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CHAPTER 5

MARKET DESCRIPTION

With the engaging impact of organic cosmetics , it will be a motivation for the customer
to choose more natural and organic ingredients for their lipcare product most specially in
choosing effective non-chemical lipbalm. As the business grow, the entrepreneurs targeted all
types of
market in reaching the goals of making a brand name and be prominent in serving a high quality
food snack in the industry.

STRENGTH WEAKNESS
• It has high quality organic essentials • Strong market competitors
• Insufficient stocks
• It has true nutrition and protection to the lips
• Industry acknowledgement
• Very environmentally friendly
• Insufficient source of capital
• Products and packaging are well created
• less experiences
• Effective and Affordable Price
OPPORTUNITIES
• New strategies for development and improvement of products
• Good customers
• Increase number of clients
• Open for making branches
• Using different marketing strategies promotions give a ways
THREATS
New and existing competitors
Price inflation of ingredients and material used for the product

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