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“How to Go to Market”

Andreas Assum

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Who is Andreas Assum?
https://www.linkedin.com/in/andreasassum/
>25 years in sales & marketing leadership

Digital Journey 1993 to date

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What you will get
Interactive case study of
a winning G2M Plan

Summary of what matters


for a G2M Plan

Invitation to an individual
G2M Session

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„Plans are nothing -
Planning is everything”
Dwight D. Eisenhower

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1. Interactive Case Study
Goal: Winning in Austria (in 18 months)

✔ Situation: market place business with a long established local market leader: “Immobilien.net”
✔ Criteria for a winning market place: majority of listings (offer) and majority of searchers
(demand)
✔ SWOT Analysis
✔ G2M Plan

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2. G2M - What really matters
Define the problem and
validate the Product

Key questions for your


Marketing Plan

Sell with love

Look at the right data and


turn it into action

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Defining the Product
Pretotype

✔ make sure that you are building The Right It before you build It right
✔ Quick idea valuation based upon Your Own Data (YODA)
✔ https://www.pretotyping.org/ or https://www.youtube.com/watch?v=3sUozPcH4fY

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Building your Marketing Plan
Key Questions to ask:

✔ First Identify Customer Life Time Value and Customer


Acquisition Costs in order to build your financial plan
✔ Then think about who and where is your audience?
✔ Which channels do they use? Hypothesis and rapid test
✔ What is my value proposition and mission statement
✔ Create a conversion funnel

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Sell with love
5 steps to set you up for success

✔ Start with Why: Get clear on the impact you make


✔ The best way to love… is to understand (talk to customers)
✔ Love your product e. g. what would you add to it, if it would cost 10x
✔ Love the process: never get complacent
✔ Love yourself e. g. set a goal and celebrate once you reach it

For More follow @JASONMARCAMPBELL

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The right data to look at

It‘s the customer stupid!

Three easy metrics to look at for current and future


performance:
✔ Conversion Rate
✔ Repurchasing Rate or Churn
✔ Customer Satisfaction (e. g. NPS)

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Good Luck!

Special offer: just book a date with me over the


FI-Calendar and I will coach you for your G2M
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