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Frameworks Understanding Human Decision Making Buzzwords to Lookout for

BJ Fogg’s Behavior Model Nudge Theory Persuasive Technology

Stephen Wendell’s CREATE Action Funnel Behavior Design Behavioral Science

Spectrum of Thinking Interventions Behavioral Economics

Dual Process Theory

Classifying Behavior Behavior Change Strategies

BJ Fogg’s Behavior Grid

Making Users Addicted

Changing User’s Behavior Educate and Encourage User
Nir Eyal’s Hook Model

Support Conscious Action Help User think about Their Action

Cue Routine Reward Model

Cheating Defaulting

New Behavior Make or Change Habbits Make it Incidental

Existing Behavior Automate the Act of Repetition

Help User Avoiding the Cue Business Model

Replace the Routine Existing Business Model

Understanding the Product
Use Consciousness to Interfere Business Model Canvas

Mindfulness to Avoid Acting on the Cue Lean Canvas

Clarify Product
Crowd Out Old Habit with New Behavior
New Business Model
Target Outcome
Business Model Inspirator
Target Actor
Competitor Analysis
Target Action
Five Forces Model
Define Target Users
Simple Reminders and Planning Prompts SWOT Analysis
Create User Personas

Status Reports How-to-Tips

Call to Action User Stories

Good Layout Rules
When Attention is Fleeting and Scarce
Create Product Backlog

UX Patterns ProtoTyping Conceptual Design

When you have many opportunities to Influence User Wieframing Things to Lookout for

Decision-Making Support Figma In general, Keep it Short and Simple

Behavior Change Games Adobe XD Make it Easy to Understand, Easy t Complete

Gamification Planners Sketch Make Progress Visible to User

Reminders Social Sharing Balsamiq Make Progress Meaningful in order to Reward User

Goal Trackers Tutorials Make Successful Completion Clearly Visible

Deliverables
Clear the Page of Distractions
Customer Experience Map by Mel Edwards
Make it Clear, Where to Act
Simple Flowchart
Tell User What the Action is and Ask for it
Event-Driven Process Chain Model (EPC)
Getting Users Attention
Business Process Model and Notation (BPMN)

Get a Favorable Conscious Evaluation UX Best Practices Measuring the Impact

Prime User-Relevant Associations

Leverage Loss Aversion Testing

Use Peer Comparisons Incremental A/B Testing

Getting Positive Intuitive Reaction

Use Competition Make UI Professional and Beautiful Multivariate Testing

Avoid Cognitive Overhead Deploy Social Proof

Gather Lessons Learned,
Avoid Choice Overload Deploy Strong Authority on Subject
Prioritize, Integrate

Avoid Direct Payments Be Authentic and Personal

Creating Urgency to Act Now Make sure Users can Easily do it

Frame Text to Avoid Temporal Myopia Elicit Implementation Intentions

Remind of Prior Commitment to Act Default Everything

Make Commitment to Friends Lessen the Burden of Action/Info.

Make Reward Scarce Deploy Peer Comparisons

Continue Improving the Product