Question# one

The mobile telephone network that Vodafone operates is one of the largest in the entire

globe. The company has made a name for itself by specializing in selling various

telecommunications goods, including networks and mobile phones. They were the first company

in the UK market to launch data, fax, and SMS services through a digital network. In addition,

they were the first company. The company is successful in the mobile service business because

of its differentiation approach from other service operators by embedding innovation and

addressing consumer growth health. According to the book, Corporations differentiate and

integrate using a standard approach to products and markets (Deresky & Stewart 264). It is

from the pressure from other network companies that Vodafone differentiates its services.

The company adopts a transnational strategy. Vodafone adopts a transnational approach

because each operating company consists of its own brand name, separate and distinct channel

strategies, and enticing local product strategies geared toward the local audience. Because of the

company's consistent growth throughout time, it has been able to adapt and modify its

organizational structure to accommodate its expansion into new international markets, increasing

the number of customers served in every region. Their divisibility into the UK, Europe, Africa,

the United States, Asia, and the Pacific region also contributed to its success. They kept doubling

their size by acquiring more companies, each with its leaders in managing operational decisions

depending on population and technology, which made them successful and ahead of the other

companies in different countries.

Question # Two
 With the reorganization, Vodafone is trying to become a unified global company that

utilizes the competitive advantages of scale and size. After acquiring the largest market in the

world, the company is focusing on creating an effective global organization that will increase

revenues, reduce operational costs, and reaches more customers, which could be realized through

a globalization strategy. According to the book, globalization in business means the presence of

similarities between product design and marketing programs for all end markets worldwide.

However, the drawback could be the need for more differentiation and specialization in the local

markets(Pg 265). This strategy treats the world as one market through a standardized approach.

The company should go with the transnational Corporation network structure. This is because the

company can manage across national boundaries while flexibly retaining local flexibility by

linking foreign headquarters to each other (Pg 272).To make this successful, the company should

set up a council to stimulate expertise and provide opportunities to pool buying power. For

worldwide efficiency, they also advocate for mandated coordination. They can use several

organizational frameworks and technological solutions to carry out this worldwide plan. The

company is able to link distinct environmental and operational contexts based on a variety of

economic, social, and cultural milieus if adopts the utilization of the transnational Corporation

network structure.
 Reference

Deresky H. & Stewart Miller (2017). International management: Managing across

borders and cultures. Pearson Education India.