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CONTENTS

ACKNOWLEDGMENT...................................................................................1
PREFACE....................................................................................................2

ABOUT THE DEPARTMENT


OFFICE OF THE DEVELOPMENT COMMISSIONER (HANDICRAFTS), REGIONAL DESIGN &
TECHNICAL DEVELOPMENT CENTRE....................................................................................3

Departmental Design & Technical Development Workshop on


“Wood craft”.............................................................................................4
INAUGURAL CEREMONY OF THE PROGRAMME.............................................................(5-6)
PROGRESSIVE WORK OF THE PROGRAMME.................................................................(7-9)
CONCLUDING CEREMONY OF THE PROGRAMME......................................................(10-11)

History: JHARKHAND...............................................................................12
Ranchi: Detail file............................................................................(13-14)
WOOD CRAFT IN JHARKHAND.................................................................15

SWOT Analysis........................................................................................16

SESSION & THE FINDINGS: the skill level of the artisans........................17

ARTISANS PROFILE AND SELECTION


DETAIL OF THE ARTISANS......................................................................................(18-21)

RAW MATERIALS.....................................................................................22
TOOLS/EQUIPMENTS USED.....................................................................23
PRODUCTION PROCESS...................................................................(24-25)

DESIGN METHODOLOGY..........................................................................26
DESIGN/SKETCH & FINAL PROTOTYPE/PRODUCTS.........................(27-83)
FINAL PRODUCT LIST..............................................................................84

CONCLUSION.......................................................................................... 85

DESIGNER’S PROFILE..............................................................................86

BIBLIOGRAPHY....................................................................................... 87
1

ACKNOWLEDGMENT

During 15 days Design & Technical Workshop, I


interacted with everyone from top to bottom who
given me valuable knowledge and support to
execute this project successfully.
At first stage, I would like to express my thanks to
Mr. Bikash Dey (H.P.O, DC (H), Kolkata), Mr. A.K.
Hota (AD, DC (H), Kolkata) for providing this
opportunity and believing to work with best
outcome.
I am grateful to Mr. Ramanuj Behari Ganjan, Mr.
S.H. Das for giving valuable information about the
project and its activities.
A special thanks to Mr. Arya Das Gupta for being
RD&TDC | DC(H)

available, giving time, support and guiding in


Shantinagar, Ranchi during the workshop.
I am thankful to Mr. A.K. Panigrahi(AD,DC(H),
Ranchi), Mr. A.K. Giri & Sushil Kr. Gupta (AD, MSME,
Ranchi), Mr. Avadhesh Thakur(H.P.O, DC(H),
Kolkata), Mr. Bhuvan Bhaskar(H.P.O, DC(H),
Deogarh) who visited and given their valuable
ASIT KUMAR RAHA | EMPANELED DESIGNER

knowledge and informative ideas about the


Handcrafted products and their market(National &
International).
An earnest thanks to Mrs. Shanti Tirki, all artisans
and local trained without whom this project would
not have been completed.
Last but not the least, I would like to thanks to all
other friends who have contributed their knowledge
and experience and input lots of effort to make this
project successful.
PREFACE
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Jharkhand is a land of minerals and vegetations
which surrounds with forests and mountains. The
land is a origin of tribal art and culture. The art and
craft of Jharkhand is very unique with its own artistic
form. Tribal art is one of the ancient and prominent
belonging which has given support to every craft of
Jharkhand.
Ranchi is a beautiful capital of the state which is
famous for its flora and fauna, waterfalls and
culture. Among these things, wood craft has added
itself as of the most significant art forms in the state.
A great variety of wood crafts in Ranchi are made by
the local people, which demonstrate a blend of
beauty and effectiveness. The items are mostly of
daily use, but the beautiful designs that they
showcase make them pieces of art. The different
shapes and sizes of Jharkhand wood crafts that they
RD&TDC | DC(H)

produce include things as mundane as boxes and


the panels of doors.
Due to the forests, Ranchi with the plenty of wood,
has given resources to use this for producing variety
of wood articles for household requirements. The
artisans of the region are involved in designing
beautiful and different products of household use.
ASIT KUMAR RAHA | EMPANELED DESIGNER

These designed articles are attractive and has good


market both in India and abroad.
The departmental Design & Technical Development
workshop organized by RT&TDC, Kolkata held at
Shantinagar, Ranchi has given opportunity to the
selected artisans to revive their lives after
understanding the traditional art and craft of the
region. During workshop, artisans worked with full
dedication and carved out beautiful products. They
have not only developed the products but also learnt
the design methodology and techniques which help
them to create new path and find scope in handicraft
sector.
3

ABOUT THE DEPARTMENT


OFFICE OF THE DEVELOPMENT COMMISSIONER (HANDICRAFTS)

INTRODUCTION
The Office of the Development Commissioner (Handicrafts) is an attached office of Ministry of
Textiles, Government of India. Its Headquarters are at West Block No.7, R.K. Puram, New
Delhi-110066.

It is a central nodal office to work for


a) Socio-economic upliftment of the artisans and
b) Supplement the efforts of the State Governments for promotion and development of
handicrafts within the country and abroad

REGIONAL DESIGN & TECHNICAL DEVELOPMENT CENTRE


RD&TDC | DC(H)

Regional Design and Technical Development Centres at New Delhi, Mumbai, Kolkata, Banglore
and Guwahati

FUNCTIONS
To undertake technical surveys of traditional crafts of the region and to seek out, record,
ASIT KUMAR RAHA | EMPANELED DESIGNER

develop and apply forms and methods employed by craftsperson in villages and production
centres.
To upgrade artisan’s skill through appropriate design & technical intervention to enable
them to use quality raw material , tools and equipment to produce value added items to cater to
the domestic and overseas markets by evaluating its advantages and eliminating its
shortcomings.
Survey of crafts pockets in the respective regions for studying the existing manufacturing
process in different crafts having scope for improvement in tools techniques and finishing.
Research on profitable utilisation of indigenous / raw material for making attractive
handicrafts items.
Development of prototypes of newly designed products and establishment of technology
for their manufacture.
Field demonstration in the use of improved tools and techniques for different crafts.
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Technical guidance / assistance to craftsperson connected with different crafts in terms
of improved tools and equipment so that ergonomically better tools result in enhanced
production and less strain / drudgery for the artisans.
Participation in exhibitions, technical seminars / marketing events organised by other
centres and other organisations connected with the development of handicrafts. Co-ordination
with M&SEC’s and other departments and organisations working with office of the
DC(Handicrafts).

DUTIES
Provide guidance for promoting and restyling the traditional handicrafts of vitality and good
design into products to suit the present day requirements.
Assist craftsperson in developing new designs and demonstrate to them new methods of
production.
Visit craftsperson in their places of work and provide them on the spot assistance in solving
RD&TDC | DC(H)

their design and production related problems.


Provide training to craftsmen at the premises of the Design Centres in different aspects of
designs and crafts production.
Provide prototypes on loan basis , blue prints , photographs and working drawings etc. of
designs for test marketing and commercial production.
Maintain contact with marketing agencies and encourage them to undertake commercial
production of new market tested products.
ASIT KUMAR RAHA | EMPANELED DESIGNER

Office of the Development Commissioner (Handicrafts), Regional Design & Technical


Development Centre, Kolkata organized Departmental Design & Technical
Development Workshop on “Wood craft” at Shantinagar, Ranchi, Jharkhand
INAUGURAL CEREMONY OF THE PROGRAMME
5
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Inaugural ceremony was started by Office of the Development Commissioner (Handicrafts),


Regional Design & Technical Development Centre, Kolkata along with 30 artisans regarding
Departmental Design & Technical Development Workshop on “Wood craft” at
Shantinagar, Ranchi, Jharkhand dated from 15.01.2014 to 29.01.2014.The programme
was inaugurated by Mr. A.K. Giri (AD, MSME, Ranchi) and addressed artisans about the
programme and its benefits. During this occasion, Mr. Avadhesh Thakur(H.P.O, DC(H), Kolkata),
Mr. Arya Das Gupta, Mrs. Shanti Tirki and myself Asit Kumar Raha as a Designer were present
and informed artisans to participate actively and learn to produce products as per latest market
trend. Later, all artisans were given information regarding the design development work.
6
PRESS RELEASE for opening ceremony of Departmental Design & Technical
Development Workshop on “Wood craft” at Shantinagar, Ranchi, Jharkhand dated
from 15.01.2014 to 29.01.2014.
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

THRUSDAY, 16 JANUARY, PRABHAT THRUSDAY, 16 JANUARY, HINDUSTAN,


KHABAR, RANCHI RANCHI
PROGRESSIVE WORK OF THE PROGRAMME 7
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

The progressive work of the Design & Technical Development Workshop on “Wood craft” at
Shantinagar, Ranchi, Jharkhand was in its peak. All artisans were constantly working on
designing products after getting the idea and construction technique of design /sketch provided
by the designer. In between Mr. A.K. Panigrahi(AD,DC(H), Ranchi) visited the workshop and
inspected the progressive work. He had also given information about the design methodology
and its market. According to him, every artisan should start to develop products as per
understanding the needs and demands of the market. Market is very competitive; therefore
artisans must sell traditional products which belong to their community and region. This kind of
workshop is very important for local artisans to start the work with basic skills through which
they can produce their developed products in the markets and start earning money to uplift the
standard of living in the society.
ASIT KUMAR RAHA | EMPANELED DESIGNER RD&TDC | DC(H)
PROGRESSIVE WORK OF THE PROGRAMME
8
ASIT KUMAR RAHA | EMPANELED DESIGNER RD&TDC | DC(H)
PROGRESSIVE WORK OF THE PROGRAMME
9
CONCLUDING CEREMONY OF THE PROGRAMME
10
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

On 29.01.2014, Design & Technical Development Workshop on “Wood craft” at Shantinagar,


Ranchi, Jharkhand was concluded by Mr. Sushil Kr. Gupta (AD, MSME, Ranchi), Mr. Avadhesh
Thakur(H.P.O, DC(H), Kolkata), Mr. Bhuvan Bhaskar(H.P.O, DC(H), Deogarh), Mr. Arya Das
Gupta, Mrs. Shanti Tirki and myself Asit Kumar Raha, Empaneled Designer. During this
concluding ceremony, we expressed our thanks to everyone who given their valuable time to
uplift the livelihood of the society after providing the opportunity to learn to develop handicraft
products which can be ultimately sell in the markets and earn healthy to improve the living
standard. All artisans were motivated and given participation certificates along with
remuneration. We had given thanks to all other people who have contributed their knowledge
and experience and input lots of effort to make this project successful.
11
PRESS RELEASE for concluding ceremony of Departmental Design & Technical
Development Workshop on “Wood craft” at Shantinagar, Ranchi, Jharkhand dated
from 15.01.2014 to 29.01.2014.

THURSDAY, 30 JANUARY, PRABHAT


KHABAR, RANCHI
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

THURSDAY, 30 JANUARY,
HINDUSTAN, RANCHI

THURSDAY, 30 JANUARY, DAINIK JAGRAN, RANCHI


History: JHARKHAND 12
An, abundance of fossil remains and prehistoric artifacts in some places of Jharkhand point
to the possibility that the transformation of homo erectus to homo sap/ens took place in the
Chotanagpur region. Stone axes and other tools of early civilizations date back to over 3000
years. In the 6th or 7th century BC - the era of the epic Mahabharata-the "Kikat" Pradesh
mentioned in the Rig Veda,was located somewhere in the
Parasnath Hills in Giridih district, Jharkhand.
This enormous wealth of past times, civilized existence,
human societies and their cultural patterns, survive in
caves, monuments, rock-art in shelters (petrographs)-and it
is open for the world to explore.
Jharkhand : Repository of one of India's Richest
Ethnic Cultures
The cultural mosaic of Jharkhand was dreamt about, shaped
and polished by generations of communities, which have
inhabited this land since time immemorial.
From the legendary Asurs and Santhals, to the Banjara,
Bihor, Chero, Gond, Ho, Khond, Lohra, Mai Pahariya,
Munda, Oraon, Kol or Kawar-over thirty-two tribal groups
(28 % of the total population of the state), have left their impression on the culture of the
RD&TDC | DC(H)

region. And with them, were the cross-cultural influences of local non-tribal communities
and successive waves of Buddhism and Jainism, Mughal rule and the reign of the Hindu
emperors of Bengal.
JHARKHAND:Brief Profile of the State
Jharkhand has been carved out from
the state of Bihar. It came into being
on 15 November 2000 as the 28th
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State of India. The state has an area


of 79,714 sq. km. and comes under
Agro-Climatic Zone VII (Eastern
Plateau and Hill Region). There are 24
districts, 211 blocks and 32620
villages in the state. The state has a
high proportion of tribal
population.The State has total
population of 32 million and
population density of 414 per sq. km.
(against national average of 312)2.
Ranchi, Jamshedpur and Dhanbad are
three large cities with over a million of
population.
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Ranchi: Detail file

Latitude 23.35° N
Longitude 85.23° E

Geographical Area(in sq.km) 5231(approx.)


Height From Sea Level(in feet) 2140 ft
Temperature(in centigrade)
Winter(Mn 5.3 Mx 20.9) and Summer(Mn 20.6 Mx 41.2)
Rainfall(in mm) 1530 Annual
Climate Summer, Winter and Rainy Seasons
Main Tribes Oraon, Munda
Main minerals
Lime Stone, Coal, asbestos and ornamental stones etc.
Main crop
Rice, Millets, Pulses and oil seeds.
Languages spoken
RD&TDC | DC(H)

Hindi, Nagpuri,Oraon,Mundari and Kurmali


Important Rivers
Subarnarekha, South Koel and Sankh
Nearest Railway Station Ranchi
Nearest Airport Ranchi
National Highway passing through Dist. NH-
33,NH-75 and NH-23
Population density 557
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14
RANCHI :CAPITAL OF THE JHARKHAND
The name Ranchi is derived from the previous name of the Oraon village at the same site, Archi.
"Archi" derives from the Oraon word for bamboo grove or stave. According to legend, after an
altercation with a spirit, a farmer beat the spirit with his bamboo stave. The spirit shouted archi,
archi, archi and vanished. Archi became Rachi, which became Ranchi.[4] One of the historically
significant neighborhoods of Rachi is Doranda ('duran' '????' means song and 'daah' '?? ?' means
water in the Mundari language). Doranda lies between the Hinoo (Bhusur) & Harmoo Rivers,
where the civil station, treasury and church established by the British Raj were destroyed by
rebel forces during the Sepoy Mutiny.The present Purani (old) Ranchi marks the site of the old
village of Archi.

CLIMATE
Although Ranchi has a humid subtropical climate, its location and the forests surrounding it
combine to produce the unusually pleasant climate for which it's known. Its climate is the
primary reason why Ranchi was once the summer capital of the undivided State of Bihar and was
designated a preferable "hill station". Summer temperatures range from 20 °C to 42 degrees,
winter temperatures from 0 °C to 25 degrees. December and January are the coolest months,
with temperatures dipping to the freezing point in some areas. The annual rainfall is about 1430
mm (56.34 inches). From June to September the rainfall is about 1,100 mm. The Köppen
Climate Classification subtype for this climate is "Cfa"(Humid Subtropical Climate).
RD&TDC | DC(H)

GEOGRAPHY
Ranchi lies at 23°21'N 85°20'E.Its municipal area is 175.12 square kilometres, and its average
elevation is 651 m above sea level. Ranchi is located in the southern part of the Chota Nagpur
plateau, which is the eastern section of the Deccan plateau. Ranchi is known as the "City of
Waterfalls" because of its numerous waterfalls, the most well known of which are Dassam Falls,
Hundru Falls, Jonha Falls, Hirni Falls and Panchghagh Falls. The Subarnarekha river and its
tributaries constitute the local river system. The channels Kanke, Rukka and Hatia have been
ASIT KUMAR RAHA | EMPANELED DESIGNER

dammed to create reservoirs that supply water to the majority of the population. Ranchi has a
hilly topography and its dense tropical forests a combination that produces a relatively
moderate climate compared to the rest of the state.

DEMOGRAPHICS
As per latest 2011 India census,Ranchi city has a population of 1,073,440, making it the 37th
largest urban city in India and third largest city in Jharkhand after Jamshedpur and Dhanbad.
Males constitute 51.3% of the population and females 48.7%.Ranchi is the second most
populous district of Jharkhand after dhanbad. Ranchi city has an average literacy rate of
87.68% (census 2011), higher than the national average of 74.04%: male literacy is 92.48%,
and female literacy is 82.48%. Owing to the rising employment opportunities and opening of
numerous regional and state level offices, banks, and FMCG companies, the city witnessed a
rapid influx of employment seeking migrants. As per a study done by ASSOCHAM in late 2010,
Ranchi was the highest employment generating Tier-III city in India with a share of 16.8%,
followed by Mangalore and Mysore.
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WOOD CRAFT IN JHARKHAND
Once a dense forest area, Jharkhand with the
abundance of wood, resulted in the use this for
creating variety of wood articles for household
requirements. The artisans of the region were
involved in beautifully designing different articles of
household use. These include door panels, boxes
and windows besides wooden spoons etc. These
carved and designed articles are beautiful and has
good market both in India and abroad.

The wood crafts of Jharkhand form one of the most


significant art forms in the state. Earlier, the state of
Jharkhand had plenty of forest land, which gave a
massive supply of wood. This led to the large scale
use of wood in making a variety of articles of daily
use.
A great variety of wood crafts in Jharkhand are made
by the people of Jharkhand, which exhibit a blend of
beauty and utility. the items are mostly of daily use,
but the beautiful designs that they showcase make
RD&TDC | DC(H)

them pieces of art. The different shapes and sizes of


Jharkhand wood crafts that they produce include
things as mundane as boxes and the panels of doors.

The boxes as well as the panels exhibit wonderful


patterns carved out of hard wooden surface.
Windows made of wood are also included in the list of
ASIT KUMAR RAHA | EMPANELED DESIGNER

items that the tribal groups of the state of


Jharkhhand produce. The people of jharkhand state
are invilved in different types of wood crafts of
Jharkhand. These carvings require a great deal of
skill. The wooden articles are quite in demand within
as well as outside the country of India.

However, the recognition that the people of


Jharkhand get for the labor they put in producing
wood crafts at Jharkhand is not sufficient. This is due
to the lack of market strategies of the tribal people.
The wooden article that are produce by the tribal
population of the state need to be promoted for the
economic and social improvement of this
impoverished lot.
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SWOT Analysis

STRENGTH

- Large Number of daily wage workers are having good skills due to involvement
in similar kind of activities in wood products development.

- Previous skill development programme organized by department enabled good


skills among many artisans.

- Taste of local Wood craft

- Introduced to various crafts making technique

WEAKNESS

- Lack of knowledge of latest technique used in Wood craft.

- Lacking in material availability in the region apart from raw material

- Traditional Product Diversification


RD&TDC | DC(H)

- Lack of Proper training in Wood craft

- Lack of Education & Exposure

OPPORTUNITY

- Demand of Product in Local and nearby market area


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- Opportunity of establishing self enterprises in minimum available recourses & infrastructure

- Proper Connectivity to potential market

THREAT

- Less exposure and lack of marketing will diminish the interest of artisans and restricted to make
only self consumable Product

- Average Skill level & Sticking to traditional Method

- Low Profit Margin

- Limited supply of Material & seasonal demand of Product


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SESSION
The workshop was designed with a focus on maximizing discussion amongst the artisan's
related to current trends, market influence with an individual and group work keeping Product
feasibility in mind. During the workshop various problem arises related quality, sales,
Marketing, Product feasibility & Design related issue. It was very interactive and stepwise
product assessment with maximum Design & Technological Intervention module.

THE FINDINGS: the skill level of the artisans


Ranchi is a capital of Jharkhand.The Wood Craft workshop was
supposed to happen in Shantinagar, Ranchi which is
around 10 km from the Railway station. Ranchi has very
near distance from kolkata which generally takes
approx. 7 hrs travailling time by bus or train.
After visiting the place my first finding was not so impressive in
respect of workshop venue and thought for possible areas. But
when met with the lively group of artisans with a mix of almost
all age groups then I felt confident to start the project with
positive attitude. These people have been practicing wood
craft since quite some time now. Mostly the artisans are from
the deprived strata of the society. This craft is a way of finding
new earning opportunities for themselves and their family.
RD&TDC | DC(H)

These artisans they buy the raw materials from the local
market itself.
The artisans make products for their own consumption and
that can be either sold in the local market. Most of the artisans
are daily wage workers and only work on the craft after winding
up their daily needs.
The whole idea of this workshop was to tap this local talent and
ASIT KUMAR RAHA | EMPANELED DESIGNER

come up with ways so that it can be further used for the benefit
of the local community. My first step was to evaluate the skill
level of the artisans and as according to their skill levels come
up with product ideas which are best suited for the market. The
various findings regarding their skill levels are
The skill level of the artisans was about average. They were not
used to do various intricate techniques which have become so
much a part and parcel of Wood craft worldwide. They were not
equipped with minute craft techniques.
Based on the skill level of the artisans I propose to do a product
diversification into other lifestyle accessories such as
coasters, candle stands, table lamp, tray, wall clocks and show piece products etc. These
products can be derived using the same techniques that these artisans have, with the main
focus being on finishing techniques, which these artisans lack. As Ranchi has a proximity to
Kolkata, these products can be easily sold there and the artisans can make a good living out of it.
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ARTISANS PROFILE AND SELECTION
The workshop brought together about 30 artisans from nearby location of Shantinagar, Ranchi
associated with SHGs, artisans associated with this craft & craftsmen having inclination toward
the wood craft.
Different Artisans who were involved in Wood craft and required further training, had been given
preference in the workshop. Also, the few others artisans having inclination toward the craft
included in the workshop.

DETAIL OF THE ARTISANS

Sl. Name of the Father’s/Husband’s Postal Add with Age Caste Sex I.Card No. Photograph Sign.
No Craftman Name Tel. No.(If any) (If any)

1. ANUPAMA MINJ RANE MINJ KATATOLI, 17 ST F A/F


GARATOLI RANCHI
JHARKHAND,

2. SHANTI TIRKEY MAHESH SINGH GARATOLI RANCHI 45 ST F JHRAN000043


JHARKHAND,
RD&TDC | DC(H)

3. RENU TIRKEY GEORGE TIRKEY GARATOLI RANCHI 23 ST F A/F


JHARKHAND,

4. SITA TIRKEY ANIL TIRKEY GARATOLI RANCHI 20 ST F A/F


JHARKHAND,
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5. ANIL TIRKEY GEORGE TIRKEY GARATOLI RANCHI 30 ST M A/F


JHARKHAND,

6. ANITA BAXLA GEORGE BAXLA 40 ST F A/F


GARATOLI RANCHI
JHARKHAND,

7. MAHESHWAR LATE GARATOLI RANCHI 55 ST M A/F


PRASAD HARINANDAN JHARKHAND,
SINGH SINGH
19
Sl. Name of the Father’s/Husband’s Postal Add with Age Caste Sex I.Card No. Photograph Sign.
No Craftman Name Tel. No.(If any) (If any)

8. JITENDRA DEONATH BHAGAT GARATOLI RANCHI 28 ST M A/F


BHAGAT JHARKHAND,

9. SUNITA DEVI AVADESH GOPE GARATOLI RANCHI 28 GEN F A/F


JHARKHAND,

10. SUNITA KUMARI UTTAM KUMAR GARATOLI RANCHI 28 GEN F A/F


JHARKHAND,

11. KAVITA DEVI ARJUN THAKUR GARATOLI RANCHI 28 GEN F A/F


JHARKHAND,

12. RAGINI KUMARI RAMESH RAM GARATOLI RANCHI 18 SC F A/F


JHARKHAND,
RD&TDC | DC(H)

13. JIWANTI BARA BIJAY BARA GARATOLI RANCHI 23 ST F A/F


JHARKHAND,

14. KHUSBOO DIPAK LAKRA 20 ST F A/F


GARATOLI RANCHI
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LAKRA
JHARKHAND,

15. IGNASIYA BARNABAS LAKRA GARATOLI RANCHI 18 ST F A/F


LAKRA JHARKHAND,

16. LILY KUJUR ASHOK KUJUR 30 ST F A/F


GARATOLI RANCHI
JHARKHAND,

17. SUNITA DEVI RAM KUMAR GARATOLI RANCHI 32 GEN F AF


JHARKHAND,
20
Sl. Name of the Father’s/Husband’s Postal Add with Age Caste Sex I.Card No. Photograph Sign.
No Craftman Name Tel. No.(If any) (If any)

18. SHOBHA DEVI PRAMOD GARATOLI RANCHI 30 GEN F A/F


VISHWAKARMA JHARKHAND,

19. SARITA AIND ANAND KUMAR GARATOLI RANCHI 24 ST F A/F


AIND JHARKHAND,

20. KUNTI DEVI BINOD GARATOLI RANCHI 40 GEN F A/F


VISHWAKARMA JHARKHAND,

21. SONI LAKRA BIMAL LAKRA GARATOLI RANCHI 23 ST F A/F


JHARKHAND,

22. ARTI KUJUR SURAT KUJUR GARATOLI RANCHI 26 ST F A/F


JHARKHAND,
RD&TDC | DC(H)

23. GEETA KUMARI BIJAN THAKUR GARATOLI RANCHI 20 GEN F A/F


JHARKHAND,

24. ANU KERKETTA LATE MOURICE 18 ST F A/F


GARATOLI RANCHI
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KERKETTA
JHARKHAND,

25. SARITA KUMARI RAMESH RAM GARATOLI RANCHI 22 SC F A/F


JHARKHAND,

26. SANGEETA BAK SANJAY BAK 25 ST F A/F


GARATOLI RANCHI
JHARKHAND,

27. SANJUKTA DEVI CHOTTULAL KUMAR GARATOLI RANCHI 25 GEN F A/F


SHARMA JHARKHAND,
21
Sl. Name of the Father’s/Husband’s Postal Add with Age Caste Sex I.Card No. Photograph Sign.
No Craftman Name Tel. No.(If any) (If any)

28. SUMAN GURIA NIRMAL SAW GARATOLI RANCHI 30 GEN F A/F


JHARKHAND,

29. PARBATI DEVI SANJEET RAM GARATOLI RANCHI 23 SC F A/F


JHARKHAND,

30. MUNNI DEVI BISHNU PRASAD GARATOLI RANCHI 29 GEN F A/F


SAHU JHARKHAND,
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER
22
RAW MATERIALS

Availability of Gambhar wood Cut pieces of Gambhar wood iron Nails


RD&TDC | DC(H)

Fevicol SH Adhesive Flex Kwik Instant Adhesive Berger Wood Keeper


ASIT KUMAR RAHA | EMPANELED DESIGNER

Screw Mirror & glasses Ply wood


23
TOOLS/EQUIPMENTS USED
RD&TDC | DC(H)

Tools (Top): Right angled scale (L-square), Big Hexa blade & Sand Paper; (from left to
right): Manual planner(Randha),Big file, Nail, Paint brush, Glass marker, Scissor, Small hexa
blade, Small file, Aari patti, Batali, Curved batali, Drilling bit, Traditional drilling machine,
(Bottom): Measuring tape & Hammer.
ASIT KUMAR RAHA | EMPANELED DESIGNER

Traditional modern Electric


wood electric drilling
cutting wood machine
machine cutting
machine

Electric Electric Electric


wood wood manual
plainner round wood
(Randha) machine cutting
machine machine
24
PRODUCTION PROCESS

1. RAW MATERIAL SIZING


Gambhar wood is selected and prepared as per size used in
the products. The outer portion of the raw woods is removed
to get inner pale white portion of the trunk which is usually
soft and light by nature. Further, the extracted wood is cut
according to the sizes which are required for the product
development.

2. PLAINING OF WOOD SURFACE (RANDHA)


Wood is further, kept on plainer (Randha Machine) to get
plain and regular surface. It makes the surface of Gambhar
wood soft and smooth which ultimately used to develop
products. With the help of the Randha machine, thickness of
the wood is also decided as per the product design.

3. MEASUREMENTS
RD&TDC | DC(H)

Measurement is taken as per the size required for the design


on wood. Right angled scale and measuring tape is required
for true measurements.

4. TRACING OF SKETCH ON WOOD


Drawn sketch is traced out on wood after selecting the
ASIT KUMAR RAHA | EMPANELED DESIGNER

proper size of the wood as per the design. Tracing is done


using tracing paper and Yellow carbon sheet which provides
the impression on wood.

5. CUTTING THROUGH MACHINE


Wood with design impression is placed in cutting machine in which wood is cut and extract the
design. In this process, traditional cutting machine or electronic cutting machine is used to cut
with fine edge.

6. EDGE FINISHING
The sharp edge of the cut component is further smoothen using bigger cutting file or smaller
cutting file required as per the size of the component. In this process, proper roundness of the
edge is required which provides the finished look.
25
7. CARVING
Carving is done to get the surface texture and aesthetic appearance of the components which is
ultimately used in product assembling. In this process, small cutting patti is taken to do carving
on wood.

8. SANDING
Sanding process is done to get fine quality surface which also provides fine look of the
component. To get fine surface, different types of sand paper of no. 60, 80, 120. Sand paper
(no. 60 & 80) is used to smoothen the hard surface and sand paper no. 120 is often used to get
finished surface.

9. ASSEMBLING
All components are finally assembled to get the proper form of the product. In this process, nail,
screw, adhesive and other suitable materials are required to get final look of the product.

10. TOUCHWOOD FINISHING


In this process, touch wood paint is applied on developed products which finally provide the
finished appearance of the product. Touch wood finish is important for every wood products
RD&TDC | DC(H)

which helps to protect them from damage through external agents.


ASIT KUMAR RAHA | EMPANELED DESIGNER

1. 2. 3. 4. 5.

6. 7. 8. 9. 10.
26
DESIGN METHODOLOGY

APPROACH OF THE ENTIRE WORKSHOP


The entire workshop focused on the aspect of making these artisans aware of the existing
design and trends of various markets. Shantinagar in Ranchi (Jharkhand) being a remote
town not has much access to global trends which the markets in the metros have. The idea
was not just to come out with new designs but to educate them about different market and
changes in trends due to different location and socio-economic condition, as well as the
Socio and demographic segmentation. Many materials have been explored to come up with
unique and attractive product combining different color, size & shapes. This approach will
enable the artisans to grow further by incorporate Design, Technology to innovate or
create unique product which can be marketed at right place with required quality and in
given time.

CONCEPT & DESIGN/SKETCH


The design concepts were drawn keeping in mind the local market as well as season wise
.Also some of the design had been explored for global market keeping in mind the most of
the wood products supplied by India to Global market. The designs were kept simple and
elegant with use of minimalistic & simplified form, so as to give it a contemporary feel.
According to Research and development process for designing on wood products, different
RD&TDC | DC(H)

theme were taken i.e., Marine life (Fish ), chess board and tribal art to get suitable ideas &
concepts to develop various traditional and contemporary products which ultimately help
to provide new designs to the market.
ASIT KUMAR RAHA | EMPANELED DESIGNER
27
DESIGN/SKETCH & FINAL PROTOTYPE/PRODUCTS

1. 2. 3. 4. 5. 6. 7.

8. 9. 10. 11. 12. 13. 14.

15. 16. 17. 18. 19. 20. 21.


RD&TDC | DC(H)

22. 22. 24. 25. 26. 27. 28.

1. Circular Wall Clock 19. Budhaa Idol


2. Window Wall Clock 20. Artistic Fish Show Piece
3.Vintage Hand Mirror 21. Camel Show Piece
4. Holding Tray 22. Birsa Munda Idol
ASIT KUMAR RAHA | EMPANELED DESIGNER

5. Deco Wall Mirror 23. Tribal Lady Farmer Show Piece


6. Deco Camel Table Clock 24. Tribal Lady Show Piece
7. Deco Horses Candle Stand 25. Mermaid Show Piece
8. Loving Fishes Key Holder 26. Hanging Ganesh Piece
9. Loving Birds Key Holder 27. Deco Fish Hanging Piece
10. Ganesh Idol Piece 28. Deco Fish Table Lamp
11. Deco Photo Frame
12. Deco Dual Photo Frame
13. Wall Clock & Frame Set
14. Coffee Coaster
15. Deco Fish Coaster
16. Deco Coaster
17. Deco Fish Wall Clock
18. Deco Fish Candle Stand
28
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Circular Wall Clock

Product code: AKR/RDTDC/2014/01 | Product Category: Decorative Products | Dimension:


7.75”(D)X1”
29
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Circular Wall Clock

Product code: AKR/RDTDC/2014/01 | Product Category: Decorative Products | Dimension:


7.75”(D)X1” | Cost: Rs.690 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
clock machine, nail hook and screw

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
30
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Window Wall Clock

Product code: AKR/RDTDC/2014/02 | Product Category: Decorative Products | Dimension:


7.5”X8”X0.5”
31
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Window Wall Clock

Product code: AKR/RDTDC/2014/02 | Product Category: Decorative Products | Dimension:


7.5”X8”X0.5” | Cost: Rs.590 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood ,
clock machine, nail hook and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
32
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Vintage Hand Mirror

Product code: AKR/RDTDC/2014/03 | Product Category: Decorative Products | Dimension:


10”X7.5”X0.5”
33
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Vintage Hand Mirror

Product code: AKR/RDTDC/2014/03 | Product Category: Decorative Products | Dimension:


10”X7.5”X0.5” | Cost: Rs.565 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
ply board and glass.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
34
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Holding Tray

Product code: AKR/RDTDC/2014/04 | Product Category: Decorative Products | Dimension:


11.25”X8”X2.5”
35
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Holding Tray

Product code: AKR/RDTDC/2014/04 | Product Category: Decorative Products | Dimension:


11.25”X8”X2.5” | Cost: Rs.680 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
36
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Wall Mirror

Product code: AKR/RDTDC/2014/05 | Product Category: Decorative Products | Dimension:


13.52”(D)X0.5”
37
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Wall Mirror

Product code: AKR/RDTDC/2014/05 | Product Category: Decorative Products | Dimension:


13.52”(D)X0.5” | Cost: Rs.945 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
glass and nail hook.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
38
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Camel Table Clock

Product code: AKR/RDTDC/2014/06 | Product Category: Decorative Products | Dimension:


7.5”X11.25”X0.5”
39
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Camel Table Clock

Product code: AKR/RDTDC/2014/06 | Product Category: Decorative Products | Dimension:


7.5”X11.25”X0.5” | Cost: Rs.845 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and clock machine.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
40
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Horses Candle Stand

Product code: AKR/RDTDC/2014/07 | Product Category: Decorative Utility Products | Dimension:


5”X6”X0.5”
41
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Horses Candle Stand

Product code: AKR/RDTDC/2014/07 | Product Category: Decorative Utility Products | Dimension:


5”X6”X0.5” | Cost: Rs.625 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
42
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Loving Fishes Key Holder

Product code: AKR/RDTDC/2014/08 |Product Category: Decorative Utility Products | Dimension:


6.5”X11.5”X1”
43
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Loving Fishes Key Holder

Product code: AKR/RDTDC/2014/08 |Product Category: Decorative Utility Products | Dimension:


6.5”X11.5”X1” | Cost: Rs.675 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
key hanging hook and nail hook.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
44
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Loving Birds Key Holder

Product code: AKR/RDTDC/2014/09 | Product Category: Decorative Utility Products | Dimension:


3”X7”X0.5”
45
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Loving Birds Key Holder

Product code: AKR/RDTDC/2014/09 | Product Category: Decorative Utility Products | Dimension:


3”X7”X0.5” | Cost: Rs.375| Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
key hanging hook and nail hook.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
46
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Ganesh Idol Piece

Product code: AKR/RDTDC/2014/10 | Product Category: Decorative Products | Dimension:


8.25”X7.25”X0.5”
47
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Ganesh Idol Piece

Product code: AKR/RDTDC/2014/10 | Product Category: Decorative Products | Dimension:


8.25”X7.25”X0.5” | Cost: Rs.585 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and Idol.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
48
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Photo Frame

Product code: AKR/RDTDC/2014/11 | Product Category: Decorative Products | Dimension:


8.5”X7”X0.5”
49
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Photo Frame

Product code: AKR/RDTDC/2014/11 | Product Category: Decorative Products | Dimension:


8.5”X7”X0.5” | Cost: Rs.685 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
ply board, glass, stand clip and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
50
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Dual Photo Frame

Product code: AKR/RDTDC/2014/12 | Product Category: Decorative Products | Dimension:


6.5”X13.25”X0.5”
51
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Dual Photo Frame

Product code: AKR/RDTDC/2014/12 | Product Category: Decorative Products | Dimension:


6.5”X13.25”X0.5”| Cost: Rs.795 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
ply board, glasses, clip and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
52
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Wall Clock & Frame Set

Product code: AKR/RDTDC/2014/13 |Product Category: Decorative Products | Dimension:


14.75”(D)X0.5”
53
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Wall Clock & Frame Set

Product code: AKR/RDTDC/2014/13 |Product Category: Decorative Products | Dimension:


14.75”(D)X0.5” | Cost: Rs.995 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
clock machine, nail hook and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
54
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Coffee Coaster

Product code: AKR/RDTDC/2014/14 | Product Category: Decorative Utility Products | Dimension:


4.75”X4.75”X0.5”
55
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Coffee Coaster

Product code: AKR/RDTDC/2014/14 | Product Category: Decorative Utility Products | Dimension:


4.75”X4.75”X0.5” | Cost: Rs.480 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
56
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Fish Coaster

Product code: AKR/RDTDC/2014/15 | Product Category: Decorative Utility Products | Dimension:


4.5”X4.5”X0.5”
57
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Fish Coaster

Product code: AKR/RDTDC/2014/15 | Product Category: Decorative Utility Products | Dimension:


4.5”X4.5”X0.5” | Cost: Rs.580 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
58
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Coaster

Product code: AKR/RDTDC/2014/16 | Product Category: Decorative Utility Products | Dimension:


4.25”X4.25”X0.5”
59
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Coaster

Product code: AKR/RDTDC/2014/16 | Product Category: Decorative Utility Products | Dimension:


4.25”X4.25”X0.5” | Cost: Rs.535 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
60
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Fish Wall Clock

Product code: AKR/RDTDC/2014/17 | Product Category: Decorative Products | Dimension:


7.75”X14.5”X0.5”
61
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Fish Wall Clock

Product code: AKR/RDTDC/2014/17 | Product Category: Decorative Products | Dimension:


7.75”X14.5”X0.5” | Cost: Rs.655 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
clock machine and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
62
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Fish Candle Stand

Product code: AKR/RDTDC/2014/18 | Product Category: Decorative Utility Products | Dimension:


10.75”X7”X0.5”
63
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Fish Candle Stand

Product code: AKR/RDTDC/2014/18 | Product Category: Decorative Utility Products | Dimension:


10.75”X7”X0.5” | Cost: Rs.680 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception | materials & Equipments: Gambhar wood and
adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
64
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Budhaa Idol

Product code: AKR/RDTDC/2014/19 | Product Category: Decorative Products | Dimension:


9.75”X7.75”X0.5”
65
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Budhaa Idol

Product code: AKR/RDTDC/2014/19 | Product Category: Decorative Products | Dimension:


9.75”X7.75”X0.5” | Cost: Rs.685 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
66
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Artistic Fish Show Piece

Product code: AKR/RDTDC/2014/20 | Product Category: Decorative Products | Dimension:


11.75”X6.25”X0.5”
67
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Artistic Fish Show Piece

Product code: AKR/RDTDC/2014/20 | Product Category: Decorative Products | Dimension:


11.75”X6.25”X0.5” | Cost: Rs.550 | Targeted Customer Group: Upper/Upper middle class family, (Tourist
+ Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
68
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Camel Show Piece

Product code: AKR/RDTDC/2014/21 | Product Category: Decorative Products | Dimension:


7”X4.35”X0.5”
69
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Camel Show Piece

Product code: AKR/RDTDC/2014/21 | Product Category: Decorative Products | Dimension:


7”X4.35”X0.5” | Cost: Rs.385 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
70
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Birsa Munda Idol

Product code: AKR/RDTDC/2014/22 | Product Category: Decorative Products | Dimension:


9.45”X5.5”X0.5”
71
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Birsa Munda Idol


Product code: AKR/RDTDC/2014/22 | Product Category: Decorative Products | Dimension:
9.45”X5.5”X0.5” | Cost: Rs.375 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
72
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Tribal Lady Farmer Show Piece

Product code: AKR/RDTDC/2014/23 | Product Category: Decorative Products | Dimension:


9.25”X4.5”X0.5”
73
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Tribal Lady Farmer Show Piece

Product code: AKR/RDTDC/2014/23 | Product Category: Decorative Products | Dimension:


9.25”X4.5”X0.5” | Cost: Rs.440 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
74
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Tribal Lady Show Piece

Product code: AKR/RDTDC/2014/24 | Product Category: Decorative Products | Dimension:


6.25”X4.5”X0.5”
75
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Tribal Lady Show Piece

Product code: AKR/RDTDC/2014/24 | Product Category: Decorative Products | Dimension:


6.25”X4.5”X0.5” | Cost: Rs.450 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood
and adhesive.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
76
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Mermaid Show Piece

Product code: AKR/RDTDC/2014/25 | Product Category: Decorative Products | Dimension:


9.5”X4.5”X0.5”
77
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Mermaid Show Piece

Product code: AKR/RDTDC/2014/25 | Product Category: Decorative Products | Dimension:


9.5”X4.5”X0.5” | Cost: Rs.580| Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood &
adhesive

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
78
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Hanging Ganesh Piece

Product code: AKR/RDTDC/2014/26 | Product Category: Decorative Products | Dimension:


6.25”X8.75”X0.75”
79
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Hanging Ganesh Piece

Product code: AKR/RDTDC/2014/26 | Product Category: Decorative Products | Dimension:


6.25”X8.75”X0.75” | Cost: Rs.550 | Targeted Customer Group: Upper/Upper middle class family, (Tourist
+ Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar
wood, thread, bell, nail hook & screw

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
80
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Fish Hanging Piece

Product code: AKR/RDTDC/2014/27 | Product Category: Decorative Products | Dimension:


16”X4.5”X0.5”
81
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Fish Hanging Piece

Product code: AKR/RDTDC/2014/27 | Product Category: Decorative Products | Dimension:


16”X4.5”X0.5” | Cost: Rs.880 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
beads & thread

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
82
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Sketch & Specification: Deco Fish Table Lamp

Product code: AKR/RDTDC/2014/28 | Product Category: Home Decorative Products | Dimension:


17”X12”(D)
83
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

Product Specification: Deco Fish Table Lamp

Product code: AKR/RDTDC/2014/28 | Product Category: Home Decorative Products | Dimension:


17”X12”(D) | Cost: Rs.1375 | Targeted Customer Group: Upper/Upper middle class family, (Tourist +
Domestic), Commercial reception, hotel reception, office area | materials & Equipments: Gambhar wood,
Bulb & holder set and screw.

The target market of this product is export market and the high-end consumers in India. The difference in
the cost price and selling price of the object is due to its positioning in the market and the perceive value of
the design. But when doing for the export market the mark-up can be kept up to 25%. The overheads
include an average distribution of cost of transportation of the product for FOB Delhi.
84
FINAL PRODUCT LIST

S.N PROTOTYPE NAME PROTOTYPE CODE SIZE(INCHES) COST (Rs.)

1. CIRCULAR WALL CLOCK AKR/RDTDC/2014/01 7.75(D)X1 690.00

2. WINDOW WALL CLOCK AKR/RDTDC/2014/02 7.5X8X0.5 590.00

3. VINTAGE HAND MIRROR AKR/RDTDC/2014/03 10X7.5X0.5 565.00

4. HOLDING TRAY AKR/RDTDC/2014/04 11.25X8X2.5 680.00

5. DECO WALL MIRROR AKR/RDTDC/2014/05 13.52(D)X0.5 945.00


DECO CAMEL TABLE
6. AKR/RDTDC/2014/06 7.5X11.25X0.5 845.00
CLOCK
DECO HORSES CANDLE
7. AKR/RDTDC/2014/07 5X6X0.5 625.00
STAND
LOVING FISHES KEY
8. AKR/RDTDC/2014/08 6.5X11.5X1 675.00
HOLDER
LOVING BIRDS KEY
9. AKR/RDTDC/2014/09 3X7X0.5 375.00
HOLDER
10. GANESH IDOL PIECE AKR/RDTDC/2014/10 8.25X7.25X0.5 585.00

11. DECO PHOTO FRAME AKR/RDTDC/2014/11 8.5X7X0.5 685.00


DECO DUAL PHOTO
12. AKR/RDTDC/2014/12 6.5X13.25X0.5 795.00
FRAME
WALL CLOCK & FRAME
RD&TDC | DC(H)

13. AKR/RDTDC/2014/13 14.75(D)X0.5 995.00


SET
14. COFFEE COASTER AKR/RDTDC/2014/14 4.75X4.75X0.5 480.00

15. DECO FISH COASTER AKR/RDTDC/2014/15 4.5X4.5X0.5 580.00

16. DECO COASTER AKR/RDTDC/2014/16 4.25X4.25X0.5 535.00


DECO FISH WALL
17. AKR/RDTDC/2014/17 7.75X14.5X0.5 655.00
CLOCK
DECO FISH CANDLE
18. AKR/RDTDC/2014/18 10.75X7X0.5 680.00
ASIT KUMAR RAHA | EMPANELED DESIGNER

STAND
19. BUDHAA IDOL AKR/RDTDC/2014/19 9.75X7.75X0.5 685.00
ARTISTIC FISH SHOW
20. AKR/RDTDC/2014/20 11.75X6.25X0.5 550.00
PIECE
21. CAMEL SHOW PIECE AKR/RDTDC/2014/21 7X4.35X0.5 385.00

22. BIRSA MUNDA IDOL AKR/RDTDC/2014/22 9.45X5.5X0.5 375.00


TRIBAL LADY FARMER
23. AKR/RDTDC/2014/23 9.25X4.5X0.5 440.00
SHOW PIECE
24. TRIBAL LADY SHOW AKR/RDTDC/2014/24 6.25X4.5X0.5 450.00
PIECE
25. MERMAID SHOW PIECE AKR/RDTDC/2014/25 9.5X4.5X0.5 580.00
HANGING GANESH
26. AKR/RDTDC/2014/26 6.25X8.75X0.75 550.00
PIECE
DECO FISH HANGING
27. AKR/RDTDC/2014/27 16X4.5X0.5 880.00
PIECE
28. DECO FISH TABLE LAMP AKR/RDTDC/2014/28 17X12(D) 1375.00

TOTAL COST(Rs.) 18250.00


85

CONCLUSION
Wood craft is one of the finest craft of India
which always used to produce decorative
items with its artistic methods. Artisans
who have made their livelihood through
wood craft are finding new markets to
exhibit talent after showcasing their
traditional art form.
RD&TDC | DC(H)

Many artisans are working for local


markets and earning good amount through
which they run their livelihood
successfully. To flourish the wood craft in
Jharkhand, encouragement and dedication
is necessary to uplift the craft region which
ASIT KUMAR RAHA | EMPANELED DESIGNER

ultimately helps people to find their


employment after creating their presence
worldwide.
DESIGNER’S PROFILE 86
Asit Kumar Raha
Empanelled Designer
O/o Development Commissioner (Handicrafts)
Govt. of India, Ministry of Textiles

(Registered Address): Flat-5/8, P&T colony,


Sector- V, B.S.City, Bokaro- 827006, JHKD
(Correspondence Address): C/O: Rajesh Roy
28/1, Sambhu Nath Pandit Street,
Bhowanipur, Kolkata-700025, W.B
Mobile: +91 9007195641
E-Mail: raha.asit@gmail.com

Objective
Seeking an opportunity as a designer where I can enhance my skills and intellectual abilities while working for the
Handicraft sector.
Educational Qualification
RD&TDC | DC(H)

2005 – 2009 B.Des (Leather Design)


National Institute of Fashion Technology, Kolkata

Professional Experiences
2006: “2 weeks Craft design development programme conducted by NIFT, Kolkata in Shantiniketan (Bolpur)”.
2007: “8 weeks summer internship at TATA INTERNATIONAL LTD, DEWAS, M.P.: understanding the actual methods of
production procedures and processes and industrial know how”.
ASIT KUMAR RAHA | EMPANELED DESIGNER

2008: “16 weeks graduation project at CREW BOS PRODUCT LTD, GURGAON, and HR: Leather design and development.”
2009-2010: Performed as Accessories Designer cum merchandiser in BLUE AND BLUES FASHIONS (INDIA) LTD, KOLKATA
2010-2011: Performed as Accessories Designer cum Production Coordinator in STICHWELL EXPORTS PVT LTD, KOLKATA.
2011-2012: Appointed as an Empanelled Designer by DCH (Divisional Commissioner of Handicrafts) and working for
design development workshop on artistic leather articles
2012-2013: Worked as fashion consultant and faculty in GIFT (Global Institute of Fashion Technology), Kolkata
Guided and taught latest product design development in clothing, lifestyle accessories and Handicrafts.
2013-till present: Working as an Empanelled Designer and involved in Design and Technical Development Workshop on
Katha Crafts, Batik Crafts, Jute & Natural Fiber crafts, Zari Crafts, Artistic leather crafts.
# Worked on Design & Technical Development Workshop on Jute crafts under AHVY organized by Digambarpur Angikar at
Sundarban, West Bengal
# Worked on Departmental Design & Technical Development Workshop on Wood crafts organized by RD&TDC, O/o
Development Commissioner (Handicrafts), Govt. of India, Ministry of Textile at Shantinagar, Ranchi, Jharkhand
87

SPACE FOR CD
RD&TDC | DC(H)
ASIT KUMAR RAHA | EMPANELED DESIGNER

BIBLIOGRAPHY
www.importantindia.com/6772/wood-craft-in-india
www.mapsofindia.com/ranchi/travel-to-ranchi.html
ranchi.nic.in/about.htm
www.wooden-handicrafts.com/wood-crafts.html
www.india-crafts.com/indian_states_crafts/jharkhand.htm
handicrafts.nic.in/
www.wikipedia.coml
Submitted by

Asit Kumar Raha


Empaneled Designer
O/o Development Commissioner (Handicrafts)
Govt. of India, Ministry of Textiles

Mobile: +91 9007195641


E-mail: raha.asit@gmail.com

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