Professional Documents
Culture Documents
Guiding question: Explore how the writer develops their argument about the seriousness of
climate change.
the stylistic elements of the text. In the case of this web article, publisher National
Geographic’s position as a respected and regarded proponent of the natural planet around
the world shapes their message on the unknown effects of global warming and the climate
crisis, and the urgency with which humans must work to overcome them. Published in
October of 2020, amidst roaring debates between countries forming climate policy at the
Paris Climate Summit and upcoming Conference of Parties (COP26), National Geographic
uses allusive language, succinct yet cogent scientific statistics, and a narrative structure
comprised of multiple brief statements that work to amplify the text’s overall argument,
and warning, not only of the serious destruction that the crisis change will cause in the
future, but also of the irreversible damage that has already affected the Earth. As a web
article created to be shared on social media, the text likely has a target audience of
American readers, given the political and economic power the US has, and the extensive list
of past and future disasters mentioned in the text that illustrate the impact of climate
In order to fulfil the intention of creating a sense of urgency about the seriousness of
atmosphere of chaos and movement. After the web article’s introduction, the first sentence
(Line 1) starts with an authoritative phrase that the planet “is warming.” More than simple
“climbing temperatures,” the author writes about the impacts of “melting glaciers,”
adjectives that illustrate climate change’s impact resembles a semantic cluster that the
author employs to create a sense of urgency through imagery of kinetic and intense change.
This semantic cluster is placed by the author in contrast to the typical education about
implores the American reader to challenge the conventional wisdom around them, and the
use of allusive imagery assists in informing the audience of the gravely destructive and
serious nature of the climate crisis. It is significant that this impactful and bold language is
placed near the start of the text, as if to state that the danger of climate change is not up for
debate; it is a fact. This allusive language being placed near to the start also gives it close
proximity to the National Geographic logo, which subtly lends validity and a sense of
authority to the statements in this article: many articles read by Americans online spread
misinformation and have a significant political bias, a trait that the National Geographic
underpin the validity and seriousness of climate change. However, for an American
‘common-citizen’, the author ensures that the data is well-contextualised and easily
digestible, as not to be ignored as another piece of ‘scientific jargon’ by readers. A key area
where the author utilises data and statistics is to illustrate to the American reader the
avoided any longer. Preceding the first significant set of data, the author writes that it is
“scientists” who have “already documented” (Line 12) the impacts of climate change. To
create a more vivid description of the planet’s ice melting, the author alludes to the state of
glaciers have declined to “fewer than 30” from more than 150. The numbers and data are
effective in conveying climate change’s destruction, given that the image of Montana’s
glaciers is likely one the American reader is familiar with, and the loss of them is not only a
loss of simple ice, but also of their country’s beauty and history. This is amplified by the
scientific data stating loss of habitat of “butterflies” and “foxes” due to temperature change,
a list of living beings that American readers can connect with. This creates a sense of not
only physical loss, but “emotional loss,” very loosely resembling the grief felt due to the pain
or death of a loved one. Moreover, the web article also states (line 28) that certain animals
have “devastated millions of forested acres in the US.” On one level, this is a factual
statement presented by the author to the reader. However, on a deeper level, the choice of
word “devastated” creates a more intense emotion of loss in the reader’s mind, while the
text by National Geographic still feels unbiased and trustworthy to the American reader.
The article’s structure of brief yet cogent statements are highly effective in creating
a “snowball” effect that slowly but steadily increases the urgency and seriousness of climate
change in the American reader’s mind. The first bullet point (line 13) describes that ice and
glaciers are melting worldwide. Next, the impact on said melting ice is shown to be
impacting the rise of sea levels. Furthermore, this is conveyed to cause a grave loss the
wildlife and their habitat, such as the Adelie penguin, whose populations have decreased
dramatically. This structure employed by the author is highly effective in illustrating to the
American reader the interdependence of Earth’s ecosystems, and how truly complex and
deep they are. The structure of the text helps the American reader understand how their
actions, of driving a diesel car, or of choosing to consume large amounts of meat, for
humans often are unable to perceive. The author therefore makes the choice to present the
future impacts of climate change (line 30) only after highlighting to the reader the way in
which the Earth is already decaying. In the final section of bullet points, a section of more
alarming statistics is used, such as how sea levels are expected to rise between a whole 26
to 82 centimetres. This fact is now palatable and understandable to the reader, given their
new knowledge of the planet’s current state; the narrative structure allows the American
reader to truly comprehend the seriousness of climate change and understand that it is
been an insidious and gradual process, not a looming threat that will arrive one day, and
therefore that readers can campaign and vote to change the planet’s trajectory. Another
significant factor in the text’s structure is the embedding of social media icons at the very
start of the page. The author understands that overcoming the climate crisis requires a large
number of active and educated citizens that stand in solidarity. The buttons enable for quick
sharing of Nat Geo’s message and is key in achieving the author’s intention of conveying the
seriousness of climate change in the twenty-first century. Additionally, next to these social
media icons at the start of the article is a message that the web article is only a “two minute
constant stimulation.
National Geographic realises that it is necessary to highlight that the climate crisis will not
destroy Earth on one given day in the future, but that it has already destroyed parts of the
planet and will only wreak further havoc. The use of allusive imagery that creates a sense of
kinetic chaos, contextualized the statistics that lends a new sense of authority, and a
twenty-first century American readers in a minimal amount of time, that the climate crisis
cannot be ignored and its impacts extend far further than simple “rising temperatures.”
National Geographic hopes to create a voracious enthusiasm for nature and the planet, as it
has done for decades, to stimulate passion and protest from citizens to work towards a
cleaner planet in the future, hopefully influencing the key policies created by leaders near