COURSE OUTLINE

SEMESTER 2 2020/2021

COURSE NAME : CORPORATE SOCIAL POLICY

COURSE CODE : MGM 4137

CREDIT : 3 (3+0)

TOTAL STUDENT : 120

LEARNING
HOURS

PREREQUSITE : None

LECTURER : SAADIATUL IBRAHIM

LEARNING OURCOMES : Students are able to:

1. analyse social issues in the business environment (C4)

2. relate ethical frameworks, theories and concepts with social

responsibility in making managerial decisions (EM)

3. identify alternative actions to solve social and ethical

problems (CTPS, A4)

SYNOPSIS : Kursus ini merangkumi isu perniagaan, masyarakat dan

etika perniagaan yang dihadapi oleh organisasi. Cabaran
pengurus dalam mengimbangi tanggungjawab ekonomi,
sosial dan etika apabila berurusan dengan pelbagai
kumpulan pihak berkepentingan dibincangkan.

(This course covers the business, society and business

ethics issues that organizations face. The challenges
managers and businesses face in balancing economic,
social and ethical responsibilities when dealing with a
variety of stakeholder groups are discussed.)

COURSE CONTENT:

1
 Week Topics Comments

1 The Corporation and Its Stakeholders (Chapter 1)

22/3-26/3  Corporate Social Responsibility and the Systems Perspective
 Stakeholder Analysis

2 Managing Public Issues and Stakeholder Relationships

29/3-2/4 (Chapter 2)
 Stakeholder Issues and Interaction
 Stakeholder Engagement

3 The Public and Corporate Reputation (Chapter 19)

5/4-9/4  Meaning of Reputation, Brand Management and the
Importance of Reputation
 Crisis Management
 Enhancing Firm Reputation

4 Corporation’s Social Responsibilities & Citizenship (Chapter 3)

12/4-16/4  Meaning of CSR
 The Pyramid of Responsibility: Balancing Social, Economic
and Legal Responsibilities
 The CSR Debate

5 Ethics and Ethical Reasoning (Chapter 5)

19/4-23/4  Meaning of Ethics
 The Need for Businesses to be Ethical
 Reasons for Unethical Behaviour in Business
 Core Elements of Ethical Character

6 Ethics and Ethical Reasoning (Chapter 5) * ASSESSMENT 1

26/4-30/4  Managers’ Moral Development Stages (Multiple Choice
 Approaches to Analyzing Ethical Problems in Busines Questions:
- Virtue Ethics CHAPTERS 1, 2 &
- Utilitarian 3)
- Rights Date: 28/4/2021
- Justice Time: 8 pm -9.15pm

7 Organizational Ethics (Chapter 6)

3/5-7/5  Business Ethics Across Organizational Functions
 Leaders and Their Influence on Organizational Ethical
Climate
 Types of Ethical Safeguards in Organizations

8 Business-Government Relations (Chapter 7)

17/5-21/5  Government’s Influence on Business Assessment II Due
 Public Policy and Its Elements (20 May 2021)
 The Rationale for Government Regulation

Week Topics Comments

2
 9 The Community and the Corporation (Chapter 18)
24/5-28/5  Responsibilities to the Community Group Presentations:
 Types of Corporate Giving Group 1 (27/5/2021)
 Strategic Philanthropy & Cause-Related Marketing
 Implementation of Strategic Philanthropy
 Measuring the Return on Social Investments

Sustainable Development and Global Business (Chapter 9)

10  The Meaning of Sustainability and Sustainable Development Group Presentations:
31/5-4/6  Forces of Change Affecting the Environment Group 2 (2/6/2021)
 Threats to the Earth’s Ecosystem

Managing for Sustainability (Chapter 10) Group Presentations:

11  Policy Approaches to Environmental Concerns Group 3 (9/6/2021)
7/6-11/6  Stages of Corporate Environmental Responsibility
 Practices of Ecologically Sustainable Organizations
 Environmental Management as a Competitive Advantage

 Term Paper Presentations Group Presentations:

12 Group 4 (16/6/2021)
14/6-18/6
Group 5-7
(17/6/2021)

13  Term Paper Presentations Group Presentations:

21/6-25/6 Group 8 (23/6/2021)

Group 9, 10 & 11
(24/6/2021)

Term paper due:

(25/6/2021) by 4pm

14 Consumer Protection (Chapter 14)

28/6-2/7  Responsibilities of Organizations to Consumers
 Rights of Consumers
 The Consumer Movement
 Product Liability & Strict Liability
 Business Responses to Consumerism

ASSESSMENT:
Assessment I 15%
Assessment II 15%
Presentation 10%
Group Term Paper 20%
Participation 10%
Final Exam 30%
Total 100%

3
REFERENCES:

1. Buchholtz, A. K. & Carroll, A. B. (2018). Business and Society: Ethics, Sustainability and
Stakeholder Management (10th Edition). Toronto: South-Western-Cengage Learning.

2. Khalid, K., Ramly, Z. & Lau, T.C. (2018). Business Ethics (2nd Edition). Kuala Lumpur:
Oxford University Press.

3. Lawrence, A.T. & Weber, J. (2020). Business and Society: Stakeholders, Ethics, Public
Policy (16th Edition). Singapore: McGraw-Hill.

4. Bishop, D.L & Lee, D.S. (2019). Business Ethics: Ethical Decision Making and Cases (An
Asia Edition). Singapore: Cengage Learning.

5. Blowfield, M. & Murray, A. (2019). Corporate Social Responsibility (4th Edition). New
York: Oxford University Press.