Hardware for beginners.

Now what? Christoph Neye

Founder & CEO MotionLab.Berlin

www.motionlab.berlin
linkedin.com/in/christophneye
About me
About MotionLab.Berlin

Developed hardware Community

products members

> 60 550

Visitors and Accelerator &

guests p.a. support programms

> 50.000 3

Invested risk capital Industry and

in hardware startups manufacturing partners

> €25Mio 42

Workshops & training Created

formats jobs

30 > 250
Definition

Hardware / Hardtech

(a) product, that consists mainly of a

physical body
Example:
citkar
Example: citkar

Just do it
Example: citkar

Reiterate,
patent,
improve
Example: citkar

professional
partner,
professional
machines
Example: citkar

series
production
Example: citkar

couple of
days

1 year 1 year 1 year

Major
challenges
Major challenges

Danger

Be secretive, hide your idea, be

afraid of copycats.

Solution

If you can show, show.

If you can’t show, work until you
can.
Major challenges

Danger Danger

Be secretive, hide your idea, be Being overconfident about your

afraid of copycats. starting team

Solution Solution

If you can show, show. question the skillset of your

If you can’t show, work until you team members continuously
can. and make bold decisions

Remember: people can choose

other places to work at - your
product only got one chance
Major challenges

Danger Danger Danger

Be secretive, hide your idea, be Being overconfident about your Buy stuff you don’t need.
afraid of copycats. starting team

Solution Solution Solution

If you can show, show. question the skillset of your Look for cheap and fast
If you can’t show, work until you team members continuously work-arounds.
can. and make bold decisions

Remember: people can choose

other places to work at - your
product only got one chance
Advice for
hardware
founders
Advice for hardware founders

Share your idea with people you

would normally not consult.

Talk to people you trust in detail

and be open to constructive
feedback.
Advice for hardware founders

Share your idea with people you

would normally not consult.
Be open to pivot and continuing
with an entirely different
Talk to people you trust in detail
product.
and be open to constructive
feedback.
Advice for hardware founders

Share your idea with people you

If you would buy it, there is a
would normally not consult.
Be open to pivot and continuing market.
with an entirely different
Talk to people you trust in detail
product. If you wouldn’t buy it, stop
and be open to constructive
developing.
feedback.
How to create
a successful
hardware
startup
How to create a successful hardware startup

Built something.

Tell everyone.
The first draft of
anything is shit.
Hemingway
KTHXBY
Christoph Neye
Founder & CEO MotionLab.Berlin

www.motionlab.berlin
linkedin.com/in/christophneye