 Use Personalized Content: Netflix's personalized content enhances user satisfaction by

providing personalized recommendations based on user preferences, ensuring the latest

and greatest content, and fostering future site visits.
 Ensure Multi-mode Experience: Netflix's successful journey is attributed to its multi-
device strategy, offering seamless content continuity across TV, computer, smartphone,
and tablet, and utilizing both online and offline promotion strategies.
 Blend Technology With Marketing Tactic: Netflix uses modern technology and machine
learning to enhance its marketing strategy, constantly updating its interface and
suggestions based on user activity and artwork.

Netflix uses machine learning algorithms to personalize the user experience and improve the
quality of its content. One of the most well-known features of Netflix is its personalized movie
recommendations. Netflix uses the watching history of other users with similar tastes to
recommend what you may be most interested in watching next so that you stay engaged and
continue your monthly subscription for more 1.

When a user scrolls through Netflix’s extensive catalog of titles, the streaming service employs
neural networks to determine which visuals most likely attract that user’s attention 2. Netflix
uses a deep learning algorithm to understand the users likes and dislikes and then use this data
and evaluate what content the user may like and recommend it to them 3.

Netflix’s machine learning algorithms are driven by business needs. The presence of AI in
today’s society is becoming more and more ubiquitous— particularly as large companies like
Netflix, Amazon, Facebook, Spotify, and many more continually deploy AI-related solutions that
directly interact (often behind the scenes) with consumers everyday. When properly applied to
business problems, these AI-related solutions can provide really unique solutions that scale and
improve over time, creating significant impact for both business and user 1.

I hope this helps!