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INSIGHTS

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on social media means dealing with nay-
LET TERS sayers, but it also provides the opportunity
to engage such people in thoughtful and
NEXTGEN VOICES productive science discussion.
Ashley Barbara Heim

Social media: Good or evil? Department of Ecology and Evolutionary Biology,


Cornell University, Ithaca, NY 14853, USA.
Email: abh229@cornell.edu
We asked young scientists to answer this question in the form of
a tweet: Is social media good or evil when it comes to science As with any new channel of communica-
tion, the signal-to-noise ratio can be very
communication? Read a selection of their thoughts below. Follow
low—if we learn how to listen.
NextGen Voices on Twitter with hashtag #NextGenSci. —Jennifer Sills E. Loren Buhle, Jr.
DNAnexus, Mountain View, CA 94040, USA.
Email: lorenbuhle@gmail.com

and effectively; and it’s free to everyone


Good (the writer and the readers). Social media has enabled delivery of
Early in the pandemic, I had a nightmare: information in an economically solvent
I went to my field’s major annual confer- Prosanta Chakrabarty
Museum of Natural Science, Department of manner to scientists and the general
ence but forgot to go to all the parties. Biological Sciences, Louisiana State University, populace in all parts of the world, making
Two years into the pandemic, I can defini- Baton Rouge, LA 70803, USA.
science more accessible and equitable.
tively say that Twitter is the next best Twitter: @PREAUX_FISH
Veerasathpurush Allareddy
thing. If I can’t go to conferences, I can at Department of Orthodontics, University of Illinois
least have internet friends. My classmates, friends, family, and neighbors at Chicago College of Dentistry, Chicago, IL
don’t read Science or subscribe to experts’ 60612, USA. Email: sath@uic.edu
Caitlin M. Aamodt
ILLUSTRATION: ROBERT NEUBECKER

Department of Neurosciences, University of blogs, but they might listen to me.


California, San Diego, La Jolla, CA 92037, USA.
Twitter: @CaitlinAamodt Ádám Kun On social media, scientists have to be clear
Department of Plant Systematics, Ecology, and and succinct, an incentive to eliminate
Theoretical Biology, Eötvös University, Budapest,
jargon and streamline the message.
Social media is a force for good. It levels 1117, Hungary. Email: kunadam@elte.hu
the playing field (you don’t need to be a Theresa Oehmke
Department of Mechanical Engineering,
senior scientist to spread the message); Social media is becoming the go-to venue University of New Hampshire, Durham, NH
you can reach a broad audience quickly for science communication. Sharing science 03824, USA. Twitter: @t_oehmke

608 11 FEBRUARY 2022 • VOL 375 ISSUE 6581 science.org SCIENCE


SCIENCE AND SOCIAL MEDIA

magazines, and websites of reputable are real. Let’s hope that new platforms
research organizations. with better incentives emerge.
Sarita Kumari J. Steen Hoyer
School of Social Sciences, Devi Ahilya Department of Ecology, Evolution, and Natural
Vishwavidyalaya, Indore, Madhya Pradesh 452001, Resources, Rutgers University, New Brunswick, NJ
India. Email: yogsarita1993@gmail.com 08901, USA. Twitter: @jshoyer

Science relies on the public as much as Why are we conditioning ourselves to


the public relies on science. Social media think by digesting large volumes of short,
empowers scientists with the tools to pro- simple snippets? The short-term benefit
vide objective scientific discoveries directly of a reaction isn’t worth the long-term
to the public, without intermediaries (such risk: losing the ability, and desire, to think
as the media) that may be prone to modify deeply and nonlinearly.
the information. Stuart Parker
Isabel Marín Beltrán Montana Bureau of Mines and Geology, Montana
Centro de Ciências do Mar do Algarve, Universidade Technological University, Butte, MT 59701, USA.
do Algarve, 8005-139 Faro, Portugal. Email: parkstua@isu.edu
Email: imbeltran@ualg.pt

Child: A good scientist is smart and hard-


On social media, researchers connect with working. Grad student: A good scientist
young viewers directly and share crucial, is competitive, persistent, lucky. Social
real-time updates. The scientific com- media: A good scientist is witty, popular,
munity should seize this opportunity to and attention-seeking. Sometimes I
democratize research, give voice to diverse wonder if intelligence and hard work
scientists, and encourage the next genera- still matter.
tion to pursue science. Anna Uzonyi
Jiajia Fu Department of Molecular Genetics, Weizmann
Whittle School and Studios, Washington, DC Institute of Science, Rehovot, Central Israel
20008, USA. Email: jjnaturalist@gmail.com 7610001, Israel. Email: anna.uzonyi@weizmann.ac.il

Attractive infographics and videos can A post is not a publication, a retweet is

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stimulate the interest of users. Moreover, not a citation, and going viral is not verifi-
science communication through social cation. #ScrollingIsNotPeerReview
People on social media serve as the best
media in different regional languages can Morgan Daly Dedyo
reviewers of our work! #RealTimeReviewer2 University of Pennsylvania, Philadelphia, PA 19104,
quickly reach otherwise overlooked people.
Khor Waiho USA. Email: ddedyo@sas.upenn.edu
Institute of Tropical Aquaculture and Fisheries, Charu Lata
Universiti Malaysia Terengganu, Kuala Nerus, Traditional Knowledge Studies Division, Council
Terengganu 21030, Malaysia. of Scientific and Industrial Research–National Social media platforms build algorithms
Institute of Science Communication & Policy
Email: waiho@umt.edu.my to display contents that maximize engage-
Research, New Delhi, Delhi 110067, India.
Email: charulata@niscair.res.in ment, rewarding sensationalism and
Many current social issues stem from soundbites and penalizing more nuanced
humanity’s struggle with nuance. Social discourse on complex issues.
Science communication using social
media is not known for respecting or Edward Lau
media is convenient. In China, scientists University of Colorado School of Medicine, Aurora,
encouraging nuance, but science is. And from different institutes establish WeChat CO 80010, USA. Twitter: @LauLabColorado
if scientific discussion can add a drop of discussion groups, allowing them to share
nuance to the internet, who knows how far novel ideas and discuss research progress
With scientific research, the devil is in the
the ripples could go. whenever and wherever possible.
details. With social media, there’s a lot of
Michael Raitor Yongsheng Ji devil with little space for details.
Stanford, CA 94305, USA. Division of Life Sciences and Medicine,
Email: mraitor@stanford.edu University of Science and Technology Samuel Nathan Kirshner
of China, Hefei, Anhui 230026, China. School of Information Systems and Technology
Email: jiys2020@ustc.edu.cn Management, University of New South Wales,
Social media allows me to crowdsource Sydney, NSW 2052, Australia.
Email: s.kirshner@unsw.edu.au
solutions to problems. Troubleshooting
programming bugs has never been easier. Evil
Ming-Ju Amy Lyu A growing number of self-appointed On social media, experts and non-experts
Center for Excellence in Molecular Plant Sciences, experts peddling misinformation drown share the same microphone. Because pre-
Chinese Academy of Sciences, Shanghai, 200031, out the voices of true scientists, who argue cise scientific language is usually not very
China. Email: lvmj@cemps.ac.cn appealing, the non-experts’ posts are more
with facts, not opinions.
Mpho Diphago Stanley Lekgoathi likely to go viral than the experts’ posts,
Social media platforms can serve as Pretoria, Gauteng, South Africa. and most readers can’t tell the difference.
effective science communication if Email: mpho.lekgoathi2@gmail.com Wagner Eduardo Richter
research summaries, outcome measures, Department of Chemistry, Federal University of
Technology–Paraná, Ponta Grossa, Paraná, Brazil.
and expert advice are sourced from and The mental health costs of misunder- Twitter: @richterwe
linked to peer-reviewed journals, scientific standings, attacks, and endless scrolling 10.1126/science.abo2409

SCIENCE science.org 11 FEBRUARY 2022 • VOL 375 ISSUE 6581 609


Social media: Good or evil?

Science, 375 (6581), • DOI: 10.1126/science.abo2409

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