The Plays (Building)
Speak in Problems, Solve in Products (Exercise)
 The Rules
The Plays (Building)
 Speak in Problems, S…
 Rapid Ideation (Exer…
 Trust Profile (Exercise)
 The Permissionless A…
 Content Leverage
 Story Arbitrage
 Tech Stack Tour (Exer…
 Platform Periodization
 Structuring a Curricul…
The Plays (Selling)
Jack Butcher
Instructor

 Speak in Problems, Solve in
Products (Exercise)
Simplifying the concept of
problem/solution.
All we need to do is answer the following questions:
What's the problem?
How do we know it's a problem?
What's the solution?
How do we summarize the solution?
How do we prove it works?
The answer to every question becomes a driving force behind the way we think
about, talk about and build each product.
Problem: Business owners struggle to articulate their value proposition.
 How do we know? Validated by response to publishing VV pitch decks.
Solution: Visualize Value Sprints.
Summary: We clarify & codify your value proposition.
How do we prove it works? Do it for ourselves first. Client testimonials and case
studies.
Problem: Business owners don't realize the value of their own knowledge.
How do we know? Interviews with clients that can't see their value.
Solution: Visualize Value Trust Profile. (previously Trust Accelerator)
Summary: A done-for-you content strategy.
How do we prove it works? Client testimonials and case studies.
Problem: Entrepreneurs struggle to stay focused and structure their day.
How do we know? Answering hundreds of questions on Instagram.
Solution: The Daily Manifest.
Summary: A sticky system for self-organization.
How do we prove it works? Customer testimonials.
Problem: Entrepreneurs don't have a support network locally.
How do we know? We didn't have one, so we built one.
Solution: The Visualize Value Community.
Summary: Building a network of builders.
How do we prove it works? Community testimonials, member results.
Problem: Words don't communicate ideas as effectively as images.
How do we know? People told us VV helps them grasp concepts better.
Solution: How to Visualize Value — Design Fundamentals
Summary: The zero to one guide for simple, impactful design.
How do we prove it works? Student testimonials.
Problem: The one-person service business causes burnout.
How do we know? We built one and burned out.
Solution: Build once, Sell twice — The Productization Playbook (hello!)
Summary: Secure your future by building a reputation online.
How do we prove it works? Student testimonials.

Jack Butcher
Instructor
Founder, Visualize Value.