INFORMATION SYSTEM IN DECISION MAKING

TELECOMMUNICATION & NETWORK

TELECOMMUNICATION - Communication through devices(telephone, computer networks)

NETWORK - A combination of devices connected to each other through one of the communication
channels.

NETWORK

 Key to fast and efficient telecommunication

 Networking business and employees
 Connecting them to customers, suppliers, and other stakeholders.

WHY USE NETWORK IN THE ORGANIZATION

 Interconnect the business and its employees

 It allows the business to be connected to/from customers, suppliers, and other stakeholders.
 It allows users to share devices such as printers
 It allows to share data such as documents and other files.
 Remote user access
 Mail services
 Internet services

ADVANTAGES OF USING NETWORK

 Sharing devices saves money

 Sharing devices saves time

TELECOM

 Is ESSENTIAL TO today’s smooth BUSINESS OPERATION

 Without fast, reliable telecommunication
 Business services such as telephoning, faxing, e-mail, world-wide web would not that efficient
 Concept of e-commerce would be impossible
 On line transaction hardly happens

TELECOM’S THREE BASIC IMPROVEMENT TO BUSINESS

 Better communication
 Higher efficiency
 Better distribution of data Management’s responsibility
 Ensure that organization maximizes its benefits from fast and reliable telecom

TRENDS IN TELECOMMUNICATION

 Technology
 Unrestricted connectivity
 Easy access for end users
 Digital networks are faster and reliable
 Higher transmission speeds
 Moves larger amounts of information
 Greater economy
 Lower error rates
 Multiple types of communications on the same circuits (Fiber-optic lines & cellular, PCS, satellite
& other wireless technologies)
 Faster transmission speeds
TRENDS IN TELECOMMUNICATIONS

 Industry
 More competitive
 More options for the firm

TRENDS (CONTINUED)

 Business applications
 Dramatic increase in the number of feasible telecommunication applications.
 Cut costs, reduce lead times, shorten response times, support e-commerce, improve
collaboration, share resources, lock in customers & suppliers, & develop new products & services

DATA COMMUNICATION

ANY TRANSFER OF DATA

 WITHIN A COMPUTER, BETWEEN A COMPUTER AND ANOTHER DEVICE, OR BETWEEN TWO

COMPUTERS

COMMUNICATION DIRECTION (MODE)

 Simplex
 Half-duplex
 Full-duplex

TELECOM & NETWORK

 Is what makes the client-server Information systems

 Without these
 All IS are island of automation
 No client-server IS
 No integration of subsystems

TECHNOLOGICAL DEVELOPMENTS: REASON FOR CLIENT-SERVER SUCCESS

 Increasing powerful processors, decreasing in cost

 GUI development
 Inexpensive storage
 LANs available with less expensive technology
 WANs can be setup with high bandwidth transmission
 OOP programming languages
 Improved performance, capability of Relational databases (use of SQL)

WHY COMPANIES EMBRACE IT AND CLIENT-SERVER?

Companies want to become more responsive to customers

 Even change its structure and setting because of new business environment brought by IT.
 Flexible systems are in place (online access)
 Better access & control of data and information
 Cater to the needs of customer in a faster, more accurate and efficient way

BENEFITS OF CLIENT-SERVER

Optimization

 Looking to “maximize” its full function

o Functions are divided & distributed
o System resources can be selected and tuned for specific processing requirements

Example:

Database server is optimize for high performance, multi-user access

Performing calculations can be done easily at a single site providing the needed information to many

BENEFITS…

Scalability

 Able to change in size

 The capability of a system, network, or process to handle a growing amount of work, or its
potential to be enlarged in order to accommodate that growth (wikipedia)
 If the size of the data base grows or the number of applications accessing it increases, the
database server can be replaced by a larger one without any impact on other servers in the
overall configuration

BENEFITS…

Reduced Network Traffic

 By maintaining a high-level interface between the client and server processes, the traffic on the
network is often minimized

Scenario:

Using the high-level Structured Query Language interface, record selection is performed at the server
itself

BENEFITS…

Flexibility

 One user may access a database through a forms-oriented front-end program developed by IS;
another user may access the same information concurrently with a SQL interface.
 Multiple users access database at the same time without compromising its integrity

BENEFITS…

Power or control of IS.

 demands on IS and the applications backlog can be reduced by providing users with workstation-
based tools and a controlled environment.
 IS applications development staff can benefit from working with users who have business
knowledge and sophisticated tools.

BENEFITS…

Cost

 Hardware costs compare favorably with older midrange and mainframe technologies.
 Client hardware can be scaled to individual needs, and growth of the overall configuration is
incremental.

ADVANTAGES OF CLIENT-SERVER NETWORK

1. Accessibility

2. Centralized

3. Back and recovery

4. Security

5. Proper management

6. Availability of information to any one who has access

7. Server plays different role for different clients

8. Upgradation and scalability

DISADVANTAGES

 Congestion in Network
 Client-Server architecture is not as robust
 if the server fails, the whole network goes down.
 Also, if you are downloading a file from server and it gets abandoned due to some error,
download stops altogether. However

Cost

 The need professional IT people to maintain the servers and other technical details of network.

THE INTERNET

THE INTERNET

 A network of networks
 Popular uses/services
 E-mail
 FTP
 Internet Relay Chat (IRC) –chatting online
 Instant messaging
 Telephoning the web
 World Wide Web
 Newsgroups and chat rooms
 Blog (web log)
 Social media

INTRANETS

 Within an organization
 Uses Internet technologies
 Business value of Intranets
 Used for information sharing, communication, collaboration, & support of business
processes.
 Web publishing
 Comparatively easy, attractive, & lower cost alternative for publishing &
accessing multimedia business information

EXTRANETS

 Network links that use Internet technologies to interconnect the firm’s intranet with the
intranets of customers, suppliers, or other business partners such as consultants, subcontractors,
business prospects, & others

Business value
  Improve communication with customers and business partners
 Gain competitive advantage in
 Product development
 Cost savings
 Marketing
 Distribution
 Leveraging their partnerships

THE BUSINESS VALUE OF THE INTERNET

INTRANETS (PORTALS)ROLE OF INTERNET TO BUSINESS

 Makes communication fast & cost efficient

  Plays a big role in the growth of business reaching a wider global audience and with promotion,
it can also achieve growth on sales
 For marketing and advertising
 Networking and recruiting. Finding business partners and employees,
 For outsourcing services even in other countries

ROLE OF INTERNET TO BUSINESS

 Image building through the website & even social networking sites (Facebook, twitter)
 Interaction (through email, instant messaging, Internet telephone (skype), virtual meetings)
 Information gathering. Internet has become a tool for business research and research on-line is
made possible.
 Remote services. Companies employ workers, consultants, contractors as telecommuters even
outside the country
 On-line transactions. e-payments, on-line stores & auctions, e-ticketing, etc.

ROLE OF INTERNET TO BUSINESS

E-commerce

 B2B and B2C trading

 Electronic data interchange (EDI)
 Exchanges and auctions
 On-line stores for e-shopping
 Information about the business through www
 On-line transactions such as e-booking & e-payment
 Faster communication and flow of information

IMPORTANCE OF WEBSITE TO BUSINESS

1. Informational

 Website is 24 X 7 X 365
 Online brochure
 Present a professional image
 Generate & Gather information
 provides instant gratification giving the customers what they want
 Cheap market research thru online polls/surveys
 Improve credibility by telling customers about the business...

IMPORTANCE OF WEBSITE TO BUSINESS

2. Shorten business cycle

 Great recruiting tool

 Market and sales expansion

3. Helping customers help themselves

 Improve customer service

 Offer convenience
 Add value and satisfaction

4. Conduct business activities

 Sell products & promote services

 Expand revenue streams - by selling ad space to other business
 Standardize sales performance and other transactions
WHAT CAN WEBSITE DO FOR THE COMPANY?

 Cost Savings and increasing your bottom line!

 Marketing Multiplier. Enhance your company's marketing activities
 Great sales multiplier
 A dynamic multimedia sales tool (using video & audio information)
 Increased hours of operation and more sales through ecommerce

REASONS WHY YOUR COMPANY NEEDS A WEBSITE

1. Business is Open to the World 24X7X365

2. Your Online Brochure / CatalogThat Can Be Changed at Anytime

3. Reach New Markets with a Global Audience

4. Improved Customer Service

5. Present a Professional Image

6. Sell Your Products

7. Promote Your Services

8. Gather Information and Generate Valuable Leads

9. Provides Instant Gratification

10.Great Recruiting Tool