Version 1.

level up strategy

BRAND
GUIDELINE
Table of Content Page 01

01. Introduction 06. Office Stationary

02. Logo 07. Photography

03. Color 08. Tone Of Voice

04. Typography 09. Social Media Design

05. Identifiers 10. Branding Example

Introduction Page 02

ABOUT LEVEL UP STRATEGY

Level Up Strategy is a distinguished professional training and immigration
consulting firm specializing in educational guidance, skill development, and
immigration services. Our comprehensive offerings include educational
counseling, test preparation, application assistance, skill enhancement
programs, and immigration consultation.

We excel in guiding clients through international educational programs,

offering expertise in academic counseling, test preparation, and aiding in
applications for schools, colleges, universities, and vocational training across
multiple countries. Our commitment extends to empowering clients with the
qualifications and proficiency needed for global job opportunities through
skill development programs.

In immigration services, we provide comprehensive support for visa

applications, legal advice, job placements abroad, settlement assistance, and
compliance guidance. Our dedicated team advocates for clients' interests,
ensuring a smooth transition while keeping them informed and compliant
with evolving immigration laws.

At Level Up Strategy, our mission is to empower individuals and families,

making their journeys seamless and increasing their success prospects in
foreign countries.
Logo Page 03

THE SYMBOL

Up Arrow Psychology
The symbolism of the upward arrow embodies our
company's culture, reflecting the mutual effort between our
clients and us. It signifies our collaborative approach,
working in unity to elevate each other and pursue new
opportunities and successes.

This iconic double arrow is a constant reminder of our

unwavering commitment to fostering growth and
development. It encapsulates the essence of our dedication,
resonating with our shared pursuit of progress.

Embedded in our logo, this symbol speaks volumes about

our ethos. It represents the essence of our partnership—a
collective journey toward advancement and achievement,
where mutual support and shared aspirations drive us
forward.
Logo Page 04

THE LOGO

Symbol
Our logo is defined by the striking presence of the double up arrow—an
emblematic icon that encapsulates the essence of Level Up Strategy. It's a
visual representation of our shared journey with our clients towards
excellence, empowerment, and achievement. The dual arrows pointing
upward symbolize the collaborative partnership between our clients and our
firm. This symbiotic relationship signifies mutual growth, progress, and
development. It mirrors our commitment to guiding individuals and families
toward their educational, professional, and immigration goals, fostering a
collaborative environment where success is a shared endeavor. The logo is a
testament to our dedication to providing unwavering support and guidance
as our clients ascend toward their aspirations, underlining our role as
catalysts for their success.
Logotype
Logo Page 05

LOGO VARIANTS

Full Color Positive Full Color Reversed

Logo Page 06

BREATHING SPACE

Always reserve breathing space

around the logo so that the
significance of the logo remains
intact. In this case, the
breathing space both vertically
and horizontally is the height of
the “o”.
Logo Page 07

Dont’s

Only use brand color No stroke Do not stretch

No shadows No gradient Do not change kerning

TYPOGRAPHY Page 08

Brand Font

Outfit Glyphs
Outfit is a beautiful geometric sans font inspired by the AB C D EFGHIJ KLM N OPQ
ligature-rich outfit wordmark, Outfit Geometric fonts
RSTU VW XYZ
present a clean, simple design, representing purity and
balance. The clean and crisp lines of the sans-serif font
gives a modern feel to the brand and is perfect for abcdefghijklmnopqrst
digital use. Hence this is the main english font for the u vwx yz

Aa
brand.

Download 01234 56 789 ! @# $ %&*()

TYPOGRAPHY Page 09

Font Hierarchy Font Ratio

HEADING Outfit (Semibold) 24 px

22 px
HEADING : SUB-HEADING : BODY
SUB-HEADING Outfit (Medium) 18 px

22 px

This is a dummy paragraph. The paragraph

BODY has been written using the font Outfit with 12 px
natural leading

Aa
TYPOGRAPHY Page 10

Dont’s

Drop Shadows Tight Kerning

Drop shadows should not be added Loose Kerning
to the type
Kerning text too tightly or loosely
should be avoided

Aa
Hyphe Stretched Type
-nation Stretched Type
Avoid hyphenation in general, Don’t stretch type horizontally
especially in headings or vertically
COLOR Page 11

Brand Color

Primary Color
Ruby Meat Brown Picton Blue
R=224, G= 30, B = 90 R=236, G= 178, B = 46 R=54, G= 197, B = 240
#E01E5A #ECB22E #36C5F0

Caribbean Green American Purple

R=29, G= 226, B = 166 R=74, G= 21, B = 75
#1DE2A6 #4A154B
COLOR Page 12

Brand Color

Secondary Color
Ruby (Alpha) Meat Brown (Alpha) Picton Blue (Alpha)
R=224, G= 30, B = 90 R=236, G= 178, B = 46 R=54, G= 197, B = 240
#E01E5A #ECB22E #36C5F0
Opacity = 10% Opacity = 10% Opacity = 10%

Caribbean Green (Alpha) American Purple (Alpha) Do not use secondary colors for
R=29, G= 226, B = 166 R=74, G= 21, B = 75 text. Use these alpha colors only
#1DE2A6 #4A154B
Opacity = 10% Opacity = 10%
for background.
COLOR Page 13

Color Combination

#E01E5A #ECB22E #36C5F0 #1DE2A6 FOREGROUND COLOR

#4A154B BACKGROUND COLOR 1

#FFFFFF BACKGROUND COLOR 2