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Confidential Document

BUSINESS STRATEGY
Market Strategy & Business Growth Plan Presentation

Presented to : Prepared by : Presented date :


www.agency-name.co
Company Name Agency Name January, 21
There’s no shortage of remarkable ideas, what’s
missing is the will to execute them.
Table of

Contents

01 About Us
06 Current Situation
12 The Problem

Mobile apps page Mobile apps page Mobile apps page


authority gated content authority gated content authority gated content
space only lead magnet. space only lead magnet. space only lead magnet.

15 Our Strategy
26 Financial
32 Timeline

Mobile apps page Mobile apps page Mobile apps page


authority gated content authority gated content authority gated content
space only lead magnet. space only lead magnet. space only lead magnet.
Welcome

Message
We need to think big start small and scale fast to energize our
clients digitalize what the, so dunder mifflin, yet you better eat a
reality sandwich before you walk back in that boardroom pro-
sumer software accountable talk. Net net put it on the parking
lot deliverables.

Henry Snyder
CEO
Executive

Summary
Capitalize on low hanging fruit to identify a ballpark value added
activity to beta test. Override the digital divide with additional
clickthroughs from DevOps.

Nanotechnology immersion along the information highway will


close the loop on focusing solely on the bottom line.

36% 36% 36%


Increase ROI Increase ROI Increase ROI
About Us

Introduction
Podcasting operational change management inside of workflows to
establish a framework. Taking seamless key performance
indicators offline to maximise the long tail.

15+ 115+ 37+


Write Title Here Write Title Here Write Title Here
About

Company
Podcasting operational change management inside of workflows to
establish a framework. Taking seamless key performance indicators
offline to maximise the long tail.

Keeping your eye on the ball while performing a deep dive on the
start-up mentality to derive convergence on cross-platform
integration.

Award
35 Winning Company 134+
Total
Employee
About Us

Our Services

Content Strategy Business Development Brand Strategy


Innovative user experiences Innovative user experiences Innovative user experiences
are becoming wholesale are becoming wholesale are becoming wholesale
prince2 practitioner prince2 practitioner prince2 practitioner
experts. experts. experts.
Award
Winning Company

Podcasting operational change


Web Development Social Monitoring Internet of Things
management inside of
Innovative user experiences Innovative user experiences Innovative user experiences
are becoming wholesale are becoming wholesale are becoming wholesale workflows to establish a
prince2 practitioner prince2 practitioner prince2 practitioner framework. Taking seamless key
experts. experts. experts.
performance indicators offline
to maximise the long tail.
About Us

Our Services

01 02 03 04

Content Strategy Development Social Monitoring Brand Strategy


Innovative user experiences Innovative user experiences Innovative user experiences Innovative user experiences
are becoming wholesale are becoming wholesale are becoming wholesale are becoming wholesale
prince2 practitioner experts. prince2 practitioner experts. prince2 practitioner experts. prince2 practitioner experts.
About Us

What We Do 01 Content Strategy


Innovative user experiences are becoming wholesale
prince2 practitioner experts.

02 Marketing Growth
Innovative user experiences are becoming wholesale
prince2 practitioner experts.

03 Brand Strategy
Innovative user experiences are becoming wholesale
prince2 practitioner experts.

Podcasting operational change management inside of


workflows to establish a framework, taking seamless
04 Social Monitoring
Innovative user experiences are becoming wholesale
key performance indicators offline to maximise the long prince2 practitioner experts.

tail.
Analysis

Current Situation
Innovative user experiences are
becoming practitioner experts.

We need to think big start small and


45% 35% 45%
scale fast to energize our clients
Brand Awareness Revenue User Retention
digitalize what the, so dunder mifflin,
We need to think big We need to think big We need to think big
yet you better eat a reality sandwich
start small and scale fast start small and scale fast start small and scale fast
before you walk back . to energize our clients to energize our clients to energize our clients
digitalize what the. digitalize what the. digitalize what the.
Analysis

Current Condition

2021 2022
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

2023 2024
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

Innovative user experiences are becoming practitioner experts.


Analysis
Total
Current Plan 134+ Employee

Revenue Growth

Total
134+ Employee

Total
134+ Employee
2017 2018 2019 2020 2021 2022 2023

We need to think big start small and scale fast to


Total
energize our clients digitalize what the, so dunder
mifflin, yet you better eat a reality.
134+ Employee
Analysis

The Problems
Customer Growth Trend
Title Here
Completely synergize resource
taxing relationships via premier
niche markets.

Title Here
Completely synergize resource
taxing relationships via premier
niche markets.
2017 2018 2019 2020 2021 2022 2023

Title Here We need to think big start small and scale fast to energize
Completely synergize resource
taxing relationships via premier our clients digitalize what the, so dunder mifflin, yet you
niche markets.
better eat a reality sandwich before you walk back .
Problem Analysis
Title Here Title Here
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

Title Here Title Here


Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

Title Here
Completely synergize resource
taxing relationships via premier
niche markets.
Analysis

Critical Problems

Write Title Here Write Title Here 15% 15%


Title Here Title Here
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

Write Title Here Write Title Here 15% 15%


Completely synergize resource Completely synergize resource Title Here Title Here
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.
Our

Solution
We need to think big start small and scale fast to energize our clients
digitalize what the, so dunder mifflin, yet you better eat a reality.

Write Title Here Write Title Here Write Title Here

We need to think big start We need to think big start We need to think big start
small and scale fast to small and scale fast to small and scale fast to
energize our clients digitalize energize our clients digitalize energize our clients digitalize
what the, so dunder Mifflin. what the, so dunder Mifflin. what the, so dunder Mifflin.
Strategy

Our Solution
We need to think big start small and scale fast to energize our clients Write Title Here
digitalize what the, so dunder mifflin, yet you better eat a reality.
Completely synergize resource taxing
relationships via premier niche markets.

Write Title Here

Completely synergize resource taxing


relationships via premier niche markets.

Write Title Here Write Title Here Write Title Here


Write Title Here
We need to think big We need to think big We need to think big
start small and scale start small and scale start small and scale Completely synergize resource taxing
fast to energize our fast to energize our fast to energize our
relationships via premier niche markets.
clients digitalize what. clients digitalize what. clients digitalize what.
Strategy

Product Solution
Podcasting operational change management
inside of workflows to establish a framework.
Taking seamless key performance indicators
offline to maximise the long tail.

Keeping your eye on the ball while performing Title Strategy 01 Title Strategy 02 Title Strategy 03
a deep dive on the start-up mentality to
We need to think big We need to think big We need to think big
derive convergence on cross-platform
start small and scale start small and scale start small and scale
integration.
fast to energize our fast to energize our fast to energize our
clients digitalize. clients digitalize. clients digitalize.
Strategy

Solution Strategy

Write Title Here Write Title Here Write Title Here


We need to think big start small and scale fast We need to think big start small and scale fast We need to think big start small and scale fast
to energize our clients digitalize what the, so to energize our clients digitalize what the, so to energize our clients digitalize what the, so
dunder Mifflin. dunder Mifflin. dunder Mifflin.

We need to think big start small and scale fast to energize our clients digitalize what the, so dunder mifflin, yet you
better eat a reality.
Keeping your eye on the
ball while performing a
deep dive on the start-up. 120K
We need to think big start small and scale fast
to energize our clients digitalize what the.

120K
We need to think big start small and scale fast
to energize our clients digitalize what the.

Market Size
120K
We need to think big start small and scale fast
to energize our clients digitalize what the.

We need to think big start small 120K


We need to think big start small and scale fast
and scale fast to energize our to energize our clients digitalize what the.

clients digitalize what the, so


dunder mifflin, yet you better.
Analysis

Market Segmentation
Segment 01 Segment 02
Keeping your eye on the ball while Write your demographic Write your demographic
customer here to the customer here to the
performing a deep dive. table win-win survival table win-win survival
strategies. strategies.

Podcasting operational change management inside of workflows


to establish a framework. Taking seamless key performance
indicators offline to maximise the long tail.

Keeping your eye on the ball while performing a deep dive on the
Segment 03 Segment 04
start-up mentality to derive convergence on cross-platform
Write your demographic Write your demographic
integration. customer here to the customer here to the
table win-win survival table win-win survival
strategies. strategies.
Analysis

Market Size 56%


Write Title Here

Potential Available Market We need to think big start small


and scale fast to energize our
clients digitalize what the, so

56% dunder Mifflin.


Total Addressable Market

Write Title Here


We need to think big start small 56% Write Title Here
and scale fast to energize our Served Available Market

clients digitalize what the, so We need to think big start small


dunder Mifflin. and scale fast to energize our
clients digitalize what the, so
dunder Mifflin.

Write Title Here 56%


Serviceable & Obtainable
We need to think big start small Market

and scale fast to energize our


clients digitalize what the, so
dunder Mifflin.
Analysis

Market Size

1st Segment 2nd Segment

43%
12,500 35%
Customers
Efficiently unleash cross-media
information without cross-media value

Efficiently unleash cross-media information without cross-media value, quickly maximize


timely deliverables for real-time schemas.
Analysis

Market Size

40% 60% 75%


Title Here Title Here Title Here

Write Title Here Write Title Here Write Title Here


We need to think big start small and We need to think big start small and We need to think big start small and
scale fast to energize our clients scale fast to energize our clients scale fast to energize our clients
digitalize what the, so dunder Mifflin. digitalize what the, so dunder Mifflin. digitalize what the, so dunder Mifflin.
Analysis

Consumer Segment
01 Write Title Here

We need to think big start small and


scale fast to energize our clients
digitalize what the, so dunder
Mifflin.
15%
Return of
Investment 02 Write Title Here

We need to think big start small and


scale fast to energize our clients
digitalize what the, so dunder

Podcasting operational change management inside of Keeping your eye on the Mifflin.

Keeping your eye on the ball while performing a deep dive ball while performing a
on the start-up mentality to derive convergence on cross- deep dive on the start-up.
03 Write Title Here

platform integration. We need to think big start small and


scale fast to energize our clients
digitalize what the, so dunder
Mifflin.
Analysis

Customer Journey

Title Here
Title Here

Title Here Title Here

Title Here Title Here

Title Here Title Here

Awareness Consideration Decision Loyalty

Title Here Title Here Title Here Title Here

Title Here Title Here Title Here


The Customer Journey Podcasting operational change management inside of Keeping your eye on the ball while
performing a deep dive on the start-up mentality to derive convergence on cross-platform
integration.

01 02 03 04 05

AWARENESS CONSIDERATION PURCHASE SERVICE LOYALTY

Key Metrics Key Metrics Key Metrics Key Metrics Key Metrics

• We need to think • We need to think • We need to think • We need to think • We need to think
• Big start small and scale fast • Big start small and scale fast • Big start small and scale fast • Big start small and scale fast • Big start small and scale fast
• Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize.

Response Response Response Response Response

• We need to think • We need to think • We need to think • We need to think • We need to think
• Big start small and scale fast • Big start small and scale fast • Big start small and scale fast • Big start small and scale fast • Big start small and scale fast
• Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize. • Energize our clients digitalize.
Analysis

Target Market
Title Here
While performing a
deep dive on the start-
up mentality.

Title Here Title Here


While performing a While performing a
deep dive on the start- deep dive on the start-
Podcasting operational change management inside of up mentality. up mentality.

Keeping your eye on the ball while performing a deep


dive on the start-up mentality to derive convergence on
cross-platform integration.
Analysis

Marketing Strategy

Automation Data Analytics Digital Marketing Human Involve

• Lorem ipsum dolor sit • Lorem ipsum dolor sit • Lorem ipsum dolor sit • Lorem ipsum dolor sit
amet. amet. amet. amet.
• Sed do eiusmod • Sed do eiusmod • Sed do eiusmod • Sed do eiusmod
tempor incididunt. tempor incididunt. tempor incididunt. tempor incididunt.
• Ut enim ad minim • Ut enim ad minim • Ut enim ad minim • Ut enim ad minim
veniam. veniam. veniam. veniam.
Strategy

Digital Marketing
Reach
Reach Engage
Iterative collaborative thinking to Iterative collaborative thinking to

Engage further the overall value. further the overall value.

Conversion Conversion Retention


Iterative collaborative thinking to Iterative collaborative thinking to
further the overall value. further the overall value.
Retention
Analysis Podcasting operational change management inside of
Keeping your eye on the ball while performing a deep
Target Positioning dive on the start-up mentality to derive convergence on
cross-platform integration.

Podcasting operational change management inside of


Keeping your eye on the ball while performing.

01 Write Title Here

We need to think big start small and scale fast


to energize our clients digitalize what the, so
dunder Mifflin.

02 Write Title Here

We need to think big start small and scale fast to


energize our clients digitalize what the, so
dunder Mifflin.
2019 2020 2021 2022
Analysis

Brand Competitor

Weaknesses Strength Branding Social Media

Digitalize what the, so Digitalize what the, so Digitalize what the, so Digitalize what the, so
Your Brand
dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin.

Digitalize what the, so Digitalize what the, so Digitalize what the, so Digitalize what the, so
1st Competitor
dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin.

Digitalize what the, so Digitalize what the, so Digitalize what the, so Digitalize what the, so
2nd Competitor
dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin.

Digitalize what the, so Digitalize what the, so Digitalize what the, so Digitalize what the, so
3rd Competitor
dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin.
Analysis

Brand Competitor
Your Brand 1st Competitor 2nd Competitor 3rd Competitor

Product Quality

Pricing

Featured

Promotion

Reputation

People

Partnership

Acquisition

Investors

User Retention

Target Customer
Analysis

Brand Positioning High Price

01 1st Competitor

We need to think big start small and scale fast to energize


our clients digitalize what the, so dunder Mifflin.

02 Your Brand
Low Quality High Quality
We need to think big start small and scale fast to energize
our clients digitalize what the, so dunder Mifflin.

03 2nd Competitor

We need to think big start small and scale fast to energize


our clients digitalize what the, so dunder Mifflin.

04 3rd Competitor

We need to think big start small and scale fast to energize


our clients digitalize what the, so dunder Mifflin.
Low Price
Analysis

SWOT

S STRENGTH W WEAKNESSES
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

O Opportunities T THREATS
Completely synergize resource Completely synergize resource
taxing relationships via premier taxing relationships via premier
niche markets. niche markets.

Innovative user experiences are becoming practitioner experts.


Analysis

SWOT

STRENGTH WEAKNESSES OPPORTUNITIES THREATS


We need to think big start We need to think big start We need to think big start We need to think big start
small and scale fast to energize small and scale fast to energize small and scale fast to energize small and scale fast to energize
our clients digitalize what the, our clients digitalize what the, our clients digitalize what the, our clients digitalize what the,
so dunder Mifflin. so dunder Mifflin. so dunder Mifflin. so dunder Mifflin.

We need to think big start small and scale fast to energize our clients digitalize what the, so dunder Mifflin.
Timeline Podcasting operational change management inside of Keeping
your eye on the ball while performing a deep dive on the start-
Project Milestones up mentality to derive convergence on cross-platform
integration.

Phase 01 Phase 02 Phase 03 Phase 04 Phase 05

We need to think big start We need to think big start We need to think big start We need to think big start We need to think big start
small and scale fast to small and scale fast to small and scale fast to small and scale fast to small and scale fast to
energize our clients energize our clients energize our clients energize our clients energize our clients
digitalize what the, so digitalize what the, so digitalize what the, so digitalize what the, so digitalize what the, so
dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin. dunder Mifflin.
Timeline

Project Prioritize
Potential Win Strategic Long Term
High Value + Low Complexity High Value + High Complexity
Quickly maximize timely deliverables for real-time
schemas dramatically maintain clicks-and-mortar PROJECT TITLE PROJECT TITLE

BUSINESS VALUE
solutions without functional solutions.

01 Write Title Here

We need to think big start small and scale fast to energize Worth To Try Deprioritize
our clients digitalize what the, so dunder Mifflin. Low Value + Low Complexity Low Value + High Complexity

PROJECT TITLE PROJECT TITLE


02 Write Title Here

We need to think big start small and scale fast to energize


our clients digitalize what the, so dunder Mifflin.
COMPLEXITY / EFFORT
Mockup

Product Mockup
Iterative approaches to corporate strategy
Write Section
foster collaborative thinking to further the
Title Here overall value proposition.

Iterative approaches to corporate strategy


Write Section
foster collaborative thinking to further the
Title Here overall value proposition.

Iterative approaches to corporate strategy


Write Section
foster collaborative thinking to further the
Title Here overall value proposition.
Mockup

Product Mockup
Interactive UX
Iterative approaches to corporate strategy foster
collaborative thinking to further the overall value
proposition.

Open Source Framework


Iterative approaches to corporate strategy foster
collaborative thinking to further the overall value
proposition.

Scalability
Iterative approaches to corporate strategy foster Quickly maximize timely deliverables for real-time schemas
collaborative thinking to further the overall value dramatically maintain clicks-and-mortar solutions without
proposition. functional solutions.
Financial Total Budgeting

Budget Allocation $ 150,000

Podcasting operational change management Resources Media Ads Influencers

inside of Keeping your eye on the ball while 30% 50% 20%
performing.

60

50

40

30

Podcasting operational change management 20

inside of Keeping your eye on the ball while


10
performing a deep dive on the start-up mentality
to derive convergence on cross-platform 0
Jan Feb Mar
integration.
BUSINESS STRATEGY
Market Strategy & Business Growth Plan Presentation

THANK YOU
Question & Answer

Presented to : Prepared by : Presented date :

Company Name Agency Name January, 21

www.agency-name.co

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