Professional Documents
Culture Documents
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Agenda
Setting up Global Connectivity
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Agenda
Setting up Global Connectivity
Telephone
- “A Circumventing Technology”
- Mass Communicating via Telephone
Back to the Present
- Where are we now?
- Relevance of Telegraph and Telephone
Conclusions/Administrative Remarks
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Notable
Mass Communication
Revisiting the Concept
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Mass Communication
Littlejohn & Foss, 2009, Media and Mass Communication Theories
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Technology & Mass Communication
Enablers and Ampli ers
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“Machines do not make history by themselves. But
some kind of machines help make different kinds of
histories and different kinds of people than others […].
[They] can and do accelerate certain trends […].”
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“Gutenberg invented movable type, but it’s not
exaggeration to say that Medieval Europe
worked for 300 years to invent Gutenberg”
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“What is new in the fifteenth century in Western
Europe is not “the coming of the book” but rather
the coming of a new process for duplicating books”
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Printing & Mass Media
What did it do?
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Circulation
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Does print enable “rapid” and
“public” mass communication?
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Distance? Speed?
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Communication =
Transportation?
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Separation
Transportation != Communication
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“It is obvious, at the slightest glance, that this mode
instantaneous communication must inevitably become
an instrument of immense power, to be wielded for
good or evil”
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Did Morse Invent it?
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Visual Telegraph
Proof of Concept
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Electrical Telegraph
Initial Attempts
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So why Morse?
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Morse Code
Great Software
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Prediction
Morse’s Perspective
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‘As early as 1838 Morse anticipated twentieth-century notions of the
"global village." It would not be long, he wrote, "ere the whole surface of
this country would be channeled for those nerves which are to diffuse
with the speed of thought, a knowledge of all that is occurring throughout
the land; making in fact one neighbourhood of the whole country.’
• Communication was the engine that prompted the ideal of universalism, linking
people, realising Universal Brotherhood of Universal Man
Telegraph & Language
Relaying universal messages (Carey, 1983)
• “We are in great haste to construct a magnetic telegraph from Maine to Texas;
but Maine and Texas, it may be, have nothing important to communicate”
(1854, cited in Kovarik, 2016, p. 261)
• “As if the main object were to talk fast and not talk sensibly” (ibid.)
• However, others suggested that telegraph not only spread information;
• It also “gave rise to both the modern conception of news and methods of
news gathering” (Czitrom, as cited in Kovarik, 2016, p. 261)
Associated Press et al
How did the Telegraph impact communication?
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“Telegraphy gave rise to both the modern conception
of news and methods of news gathering”
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Changes in Journalistic Style (Kovarik, 2016)
Crimean War (Russel, 1854) US Civil War (Villard, 1861)
“If the exhibition of the most brilliant “Our troops, after taking three
valour, of the excess of courage, batteries and gaining a great victory
and of daring which would have at Bull Run, were eventually
re ected cluster on the best days repulsed, and commenced a retreat
chivalry can a ord full consolation on Washington.”
for the disaster of today, we can
have no reason to regret the
melancholy loss which we
sustained in a contest with a
savage and barbarian enemy.”
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Standardisation & Timeliness
News After the Telegraph
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Associated Press & “Objective Journalism”
Michael Schudson (1995) Discovering the News
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Did the AP establish the standard
of Journalist Objectivity?
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“AP reporting was “the finest moral concept ever
developed in America and given to the world …
that news must be truthful and unbiased”
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Associated Press & “Objective Journalism”
Michael Schudson (1995) Discovering the News
• “A product of the times, it also set the pace for there to follow” (Kovarik, 2016,
p. 265);
• AP’s resistance to competition would not end until 1945, when it lost an
antitrust suit in the US;
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“No paper could be regarded as a newspaper of the day unless it had access to and
published the reports from such an association as [the AP] … For news gathered
from all parts of the country, the various newspapers are almost solely dependent
on such an association, and if they are prohibited from publishing it or its use is
refused to them, their character as newspapers is destroyed and they would soon
become practically worthless”
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Want to learn
more?
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Development of European Telegraph
Context Matter (recalling Social Shaping of Technology)
• Unlike the US, European telegraph developed in closer association with government;
• European Wire Services (Havas, Reuters, Wol ) were seen as semi-o cial agencies
of their respective governments;
• Their reach was thus territorially aligned with their particular states;
• Wol ’s Telegraph Bureau - Northern and Eastern Europe;
• Reuters - The British Empire;
• Havas - Mediterranean and Latin American Regions
• Later this resulted in their cooptation for state purposes (e.g. in Nazi Germany)
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Connecting Empires
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Global Telegraph
Imperial E ort (Knuesel, 2007)
• Why? It controlled access to “The Reels of Gutta-percha Covered Conducting Wire Conveyed into Tanks at the
Works of the Telegraph Construction and Maintenance Company, at Greenwich”.
gutta-percha. By Robert Charles Dudley
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Want to learn
more?
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自
Impact of the Telegraph
Back To Carey (2005)
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A Circumventing Technology
Telephone
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Telephone as Mass
Communication?
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News and Entertainment by Telephone
1876-1930, as per White (2010)
• New York Time, 1876: “By means of this remarkable instrument, a man can
have the Italian opera, the Federal Congress, and his favourite preacher laid
on his own house”
• In 1919, the technology was there, but that same technology made radio-
broadcast practical, thus making telephone-based broadcast unnecessary.
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“However, in the end, instead of auditoriums, the long-distance
telephone lines would actually be used to link radio stations
together, to form national networks that allowed citizens to listen
to the distant speeches in the comfort of their own homes.”
White, 2010
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Théâtrophone
Paris
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Casual Discussion
5-10 Minutes
• Have you ever used the Telegraph? What have you heard about it prior to this
lecture?
• Mostly Ceremonial/Novelty
• Forebear of modern networking:
• World still connected by
cables;
• Operating in binary;
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Global News
Legacy of the Telegraph
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Internationally
Legacy of the Telegraph
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Telephone
Basically all media
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Conclusions
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Mass Communication
Technology So Far
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Social Factors
Recalling Social Shaping
• US vs European Telegraph;
• Application of Mass Telephony
• Formation of rst media
monopolies;
Some Questions
Things to think about (From Kovarik, 2016)
The invention: How did Samuel Morse hope that the telegraph would be developed?
What other inventor influenced that idea? (Hint: it involved photography). How did the
business of telegraphy diverge in the US and in Europe later in the 19th century?
The code: How did printing influence the development of Morse code? How did Morse
Code influence other technologies?
The medium and the message: How would Marshall McLuhan have seen the
differences in writing styles between Russell and Villard? Is the medium really the
message?
The monopoly: How did political opponents of the Associated Press – Western Union
monopoly see the problem? What did they think government should do? What was the
role of the telephone in this?
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Next Time: Radio
Rise of Broadcasting
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Some Admin
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Essay 1: Media Log
Reminder about guidelines + student questions
• Or e-mail me:
dmitrykuznetsov@cuhk.edu.hk
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