Professional Documents
Culture Documents
UNIT - I : COMMUNICATION
ROLE OF COMMUNICATION
Communication plays a key role in the success of any workplace program or policy and
serves as the foundation for all five types of psychologically healthy workplace practices.
Communication about workplace practices helps achieve the desired outcomes for the
employee and the organization in a variety of ways:
Examples of communication strategies that can help make your workplace programs
successful include:
• Making the goals and actions of the organization and senior leadership clear to
workers by communicating key activities, issues and developments to employees
and developing policies that facilitate transparency and openness.
• Assessing the needs of employees and involving them in the development and
implementation of psychologically healthy workplace practices.
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WHAT IS COMMUNICATION
•Business Communication
• the exchanging of information by speaking, writing, or using some other medium.
• act of transferring information from one place, person or group to another.
• Latin Word
• "Communis" (Noun) Means Common
• "Communicare" (Verb) Means ot sharing, Informing, Spreading i.e, making
common.
NATURE / CHARACTERISTICS
• It is a Continuous Process
• Dyadic Process
• Inevitable (Unavoidable)
• Pervasive
• Facilitate Change
• Remove Misunderstanding and Conflicts
The term communication is derived from the Latin word 'communis' which means
common. Thus, communication involves rendering common ideas, opinions or
information, that is, the sharing of ideas opinions or information. Communication is
defined as the interchange of thought or information between two or more persons to
bring about mutual understanding.
CHARACTERISTICS OF COMMUNICATION
• Communication is a two-way process, that is, feedback from the receiver to the
sender is an essential component of communication.
1) Formal Communication
2) Informal Communication
Formal communication can be oral or written. Oral communication can take the form of
interviews, meetings, presentations, and so on. Written communication can take the
form of notes, memos, letters, reports, and so on.
The network or pathway of informal communication is called grapevine. The untrue part
of the grapevine is called rumor. The following are some of the characteristics of
grapevine:
2. Direction based :
3. Mode of Expression
In other words, it is a type of communication other than words. It conveys the feeling,
emotions, attitude of a person to another. A person can communicate his feeling to
others quickly and economically by using a non-verbal form of communications. This
does not require the use of words as a person can express his feelings by his body
language.
1. Oral Communication
2. Written Communication
It may also be in the form of informal conversation, group discussions, meeting etc. It is
a more effective means of exchange of information because the receiver not only hears
the message but also observes the physical gestures of the speaker.
Written Communication : When opinions are exchanged in written form, rather than
by spoken words, it is knows as written communication.
Verbal Communication
• message si transferred from the sender ot the receiver through an oral or written
channel of communication.
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• want to do.
Oral Communication
• telephonic conversation or
Written Communication
Written Communication
1. letters,
2. manuals,
3. reports,
4. emails,
5. handbooks,
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6. books,
7. circulars etc.
• no exchange of words.
Physical Appearance
Gestures
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• The movements we make with our hands, head or face are termed as
gestures.
Sign Language
PURPOSE OF COMMUNICATION
FLOW OF
INFORMATIO
N
IDEAS OF
SUBORDINATES COORDINATI
ENCOURAGED ON
PURPOSE OF
COMMUNICATION
PREPARING PEOPLE
TO ACCEPT CHANGE
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1. Flow of Information: The relevant information must flow continuously from top
to bottom and vice versa. The staff at all levels must be kept informed about the
organisational objectives and other developments taking place in the
organisation. A care should be taken that no one should be misinformed. The
information should reach the incumbent in the language he or she can
understand better. The use of difficult words should be avoided. The right
information should reach the right person, at right time through the right person.
5. Developing Good Human Relations: Managers and workers and other staff
exchange their ideas, thoughts and perceptions with each other through
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communication. This helps them to understand each other better. They realize
the difficulties faced by their colleagues at the workplace. This leads to
promotion of good human relations in the organisation.
PROCESS OF COMMUNICATION
The Communication is a two-way process wherein the message in the form of ideas,
thoughts, feelings, opinions is transmitted between two or more persons with the intent
of creating a shared understanding.
Simply, an act of conveying intended information and understanding from one person to
another is called as communication. The term communication is derived from the Latin
word "Communis" which means to share. Effective communication is when the message
conveyed by the sender is understood by the receiver in exactly the same way as it was
intended.
Communication Process: The communication is a dynamic process that begins with the
conceptualizing of ideas by the sender who then transmits the message through a
channel to the receiver, who in turn gives the feedback in the form of some message or
signal within the given time frame. Thus, there are Seven major elements of
communication process:
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1. Sender: The sender or the communicator is the person who initiates the
conversation and has conceptualized the idea that he intends to convey it to
others.
2. Encoding: The sender begins with the encoding process wherein he uses certain
words or non-verbal methods such as symbols, signs, body gestures, etc. to
translate the information into a message. The sender's knowledge, skills,
perception, background, competencies, etc. has a great impact on the success of
the message.
3. Message: Once the encoding is finished, the sender gets the message that he
intends to convey. The message can be written, oral, symbolic or non-verbal such
as body gestures, silence, sighs, sounds, etc. or any other signal that triggers the
response of a receiver.
4. Communication Channel: The Sender chooses the medium through which he
wants to convey his message to the recipient. It must be selected carefully in
order to make the message effective and correctly interpreted by the recipient.
The choice of medium depends on the interpersonal relationships between the
sender and the receiver and also on the urgency of the message being sent. Oral,
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virtual, written, sound, gesture, etc. are some of the commonly used
communication mediums.
5. Receiver: The receiver is the person for whom the message is intended or
targeted. He tries to comprehend it in the best possible manner such that the
communication objective is attained. The degree to which the receiver decodes
the message depends on his knowledge of the subject matter, experience, trust
and relationship with the sender.
6. Decoding: Here, the receiver interprets the sender's message and tries to
understand it in the best possible manner. An effective communication occurs
only if the receiver understands the message in exactly the same way as it was
intended by the sender.
7. Feedback: The Feedback is the final step of the process that ensures the receiver
has received the message and interpreted it correctly as it was intended by the
sender. It increases the effectiveness of the communication as it permits the
sender to know the efficacy of his message. The response of the receiver can be
verbal or non-verbal.
Note: The Noise shows the barriers in communications. There are chances when the
message sent by the sender is not received by the recipient.
7 C'S OF COMMUNICATION:
1. Clarity
2. Correctness
3. Completeness
4. Concreteness
5. Conciseness
6. Courtesy
7. Consideration
CLARITY
COURTESY CORRECTNESS
CONSIDERATION COMPLETENESS
CONCISENESS CONCRETENESS
1. CLARITY:
A message should be clear both in its purpose and content. The receiver of the
message should understand the purpose of the message, that is, why the
message has been delivered to him. The content of the message should be clear
as well. There should be no difficult words used.
The message will be clear if written in simple language and simple structure. Long
and complicated sentences should be avoided.
2. CORRECTNESS:
3. COMPLETENESS:
4. CONCRETENESS:
Concrete means solid. A concrete message is supported with specific facts and
figures. It contains words that are clear and leaves no space for confusion.
Concrete messages are particular, not general.
5. CONCISENESS:
Conciseness means brief but complete. A concise message provides short and
essential communication in limited words. It avoids unnecessary words and
repetition. Extra details and use of many words can lead to confusion and
boredom.
6. CONSIDERATION:
7. COURTESY:
• Public Relations: In the present business world, every business enterprise has to
create and maintain a good corporate image in the society. It is only through
communication that management can present a good corporate image to the
outside world. Effective communication helps management in maintaining good
relations with workers, customers, suppliers, shareholders, government and
community at large.
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I. Wheel Network
It is a pattern of communication network in which a single person as pivotal,
supplies message to other members. It is centralized communication network.
Here, the group idea is probably the main source of communication. In the above
diagram, 1 (manager) is the main source of information and he passes the
information to the other group members, 2, 3, 4 and 5. In this type of network,
only the manager communicates to subordinates but subordinates are not
allowed to communicate with others i.e. member 2 cannot communicate with 3
and others.
II. Y Network
It is the pattern of communication network in which top leaders or managers
communicate to the person closed to them. Then the message is communicated
in downward direction in hierarchy.
COMMUNICATION IN CRISIS
Crisis refers to sequence of unwanted events at the workplace which lead to
disturbances and major unrest amongst the individuals. Crisis generally arises on a short
notice and triggers a feeling of threat and fear in the employees. In simpler words crisis
leads to uncertainty and causes major harm to the organization and its employees.
It is essential for the employees to sense the early signs of crisis and warn the
employees against the negative consequences of the same. Crisis not only affects the
smooth functioning of the organization but also pose a threat to its brand name.
Crisis Communication refers to a special wing which deals with the reputation of the
individuals as well as the organization. Crisis communication is an initiative which aims
at protecting the reputation of the organization and maintaining its public image.
Various factors such as criminal attacks, government investigations, media enquiry can
tarnish the image of an organization.
Crisis Communication specialists fight against several challenges which tend to harm the
reputation and image of the organization.
Brand identity is one of the most valuable assets of an organization. The main purpose
of Crisis Communication team is to protect the brand identity and maintain the
organization's firm standing within the industry.
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Crisis Communication specialists rive hard to overcome tough situations and help the
organization come out of difficult situations in the best possible and quickest way.
• Don't criticize individuals. Show a feeling of care and concern for them. Share
their feelings and encourage them not to lose hope. Encourage them to deliver
their level best. Put yourself in their place. Respect them and avoid playing blame
games.
• Information must flow across all departments in its desired form. One should not
rely on mere guess works or assumptions during crisis. Make sure the
information you have is accurate.
• Make sure information is kept confidential. Serious action must be taken against
employees sharing information and data with external parties. Such things are
considered highly unprofessional and unethical and spoil the reputation of the
organization.
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BARRIERS TO COMMUNICATION
The process of communication has multiple barriers. The intended communique will
often be disturbed and distorted leading to a condition of misunderstanding and failure
of communication. The Barriers to effective communication could be of many types like
linguistic, psychological, emotional, physical, and cultural etc. We will see all of these
types in detail below.
• Linguistic Barriers
The language barrier is one of the main barriers that limit effective
communication. Language is the most commonly employed tool of
communication. The fact that each major region has its own language is one of
the Barriers to effective communication. Sometimes even a thick dialect may
render the communication ineffective.
As per some estimates, the dialects of every two regions changes within a few
kilometers. Even in the same workplace, different employees will have different
linguistic skills. As a result, the communication channels that span across the
organization would be affected by this.
Thus keeping this barrier in mind, different considerations have to be made for
different employees. Some of them are very proficient in a certain language and
others will be ok with these languages.
• Psychological Barriers
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There are various mental and psychological issues that may be barriers to
effective communication. Some people have stage fear, speech disorders, phobia,
depression etc. All of these conditions are very difficult to manage sometimes
and will most certainly limit the ease of communication.
• Emotional Barriers
The emotional IQ of a person determines the ease and comfort with which they
can communicate. A person who is emotionally mature will be able to
communicate effectively. On the other hand, people who let their emotions take
over will face certain difficulties.
A perfect mixture of emotions ar facts is necessary for effective communication.
Emotions like anger, frustration, humour, can blur the decision-making capacities
of a person and thus limit the effectiveness of their communication.
Hence it is a must that we must take these different cultures into account while
communication. This is what we call being culturally appropriate. In many
multinational companies, special courses are offered at the orientation stages
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that let people know about other cultures and how to be courteous and tolerant
of others.
• Attitude Barriers
Certain people like to be left alone. They are the introverts or just people who are
not very social. Others like to be social or sometimes extra clingy! Both these
cases could become a barrier to communication. Some people have attitude
issues, like huge ego and inconsiderate behaviours.
These employees can cause severe strains in the communication channels that
they are present in. Certain personality traits like shyness, anger, social anxiety
may be removable through courses and proper training. However, problems like
egocentric behaviour and selfishness may not be correctable.
• Perception Barriers
Different people perceive the same things differently. This is a fact which we
must consider during the communication process. Knowledge of the perception
levels of the audience is crucial to effective communication. All the messages or
communique must be easy and clear. There shouldn't be any room for a
diversified interpretational set.
• Physiological Barriers
Certain disorders or diseases or other limitations could also prevent effective
communication between the various channels of an organization. The shrillness
of voice, dyslexia, etc are some examples of physiological barriers to effective
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communication. However, these are not crucial because they can easily be
compensated and removed.