WEBINAR

How to Build a
Strong Storytelling
for Your Projects
October 26, 2023
12 pm EDT

Giovanna Paiosin

Sensory & Consumer Insights Manager

of Sensorial Alimentos

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Welcome!

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Who is this webinar for?

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Professionals
Professors
Students

Sensory Science
Sensory Insights
Consumer Insights
Consumer Science
Product Experience
R&D
Quality Control
Quality Assurance
Market Research
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Connecting Link
Marketing

Manufacturing Sales

Sensory &
Consumer Consumers /
Insights Clients /
Readers

R&D Quality

5
What are the opportunities that
you will find adding storytelling
into your projects?

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Storytelling Opportunities

+ visibility

+ congress
presentations

+ jobs offers

+ impact
+ confidence
+ recognition
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What was the first story you
heard in your life?

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happily ever after

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happily ever after

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What's the impact of a powerful
story in business?

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1. Take your audience on a journey with you, from point A to point B
2. Identify common points
3. Awakens emotions
4. Attracts attention
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4 Pillars of a Good Story

1. True
2. Real
3. Specific
4. Detailed
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How could you create stories that
engage your audience, delight your
customers, and bring more
business to your organization?

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 1
Your
Business
Strategy 16
 Your
2 Clients

1
Your
Business
Strategy Addinsoft is becoming Lumivero. Learn more. 17
7 practical rules that will guide you
to create your storytelling in
sensory and consumer projects

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#1 Every good story always has a
clear problem or desire that needs
to be reached

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Private Companies

Problem

Increase Increase Keep

Sales Profits Sales

Desires

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#2 Every good story always starts
from macro to micro

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 MACRO MICRO

1 2 3 4
Once upon a Where the Paul, the architect, Paul asked his team to
time there was King would needed to decide paint a part of the wall in
a castle in like it to be the what would be the each color and evaluate
south of most beautiful best color for the which one looked better to
Germany in the word walls: Blue or some people of the
aristocracy. 70% of them
preferred the Yellow.
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 MACRO MICRO

1 2 3 4
Your company Your company Your business Your recommendation
market goals problem / based in data analysis
opportunity

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 MACRO MICRO

1 2 3 4
Your company Your company Your business Your recommendation
market goals problem / based in data analysis
opportunity

Plant based +53% of the Define the best 173 win the preference
market with 30 market share in sample to be by 60% against the 982
competitors UHT beverages launched:
173 or 982 Addinsoft is becoming Lumivero. Learn more. 24
#3 Every good story always has
details that make it unique

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Explore the audience’ Senses

Music

Texture

Taste

Memories

Odor

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PCA Presentation | Plant based Chocolate

Biplot (axes F1 and F2: 49,90 %)

2

Product x
1,5 Cotton Candy Sweet Meltaway
Product x Cereal Bitter
Caramel
Astringent
Product x Creamy Firmness Ashes
1 Product x Product x
Product x Dark Brown Product x Pea
Product x Rice
Product x Product x
0,5 Product x Soy
Product x

Salty
Nutty
0
Product x Hazelnut
F2 (21,04 %)

Product x Product x Product x Product x

Almond Pecan
-0,5 Product x Product x Product x
Product x Cashew nut
Product x Product x Product x
Product x
-1

-1,5 Vanilla

-2

Product x Product x
-2,5

-3
-2 -1,5 -1 -0,5 0 0,5 1 1,5 2 2,5
F1 (28,86 %)

27
PCA + Cluster Presentation | Plant based Chocolate

Sweet, Caramel, Creamy Rice, Soy, Pea

Meltaway, Cotton Candy

Biplot (axes F1 and F2: 49,90 %)
2 1 Cotton Candy, Sweet, Caramel

Product x Meltaway
3 Rice, Pea, Bitter, Cereal
1,5 Cotton Candy Sweet
Product x Cereal Bitter
Caramel
Astringent
Product x Creamy Firmness Ashes
1 Product x Product x
Product x Dark Brown Product x Pea
Product x Rice
Product x Product x
Product x Soy
0,5 Product x

Salty
Nutty
0
Product x Hazelnut
F2 (21,04 %)

Product x Product x Product x Product x

Almond Pecan
-0,5 Product x Product x Product x
Product x Cashew nut
Product x Product x Product x
Product x
-1

4 Almond, Pecan, Hazelnut

-1,5 Vanilla 2 Vanilla

Vanilla, Cashew Nut

-2

Product x Product x
-2,5

-3
-2 -1,5 -1 -0,5 0 0,5 1 1,5 2 2,5
F1 (28,86 %)

28
#4 Every good story always has a
connection with the storyteller

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Appearance does not replace competence, but there is no
competence that does not benefit from good appearance
30
#5 Every good story always come
from a story already created

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Create your References’
Folder

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#6 Every good story always talks
more about the audience than the
writer
+ You / Your
– I / Me / My

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#7 Every good story to very busy
people need to start from the
conclusions (and they need to be
very clear and summarized)

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People don’t buy the
result of your
triangle or
preference test, they
buy why you did it
and how you did it.

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 Thank you!
Obrigada!
Gracias!
Grazie!

Giovanna Paiosin
Sensory & Consumer Insights Manager

giovannapaiosin@gmail.com
+39 344 4129570
+55 19 981862860 Addinsoft is becoming Lumivero. Learn more. 36
Upcoming Events

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