Psychology Center

Attitudes:Evaluating
andRespondingtothe
SocialWorld

Presentors:
Magbagay, Jezreel Marie
Principio, Junard
Labrague, Ana
Ansuas, Kristina
Serrano, Ghabb
 Chapter Outline
1.01 - Introduction
*How attitudes develop
*expressing different attitudes to a different audience

02 - When and Why Attitudes Influence Behavior

*Theory of planned
*attitude to the behavior model
*attitude and spontaneous reaction

03 - The Fine Art of Persuasion: How attitudes are changed

*social life connected to world
*resisting pursuation attempts

04 - Cognitive Dissonance: What is it and How do we manage it?

ATTITUDES

Presenter: Junard Principio

Lets play
a game
 Question-
How do you feel to
people who are cover
in tattoos ?
https://www.youtube.com/watch?
v=_szq4SBIqJQ
 POP UP QUESTION!

Give an example of people who has the ability to express

different Attitudes to different audience?
POLITICANS PEOPLE ON A JOB INTERVIEW
To gain something, people often tailor their message to match
those of their audience. Disaster can strike when the wrong
audience gets the wrong message.
When those who are attempting to gain membership in an
organization believe that other members will learn of “their
attitudes,” they derogate other fraternities or sororities as a
means of communicating to decision-makers that the
particular organization they want to be admitted to is seen as
the most desirable.
When and Why
do Attitudes
influence
Behavior?
FIRST THEORY
Planned Behavior
Implications + Intentions → Attitudes
→ subjective norms
→perceived behavior Control
Second THEORY
Attitude to Behavior Model
- An event triggers an attitude

Event → Attitude + Knowledge = Behavior

Example: Tommy hates cigarettes and being around smokers because

his family has a tuberculosis & and cancer history thats why he doesnt
smoke and stay away to people who smoke.
 Strengths of Attitude

Attitudes are evaluation

we commonly expressed
thoughts like:

“ i like swimming”
“i hate snakes”
“i love my parents
Human beings hold attitudes because
they are useful

Snake = bad ⟶ run away

Blueberries = good ⟶ eat
Attitudes and Spontaneous
behavioral reaction
 Imagine that someone cuts into your traffic lane as you are driving. This event triggers your attitude toward
people who engage in such dangerous and discourteous behavior and, at the same time, your understanding
of how people are expected to behave on expressways

Predictable reactions:
, “Who does this person
think he/she is?
“What nerve!”
perhaps your response is
more situational, “Gee, this
person must be in a big
hurry.”
 The Fine Art of Persuasion:
How Attitudes Are Changed.
Efforts to change others’ attitudes through the use of
various kinds of messages.
 Persuasion: Communicators, Message and Audiences

.Early research efforts aimed at understanding persuasion involved the study of the following
elements: some source directs some type of message to some person or group of people
(the audience)
• Communication who are credible
Those who seem to know what
they are talking about or who
are experts with respect to the
topics or issues they are
presenting are more persuasive
than those who are seen as
lacking expertise.
• Communicators who are physically
attractive
Communicators who are
physically attractive are more
persuasive than communicators
who are not attractive
 • Messages
Messages that do not appear to
be designed to change our
attitudes are often more
successful than those that
seem to be designed to achieve
this goal.
 • Messages
Messages that do not appear to
be designed to change our
attitudes are often more
successful than those that
seem to be designed to achieve
this goal.
 Social life
connected to the
world
 Humans are sociable creatures by nature! Because we are social beings, we require
community and companionship to survive.
Our entire level of happiness and mental health are significantly impacted by the quality of
our relationships.Having social connections with people improves life expectancy, reduces
stress, boosts self-worth, eases anxiety and despair, and prevents loneliness.Conversely,
there is a significant risk to one's bodily, mental, and emotional well-being when one does
not have strong social ties.
 Resisting persuasion attempts
It involves a state in which individuals seek to preserve their current
attitudes while minimizing behavioral or attitudinal changes. By using
tactics like avoidance or counterarguments, people oppose, counter, and
resist attempts at persuasion.
 Psychology Center

Thank
you very
much!
Presented by Sandra Haro
 History and evolution
01
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Origins of social psychology
02
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03
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04
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 Attitudes and persuasion
How opinions are formed and changed
Credibility of
the sender
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Appeal to
emotions
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Consistency
and repetition
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 Socialization processes
Culture and social learning

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 85%
Culture, society, and individual
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Conclusion
The challenge of living in society
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