EXPLAINER VIDEO REFRESHER - INDIA - 30S

He (man) has always

lost his way; but now
he has lost his address
/// WORD.WORD.WORDIER
Viewer's are going to enjoy the practical
situations with a little Indian drama this time.
It's going to connect with our audience & instill
the spirit of what3words alive and will inspire
our audience to download & share
'what3words' app as they revisit their own
moments in the film.
 ADDRESSES MADE SIMPLE

THIS CAMPAIGN OFFERS

On digital media this film is going to generate a sense of
positive emotion towards the 3 word address which is
inculcated by the superb navigator 'what3words' & has
won trust of travellers since 2013. Through this spot the
brand will interact with the youth of India & our TGs as the
objective of this campaign is to generate enthusiasm by
inspiring our audience.
 ADDRESSES MADE SIMPLE

EXPLAINER
VIDEO
REFRESHER
Travellers and viewers will
relate best with the
situations they've
experienced before and
would like to share this film
as a part of practical humor.
01. CAR BREAKDOWN : THE FILM OPENS ON A TOP ANGLE MID CLOSE UP OF A
MAN STUCK WITH HIS CAR'S BONET OPEN. HE IS TRYING TO USE OUR APP
'WHAT3WORDS'. CUT TO WIDE WITH GRID ON.. LONG COMPLICATED LE
E SIMP
ADDRESS TRANSITS TO 3WA SSES M
AD
DRE
#AD
VO : ADDRESSES IN INDIA? SIMPLY COMPLEX. INSTEAD OF THIS.
02. TUK TUK : GRID SHOT FT. TUK TUK (THAT WE (ZOOM) TRANSITION INTO IN
THE NEXT SHOT)
VO : YOU CAN JUST USE WHAT3WORDS. THIS APP HAS SPLIT UP THE WORLD
INTO 3 METRE SQUARES. THAT’S ABOUT THE SIZE OF A TUK TUK
03. FRUIT CARTWHEEL : AERIAL OF FRUITWALA (FRUIT STAND) + 3WA
VO : AND GIVEN EACH SQUARE AN ADDRESS MADE OF JUST 3 RANDOM
WORDS ADDRESSES
04. HOUSE : AERIAL OF HOUSE ENTRANCE + 3WA MADE
VO : THAT MEANS, THIS ENTRANCE HAS A WHAT3WORDS ADDRESS SIMPLE
05. HOLI DANCE : AERIAL OF GROUP OF PEOPLE DANCING + 3WA
VO : SO DOES THIS
06. GULLY CRICKET : AERIAL OF CRICKET PITCH WITH PLAYERS
VO : AND THIS
07. COW ON STREET : COW WALKING INTO SQUARE AND LYING DOWN
VO : AND EVEN THIS
08. INSERT PRODUCT WINDOW WITH PHONE IN HAND CLOSE UP: :
VO : YOU CAN FIND ANYWHERE WITH JUST 3 WORDS WHAT3WORDS MAKES
ADDRESSES SIMPLY SIMPLE.
 LIGHTING

The film allows to create a natural daylight mood as the work hours are still on. So the film will have golden natural tone of
fresh bounce of warmth on the faces & on the office properties, fresh green plants in the depth will be an addition to the
life energy in the environment bringing natural mood & adding value to the color palette of the brand W3W. Cinematic
compositions and dynamic camera movements will enhance the mood and create the desired humor and emotion. Brand
palette of the logo will be popped up and the office will come to life with faces looking fresh & healthy. RGB character
lighting will help each character stand out while performing.
 MOOD

The overall look of this film will reflect the rich essence of Indian culture with elements to enhance
warmth in the overall mood to bring in a positive energy. This aerial cinematography on wide &
close ups will be the perfect ingredient to create a fresh look for this campaign.
 AERIALCINEMATOGRAPHY

The film will consist of micro and macro close ups & wide shots in order to accomodate optimum
characters & situation. High speed drone smoothly moving will make the edit look dynamic, product
window will be shot on tripod to bring in an interaction with our audience with the product window
of w3w. A crash zoom in and out at the opening shot of car breakdown will employed to make the
film look dynamic.
ART DIRECTION
& PRODUCTION
DESIGN D O O RS
T

O U
The film will be shot in
the outdoor premise of

I
Delhi with practicals and

H
props with a balance of

L
green plants & trees that

E
will establish the richness D NE
of culture. W
We introduce the brand color of w3w which is Red and philosophy of green future
through subtle installations of green elements like Tuk Tuk, Green tennis ball, etc to create
a cinematic unifmormity.
LOCATION : NEW DELHI
PRODUCT
WINDOW
The grid squares will be visible on all teh
situations and when we cut into the product
window a male hand model will navigate the
w3w app and take us through the location
where he is standing. On Post Production the
graphics will be enhanced to establish supers
& logo in brand fonts in multiple language.
 MUSIC
The film will have an uplifting emotion with a spirit
of pride which will be picked up nicely by instrument
like Dhol, Claps, Guitar, Sax & drums & bass will kick REFERENCE
in the product window of the film that'll uplift the
legacy of the brand 'what3words' VO will be
embedded in the background for better brand recall
& to connect our target audience in India.
apu

HEMANT HAJARE
THANKS HAVE A NICE DAY

FOR YOUR TIME

PRODUCTION HOUSE :

Note : All the media used in the

presentation are for reference
purposes only.