01 12 23 34 45 56 67

Great design happens in the open. Let the work change you. Create stories, not interfaces. Evangelize research and design. Create futures, not features. Connect with your crazy. Great design feels inevitable.

02 13 24 35 46 57 68
Really great design happens out in Experience everything. The work should speak for itself. Know the grid. Use the grid. If you don’t draw, you can’t think. Your actions cause reactions. Everything is a conversation.
the world.

03 14 25 36 47 58 69
Say we not me. We have eyes and ears in Every application and Motion should carry meaning. Interfaces are compromises. Visualize successful The environment is our
the field. Leverage them. service has a soul. outcomes in detail. biggest user.
Consider their needs.

04 15 26 37 48 59 70
The person sitting next to you Think and design for the Stay human-centered, Logic shouldn’t trump emotion There isn’t enough contrast. Divergent thinking isn’t as Connect humans, facilitate
solved that problem last week. whole world. not screen-focused. at the experience level. valuable as convergent thinking. relationships, engender respect.

05 16 27 38 49 60 71
Everyone is creative. Embrace diversity. Be your own best critic. Think of products as services. Tools are meant to be improved. Ideas are easy. Give people superpowers.

06 17 28 39 50 61 72
Everyone is a researcher. Get to the middle from the edges. Take pride in every act of design. Be T-shaped. Don’t be afraid to disagree. Build trust. Design for people in motion.

07 18 29 40 51 62 73
Don’t just know the customer. Just start making. Make use of what already exists. Design thrives in constraints. Understand type and how to use it. Design for uncertainty. The best way to advance
When you have the opportunity, your career is to work.
be the customer.

08 19 30 41 52 63 74
Create constellations, We’re all “peers before the object.” Much of your success is Go for tangents. The text is too small. Change starts with a great story. Don’t demand attention
not stars. determined by your context. and don’t distract.

09 20 31 42 53 64 75
We can be Uber’s Uber is a verb. Uber is a noun. Trust your instincts. Create hierarchically. It’s really about what the type says. This is an art, not a science. We make to learn.
moral compass.

10 21 32 43 54 65 76
Read between the lines. The experience goes Interactions are relationships We have a culture of making. Leverage the power of naiveté. There’s no substitute for passion. Your work is the best part
way beyond the screen. of someone else’s day.

11 22 33 44 55 66 77
Difference isn’t a goal. Better is. Every screen has a focus. First impressions Your first responsibility A great product is often the Emphasize the “viable” in MVP. Design for pattern.
shape our experiences. is to the whole. result of what was removed.

77 Things
Uber uber.design.com Uber Move Text Medium 9pt | Uber Move Display Medium 266pt