Internal Industry

* Value Chain Analysis

4 Management & Administrative Services

3 Human Resource Management
Competitive 2 Technology Development Support
Advantage 1 Procurement Activities
5 4 3 2 1
Service Marketing Outbound Operations Inbound
& Sales Logistics Logistics

Primary Activities

1
*VRIO Analysis

Activity VRIO
Value Rareness Imitability Organization
*Inbound Logistics
"Purchasing
Department"
   
Cost I/P

Quality I/P    

Time I/P    

Quantity I/P    

*Operations
"Production
Department"

Waiting time    

Availability    

Durability

2
    

Multifunction
   

*Outbound
Logistics
"Distribution Unit"

Geographical    
Coverage
Distribution time
   
Distribution Cost
   
Relation with
distributers    
Sales
Representatives    
productivity

*Marketing & Sales

Activities

Corporate Brand    

Corporate    
Reputation
   
Marketing Mix
Customer &    
Partners
Relationship

3
 * Service
"After
Sale
services"
   
Quality
Price    

Time    

Quantity    

*Procurement

Strategic relation
with    
suppliers/vendors
   
Reduce inventory
cost
   
Agility

*Technology
Development
"R&D"

Improve existing
products &    
services
Develop new    
products &
services

4
 Develop existing    
/new technology

*HRM

organization
structure    
Job description    
Selection criteria    
Training &improve    
employees skills
salaries &    
incentives

*Management &
Administrative
Services

Financial Dept.

1-Net Profit Margin

   
2-Gross Profit
Margin    

3-Debt ratio
   
4-Debt Equity
ratios    
5-Liquidity ratios
   
6-Return on equity
   
IT Dept.

5
1-Operational    
Excellence
2-Continous    
Improvement
3-Customer    
&supplier intimacy
4-Response time    