Sales and Marketing intern Task

Task
● Research and identify a segment that the company can target (company details outlined
below)
● Explain why the company should target this segment, include any relevant
research/articles
● Outline the channels/strategies you would use to reach out to this segment
● Share a list of 5 potential prospects and relevant contacts/personas that you would
reach out to.
● Create an email template that you would use to contact an identified lead.

Company Overview
Company name: Infinite Analytics - Sherlock AI
Company website: https://sherlockai.infiniteanalytics.com
Company description:
Infinite Analytics - Sherlock AI is a SaaS company backed by Ratan Tata, founded in 2013 that
specializes in using online and offline consumer data to help our clients understand their
consumers and drive up their customer acquisitions effectively- by social media marketing to
consumers with high intent.

Guidance and tips

● We recommend that you don’t spend more than 60-90 minutes on this task
● This task allows us to assess your skillset for the role you’ve applied for. For
transparency, the essential criteria that we’ll be assessing you on are.
● Your ability to gather a high-level understanding of the business in a short amount of
time
● Your reasoning behind identifying a target segment for the business Your ability to
generate appropriate leads for the business
● Your English and general communication proficiency