, perspective from Pat's experience building Starter Story to 20,000
unique viewers per day." - Reilly Chase, Hostifi
"Lean SEO reveals how to grow traffic from someone actually doing the thing they're teaching. Rare" - Brett
Lindenberg, FoodTruckEmpire.com
"Really clear and timeless thinking about how to rank on Google." - Raphael Spannocchi, Janori.de
"Really enjoyed the Lean SEO course. Found Pat's framework to be practical and very actionable." -
Abhishek Ray, Learn AWS
"Just finished watching the Lean SEO course. Can’t wait to start creating those MVCs." - Nimrod Kramer,
daily.dev
"First time in awhile that I've felt hopeful about SEO. Your framework is practical and you can actually see
what works!!!" - Daniel Schlabach, monarchpatio.com
"I loved Lean SEO, and learned more from it than any other SEO course I've ever taken (they always just goes
through the same things over and over)." - Paul Kim, simplerate.ca
"No need to listen to self-proclaimed gurus or buy expensive tools. It's all about the mindset. This book has
all you need to start ranking on Google" – Ilya Ilford, MakerStations.io
Pricing
Pricing started at $79. The price will now increase as we sell more copies:
SOLD: 100 copies @ $79
SOLD: 100 copies @ $99
SOLD: 150+ copies @ $119
PRICE NOW: $249
 NEXT PRICE : $499
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Here are all sections of the course:
1. Intro To Lean SEO

Introduction

What happened here?

SEO Impact On A Business

It’s time to leave the stone age
2. Principles

Frameworks First

Action Bias

Rigorous Validation

Content Types & Topics

Being A Hacker Is Your Advantage

SEO Is Hard (that’s a good thing)

What this course isn’t

What this course is
3. The Framework

Research

Create MVC

Test

Pivot, Persevere, or Scale

Scale
4. Find A Content Type

Don’t look for keywords.

How to find a content type

Google Search

Successful Websites

Your Own Website

Possibilities are endless

Can you win?
5. Create MVC

Don’t spend 25 hours, spend 2

How to create content fast?

“Good Artists Copy, Great Artists Steal”

Steal & Improve

Use Your Hacker Skills
6. Test

The 30 Day Experiment

How many posts to publish?
S Starter

Custom GA Story
Reports Join Starter Story

Run many experiments at the same time

Set it & Forget it
7. Pivot

PPS: Pivot, Persevere, or Scale

Pivot

Persevere

Scale

When to pivot?

Example: A Failure For Starter Story
8. Measuring Success

How to define success?

Why are some performing better than others?
9. Persevere

When to persevere?

Improving Content Quality

12 Ways To Improve Content Quality

Deploy Additional Topics

Let It Be

Example: Slogans
10. Scale

“Your goal is not 10 blog posts, it’s 1,000. (over time)”

5 Ways We Scale Content

Structured Data

Automation

Outsourcing

UGC

Custom CMS
11. Wrap Up

Why I Love SEO

Principles

How you can get started today
12. Bonus: Step By Step Examples

Watch This: Creating An MVC In 24 Minutes

Option 1: Purchase just this course

 If you only want access to this resource, you can buy it here.
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Purchase The Course ($249)
Option 2: Get access through Starter Story
You can sign up for Starter Story Premium Plus for a year. You'll get access to all courses & resources for
one price.
Subscribe To Premium Plus ($329/year)
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  Pat Walls,
Founder of patwalls.com

Pat Walls, Founder of Starter Story

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