MEMBERS

Zeyad Ragab: 221006296

Ahmed Ismail: 221006623
Reem Ragab: 221006680
Sarah Khaled: 221006378
General business information:
Business Name: ProNature
Phone Number: 01304815575
Business status: Start up Business
Contact information for the person in charge;

• Name: Zeyad Ragab

• Phone: 01010354164
• E-mail address: zeyadragab12@gmail.com

Business details:
Date of creation: 11/11/2024
Main products: Protein Ice cream, cookies, fresh drink, chips.
Main service: sell natural product Ice cream “Oreo, Lotus,
Vanilla, chocolate & Natural fruits”
Operating Hours: - All days
Shipping fees: 50 Pound EG all over Cairo, varies through other
governorates from 60.
Objectives of our business: Providing a nutritious guilt-free treat to
help people follow a healthy lifestyle by satisfying their sweet tooth and
gaining customer satisfaction.
Mission & vision statement:
-Encouraging people to follow a healthier lifestyle by providing a healthy
dessert available in many flavors to be able to enjoy without compromising
their healthy goals.

Who are our target audience?

Both females and males range from (16-60)
The target audience for these products includes healthconscious
individuals who prioritize making
informed choices in their diet. This demographic may include
fitness enthusiasts, people on a wellness
journey, or those looking for delicious alternatives to traditional
snacks without sacrificing nutritional
value. Additionally, individuals with dietary preferences such as
those who focus on protein intake or
seek healthy dessert options are more likely to be attracted to
these products. The brand aims to attract a
diverse audience that values taste and health, and promotes a
balanced and enjoyable approach to a healthier lifestyle.

Business capacity:
Human Resources:
• Number of employees: 5
2 employees to run the social media (Facebook,
Instagram)
 And the other 2 to revise their work and always be
available to answer the customers questions
And 1 developed the website and seo Financial

• Financial circumstances of the business: Our business

currently is increasing in its profit

Our business strategy:

We will start deploying a lot of workers to distribute our
samples in the streets and crowded areas. We will
publish posters on Facebook and send the products to
some famous influencers in the field of healthy nutrition
so that they can try them and share their opinion with
their followers.

ADS
google ads : cost per click of $0.23 * 5000 = 50,000EG pre month

ig : $0.50 * $1 per link click = 77,500EG

ads:768,000 per 6 month

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RENT
HOST/ DOMAIN : 500EG/ year

Store: 50,000 per/ 6 months

salary : 2000eg

ushers:3000 * 4 = 12,000

RENT: 74,250EG

------------------
Total laib = 74,250 + 768,000
= 842,250EG

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selling = 5000 * 35 = 175,000 cup of ice cream 188 * 90 = 16,920 * 6= 1,151,520Eg PER 6 MONTHS
-----------------------

Net profit:
1,151,520 - 842,250 = 309,270

Avrag netprofit per year :

309,270 * 2 = 618,540

Avrag netprofit per month

618,540/12 = 51,545EG

Our platforms 1)Instagram (Pro_Nature2)

Why Instagram?
Instagram is mostly used by a large number of people between
the ages of 15 and 50 now, and most of them are athletic people
and those who want to change their lifestyle in general, and they
are most interested in finding a healthy product or service for
their lives. It is also the best platform to post clear images of
products and advertise them.
Instagram features:
-IG business account can add action buttons to their profile that
may allow user to purchase products
-Use bio link to drive users to a landing page filled with all of the
links you want them to see or the recent product
-Resharing posts to story, as a business to sell accessories for
phones it would be important to reshare the old posts because
the customers are not going to search everything
-The questions stickers to know more about customers
preferences, the changes the want it to happen and their
opinions about the new products
-IGTV is so useful for the unboxing videos and the tips videos
- The multiple post also may help in advertising for the product
with many pictures from all the edges and may add a short video
up to 1 minute, it consists of 10 posts in one
-Hashtags may help the customers to find your product in an
easier way.
https://www.instagram.com/pro_nature2/

Till now I only posted Three posts about the newest products
, some of its features
Frist post and its insights:
The second post and its insights:
 Third post I add it as a video and its insights:

Also I posted many stories to grab the new followers

attention to my previous posts, and I added story highlights
First story:
The second one:
The third one:
More insights about the page and statistics:
Account Reached
Follower
Gender
Top Country And Age
Justifying the features, I’m using:
1- Used story highlights and the stories to grab the users
attention for the old posts and the recent posts
2- Reels to illustrate more for the user which to buy, the
unboxing videos and the new features about the phones
3- Multiple posts are used to avoid the user getting bored so
I took all the similar posts together in a multiple post
instead of posting like 10 posts each separate
4- I used the business account to check if the engagement
with the user is effective or not

ProNature WebSite
Home Page
Product Page
Single Product page
Cart Page
 Payment Page

we designed the website in colors that make the customer

comfortable. It is a combination of green and white, and this
indicates health and activity. The web was designed to
facilitate the process and facilitate requests. If there is a
problem in responding to customers, this saves a lot of effort.