Product Roadmap

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Template validated by Amin Bashi, VP of Product

Start Here!
1. Read through to understand what a Product Roadmap is
2. Prefer video content? Check out How to Build Strategic Roadmaps
3. Select the best roadmap model for your needs
4. Share with your team!
5. Get stakeholder buy-in

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In this template: 4 Product Roadmaps

Feature Outcome-Based Agile Visual

THE GO-TO:
Feature Roadmap
Good for:
Detailed solutions and the
steps to get there
To communicate with:
Product Team
Time or progress-based
List of features to be
developed and released for a
product. Shows the solution,
not the problem space.
THE MODERN:
Outcome-Based Roadmap
Good for:
Aligning Product Vision + Action
To communicate with:
Product Team, influential stakeholders
Now-next-later framework
Uses Product Vision and business
goals as a starting point and solves
user problems that will lead to those
desired outcomes.
THE TECHNICAL:
Agile Roadmap
Good for:
Highly technical projects
To communicate with:
Engineers + Product Dev
Sprint-based
Details small chunks of work
linked to the epics and features
that will be released with
sprints.
THE NO-FRILLS:
Visual Roadmap
Good for:
An easily digestible overview
To communicate with:
Influential stakeholders;
non-Product team members
A high-level view of the
roadmap that is simple and
easy to understand.
To explore later: The different types of roadmaps

Outcome based Business Experiment based Timeline Agile Short and long
term

Visual OKR Product launch Technology Feature based

Ready to double click into these roadmaps right now? Then you need The Ultimate Guide to Roadmapping
Feature Roadmap
The baseline Product Roadmap that every PM has in their toolbelt.
You’ve identified your solution and need detailed steps on how to get
there. What to include:

1. Features, by category or theme

2. Simple titles
3. An indication of progress or time
 Example: Feature roadmap
Today

Q1 Q2 Q3 Q4 Q1

New Preference Settings

Profile
Login with LinkedIn

Omni Channel Notifications

Notifications
Vendor Update

Integrate Reputation
Community
Translations

New Badging System

Gamification
New Graphics
Create your own feature roadmap

Create an agile roadmap in Google Sheets

or download as an Excel.

MAKE A COPY DOWNLOAD

Feature Product Roadmap

Outcome-Based
Roadmap
Reverse engineer the Product Roadmap process by starting with Product
and Business vision, then work your way down to user behavior.

1. Define Product Vision

2. Define long-term goals
3. Identify opportunities
4. Define desired short-term outcomes
5. Build features aligned with outcomes
What is an Outcome?

outcome [owt-kuhm]
noun
A measurable change in customer behavior.

Define outcomes by the customer behaviors you need to change in order to

achieve your goal. The goal of any feature you ship to a customer should be to
change the customer’s behavior in a measurable and positive way.
Strategy → Discovery

Business Impacts Product Vision Principles / Values

Goal/Objective Goal/Objective

Outcome/ Outcome/ Outcome/ Outcome/

Key result Key result Key result Key result

Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity

Discovery → Delivery

Opportunity Opportunity Opportunity Opportunity

Idea Idea Idea Idea Idea Idea Idea Idea

Solution Solution Solution Solution

Feature or Feature or Feature or Feature or

Experiment Experiment Experiment Experiment

Roadmaps are only as good as
your prioritization strategy.
Starting with Product Vision
will help you ruthlessly
prioritize and make decisions
on what to build and what not
to build.
Project name
Step 1: Define Product Vision
What would the world
What are our business What will this product be
look like if we solved our
values and needs? like in 5 years?
customer problem?
Product Vision
In the next 5 years, this product will ____ and address ___ business needs.
Statement
Watch this video for more guidance on Product Vision
 Project name
Step 2: Define long-term Goals/Objectives
2 to 3 goals for your company
for the next 1–2 years that, if
achieved, would result in you
getting closer to your Product
Vision.

In the Objectives and Key Objective #1

Results (OKR) framework,
these are also known as
Objectives.

Objective #2

Objective #3
 Project name
Step 3: Define Outcomes/Key Results
Now, map 1 to 3 short-term
Outcomes to each Goal you’ve
laid out. What are concrete
actions you can take in the
next few months to move
towards that goal?
Key Result A
Maps to Objective #1
In the Objectives and Key
Results (OKR) framework,
Key Result B
these are also known as Key
Results. Maps to Objective #1

Key Result C
Maps to Objective #2

Key Result D
Maps to Objective #2

Key Result E
Maps to Objective #3
 Project name
Step 4: Identify Opportunities
Opportunities for changing
customer behavior. Customer
Problems, Customer Gains, or
Customer Pains, which, if
solved, would lead to the
desired Outcomes/Key Opportunity
Results.

Opportunity

Opportunity

Opportunity

Opportunity
 Project name
Modern Product Teams are Step 5: Features OR experiments
increasingly Experiment-
based. At this point in the
process, decide whether to
take the route of building
features or running
experiments. Feature/
If building features
Experiment

Identify features that take Feature/

advantage of Opportunities
and move you towards
Experiment
Outcomes/Key Results, and
decide which ones to build. Feature/
Experiment
This way you know all the
features you work on help
solve the customer problem Feature/
AND achieve business Experiment
objective.

If running experiments Feature/

Define what solutions you
Experiment
want to test tied to
Outcomes/Key Results.
Explore different ideas and
test their performance.
Outcome-based Product Roadmap

Goal/Objective Now (1-2 months) Next (3 - 6 months) Later (6+ months)

Outcome/Key Result
Goal/Objective #1 Customer behavior A changes
from X% to Y% by date Z

Goal/Objective #2

Goal/Objective #3
 Workforce management app

Example: Outcome-based Product Roadmap

Product Vision In the next 3 years, this product will be the #1 mobile workforce management
Statement application for hotel maintenance across the Americas and Europe

Utilized daily by 25% of hotel maintenance crews in European target markets

2023 Goal
by July 30 2023
Example: Outcome-based Product Roadmap
Goal Now (1-2 months)
EU Daily Usage = 34% of users
Double DAU within the next 6
Total downloads = 120k
months
Work in your language
Customers create a work order
Go big in Europe with 35%
in their language within 5 min
usage
of app download by Dec 31
2022
Next (3 - 6 months) Later (6+ months)
EU Usage
Mobile worker DAU
increased 30% in EU by Feb Daily use
28, 2023 At least 80% of all app users
manage at least 5 work orders
Total downloads weekly
Daily app downloads up by 80%
by end of 1H2023
Expand deeper in EU
Enter Easter European EU
Market by 1Q2023 Increase native language use
35% of all application usage is
in Portuguese, French, or
Compliance needs
Spanish by end of 2023
Full GDPR compliance by
1Q2020
Agile Roadmap
Let’s get technical. A roadmap for details, execution, and communication
with engineers.

1. Development Team ONLY

2. Small chunks of work
3. Detailed
4. Changes frequently
5. Sprint-based
Example: Agile Roadmap

Sprint 1.1 1.2 1.3 2.1 2.2

Development

Front-end prototype Environment setup Store review Environment setup Unit testing

Repository deployment Back-end engine Demo staging Integrated prototype Back-end analytics

Feature A scope Feature B scope Analytics engine Engineering review

MVP Requirements Roadmap brief Pilot Launch Backlog sweep

Product

Feature requirements Feedback Customer Testing Feature release A-B

Wireframe UX Design Templates Feature-level design UX Audit High level design

UX

Metrics QA Variance testing UAT PM Testing

QA
Create your own agile roadmap

Create an agile roadmap in Google Sheets

or download as an Excel.

MAKE A COPY DOWNLOAD

Agile Roadmap
Visual Roadmap
When you need to get stakeholder buy-in, condense your plan into a
visual roadmap.

1. Removes knowledge barriers

2. Effective communication
3. High level, key info
4. Streamlined, simple
5. Visually appealing
Create your own visual roadmap

Title 01 Title 02 Title 03 Title 04

Short description goes Short description goes Short description goes Short description goes
here here here here
Example: Visual Roadmap

Website launch Debugging New content flow Transfer old content

Q1 - transfer main web Q2-Q3 - identify and Q4 - create workflows and Q1-Q2 2023 - Finalize old,
architecture to new CMS debug high priority architecture for adding low priority content
issues with transfer new content types transfer
More resources!

Learn about OKR-Driven Product

Roadmaps by Microsoft Principal PM
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