University of Santo Tomas

College of Commerce and Business Administration

Marketing Management Department
1st Term AY 2023-2024

Assessment of Learning for Module 5

Name:_____________________________ Section:________ Date:___________ Score:___________

Part 1. Multiple Choice

Direction: Read each question carefully. Choose the letter that corresponds to the correct answer and
write it on the blank provided before the number. Two (2) points each answer.

A. 1. An element of Porter’s forces model wherein it refers to the number of competitors

and their ability to undercut a company.

A. Competition in the Industry B. Resources C. Threats D. Threat of Substitutes

B. 2. An element of Porter’s forces model wherein it describes a company's power is also

affected by the force of new entrants into its market.

A. People B. Potential of New Entrants Into an Industry C. Threats D. Weakness

B. 3. An element of Porter’s forces model wherein it addresses how easily suppliers can
drive up the cost of inputs.

A. Competition in the Industry B. Power of Suppliers C. Threats D. Weakness

B. 4. An element of Porter’s forces model wherein it describes the ability that customers
have to drive prices lower or their level of power is one of the Five Forces.

A. Competition in the Industry B. Power of Customers C. Threats D. Weakness

C. 5. An element of Porter’s forces model wherein Substitute goods or services that can be
used in place of a company's products or services pose a threat.

A. Competition in the Industry B. Customers C. Threats of Substitutes D. Weakness

Modules in ELE-MSME Page |1

UST College of Commerce and Business Administration