GROWTH IDEAS
a full-blown social media campaign for Dr. Alvin
 sell a sample pack that only contains the product
that users don't want to continue using. For
example, if you have a product with two - three
weeks of the same ingredient, it is unlikely these
users will continue beyond those three weeks. In
addition, where this strategy will work best is with
products that do create a slow but steady effect as
part of their growth concept as opposed to ones that
focus on immediate results. However, we will use
topical anti-aging creams as an example since it
works for both strategies above and we've seen
success with it:
 leverage the existing network of resellers and
distributors. In addition, there are a significant
number of regional and independent dermatologists
representing the brand. This creates an extremely
strong base from which to grow the Dr. Alvin
Products portfolio by leveraging these partners as
ambassadors for Dr. Alvin Product.
 encourage existing users to refer friends who are not
using their products. Another way is to get new
users to sign up for the newsletter (which hits
people’s inboxes) and get emails occasionally with
product new releases or upcoming events featuring
Dr. Alvin Products Perfumes, Skin Care Products,
Anti-Wrinkle skincare products. By making it easy for
new users to get started, Dr. Alvin Products Beauty
Supplies also differentiates themselves from the
competition where complexity is a deterrent for
users of other services and solutions.Try Lean
Startup or Growth Hacking if you are looking for
proven tactics for viral growth on Facebook or
Google
 incentivize Chinese women consumers to share their
experiences before and after using Dr. Alvin Products
as part of the review. For example, Dr. Alvin
Whitening Soap for Women and Dr. Alvin Whitening
Facial Wash for Women are currently doing this, and
it's working great!
 promote the following technique via video or
photographs, “Apply Dr. Alvin Products to your face
by wearing it as a mask”. Users can then take a
photograph of their masked face. Then post these
photos on Instagram or Facebook with the hashtag
#loveDrAlvinMaskedSelfie
 provide an ongoing "Get my order free with
purchase" deal. It creates ongoing energy for the
entire staff, including the ones doing the selling since
now they are seeing their associates promoting
another Dr. Alvin product.
 incentivize customers using social media and create
Products. Not only do customers refer friends to the
brand, but they can also be prompted to take and
post selfies and share them on social media with
their friends.
 encourage traffic to generate backlinks. One method
is to encourage bloggers to visit the site and
generate content on their own sites about Dr. Alvin
Products.
 encourage people who are interested in the product
to post pictures of the results on social media.
Before posting, you can require they mention your
brand's name in their Facebook post or tweet.
 create an emotional commitment to the product. By
shipping it to an individual, you can create a
memorable event that will increase the value of the
product. This creates a viral loop because not only
does it create positive brand awareness, but it also
creates an emotional response to the product.
 create an affiliate program where attention-seekers
are rewarded.
 create a "Secret Society" of Dr. Alvin enthusiasts.
 have a time limit on the offer somehow tied into a
discussion forum. This can raise awareness of the
product and encourage people to spread the word
to have something to talk about with the product
only being available for a short time. This has been
shown to work in sites like 4chan where people [...]
 create a web site with an online game. The content
on Facebook or MySpace is also one method of viral
marketing.
 offer the first five nights away at $11.99 per night,
asking people to post their experience on social
media. If they don't like it, they can easily cancel the
reservation - but that only happens if they don't like
it.
 offer it free when users buy something else. Demand
generation campaigns by Dr. Alvin Products can be
focused on offering the whitening face masks when
users purchase other products in the Dr. Alvin
Products line.
 increase the number of Dr. Alvin Products and even
their useless extra features and then to give them
away for free (one-off or as a free trial). This could
be an effective strategy as it would enable potential
users to interact with the product and see first-hand
how it works.

 create a brand that sells a very specialized type of
product that can be posted up in a public area in a
retail setting. This would dramatically increase the
potential reach of the Dr. Alvin Products because it
would be seen by thousands of people who weren't
looking for such a product.
 give out free samples
 take advantage of the natural tendency to share
products that give people a sense of self-
enhancement or pleasure.
 offer a service to record musical artist's music, this
could lead to sponsorships with musical artist's
music playing in promotional videos for Dr. Alvin
Products.
 create a social network. In exchange for free samples
you can promote your product as well as connect
with other users. This may eventually lead to more
purchases from those users. They may also go back
and buy from your store as well as encourage their
friends to do so as well.
 have a contest on Facebook.
 create a news release with it. News releases are
great for joining web sites, signing up outside links
and giving you more one way links. If web site do not
allow back links, it is still great to have your company
name linked to the new article.
 offer a micro-coupon. This is a coupon that is worth
less than 1 cent, but your customers can redeem it
for products or services. The coupon should have an
expiration date. You don't have to have it mailed to
the customer, however. They can email it to
themselves, print it out and put it in their wallet. The
micro-coupon could be worth anything, even just $1
off.
 run contests with enormously high value.
 design an acquisition funnel which funnels
customers through a set of marketing challenges.
Viral loops will help your customers share their
experience with others, creating new leads for your
business. The following growth strategy describes
how you might use viral loops to generate leads and
improve the conversion rate of lead into customers.
 make a controversial statement that you can then
deny.
 use social leverage. The viral loop can be created by
encouraging members of their site to present offers
to their contacts. This requires a high degree of
member participation and a well-designed model. It
can be challenging to get this started but once a
critical mass is reached it multiplies exponentially.
 build interactive games into the app that are
shareable with friends. A viral loop is an application
that incentivizes users by giving them awards or
points that are redeemable for prizes or gifts. This
motivates the user to keep coming back for more.
 attach a Youtube video for your product offering. In
the video, explain about your product and give a
short demonstration of its features. Post it on your
website, Facebook page and Youtube channel. The
next step is to share the video with as many friends
as possible. You can also share it with bloggers and
other websites related to the niche market.
 provide a platform for people to share photos and
information about their experiences with Dr. Alvin
Products.
 partner with bloggers or YouTubers who already
have a huge following. This way, they can help
spread the message about your products and you
don’t necessarily have to spend a lot on
advertisements.
 launch a mobile app - a mobile app that would build
a community of users interacting with each other on
Dr. Alvin Products and drive more business to its
retail stores.
 market Dr. Alvin Products using influencer
marketing. BuzzSumo analyzed data from all of 2016
and found that, on average, each instance of
influencer marketing (when businesses partner with
social media influencers) yielded a higher cost per
response (CPR) value than traditional digital and off-
line ad campaigns. Plus, influencer content is more
engaging and delivers a better return on investment
(ROI).
 force the user to share the product with others
 integrate an affiliate program. Get affiliates to talk
about your product and provide demonstration
videos that are uploaded on their accounts or
websites. This is a good way to leverage the power
of the network effect.
 reward users who share their experiences with the
product. Dr. Alvin could offer email credits to users
who emailed friends about the product, or even
create a free trial system in which users can send
invitations to friends who are asked to complete
offers in order to try the product. These viral loop
 tactics are great for start ups because they are
relatively inexpensive, but also have a high potential
for return on investment (ROI).
 integrate it with same lady role, see my chapter on
viral loops chapter 4)
 target the users' vanity with the following question:
 boost conversion on the product page. As an
experiment, try putting some yellow sticky notes
around the product page to see if they increase
conversion.
 create a separate mobile site where people can
share their results.
 reward your customers. This can be done by
providing incentives such as a free product for every
customer that refers a friend and the friend makes a
purchase. You can use email marketing or social
media to get your viral message out to millions of
users in a relatively short amount of time.
 create an experience that is shared amongst social
networks. The experience should be personable, to
encourage sharing.
 bring new users on board through Facebook and
Twitter.
 create an online community, whereby you
encourage people to upload their before-and-after
photos of their results. This would interest both
people looking for solutions to their concerns, but
also show the effectiveness of your products.
 reward loyal customers with free samples in
exchange for their reviews to increase the word of
mouth. This will also help business owners in
creating a strong foothold in the market, through
offloading certain quantities of Dr. Alvin Products to
loyal clients at very low prices. This strategy will
position Dr. Alvin Products to appear superior in
quality. Also, it can improve relations with possible
buyers by proving that the business believes in good
relationships with its clients and knows how to
develop strong ties with its current customers.
 make Dr. Alvin Products a unique, fun and engaging
experience for the user.
 bring in the Influencers and the Fashion World to
their Fashion Week Event. Fashion influencers,
Fashion magazines world-wide will want to share
this Fashion Week Event if it is well put together and
offers something new and exciting for FashionWeek
Media Meets Influencers at Fashion Week The Dr.
Alvin Fashion Week Event should be stacked with
influencers and run over 3-5 days with a strong
emphasis on product placement.
 require users of the Dr. Alvin Products products to
share their experiences on Facebook in order to gain
access to the monthly supply of Dr. Alvin Products
products that they pay for monthly.
 offer some kind of once-in-a-lifetime prize to...
everyone on the face of the planet who has ever
used one of Dr. Alvin’s products!
 give away his products for free to famous people to
continue using them in public. Celebrities are always
looking for ways to look good, especially when the
world is watching. Oprah Winfrey would be an
excellent start for this strategy right? I don't know
why you say no. Doesn't she rely on product
placement opportunities to support her show?
 consider adding a layer of creativity. You may want
to consider using a video showing the growth rate of
the product as a whole.
 provide a strong in-product reason why people
should share the product in the first place. For
example, in will help you in being more beautiful in
one easy step. People will be happy to tweet it.
 make it part of a two-sided marketplace. In a two-
sided marketplace, a company is not just a service
provider but also a moderator between two groups
of customers, a type of middleman that brings the
customers together and takes a cut from every
transaction. If you have developed a new platform
that companies will find useful, then set up an
internal marketplace inside your company. Link the
product offering to the internal marketplace so you
can form viral loops between your products and
services.
 create a referral program.
 encourage consumers to purchase additional items
when they make a purchase.
 involve an affiliate program. A viral loop can be
described as that moment in time when someone
has completed the viral cycle by sharing the product
or site with their friends.
- Give your brand a voice and personality.
 let people try it for free and maybe do a little reward
if someone tries it and converted.
 create a human. This human would be a social media
influencer and will post about the whitening and
anti-wrinkle products of Dr. Alvin Products on
Facebook, Twitter and Instagram/Snapchat. These
posts will include Q&A sessions and testimonials:
 bundle and offer a variety of Rejuvenating and Anti-
Wrinkle Creams at a price lower than the sum of
each individual cream. People who buy Dr. Alvin
Products because of the bundle would then have an
easy way to purchase another product from the
same category. In fact, boosting sales is precisely
why companies bundle products.
 use celebrity endorsements and include a unique
coupon with each endorsement performance. Dr.
Alvin products has the ability to work with certain
celebrities who endorse their products in
entertainment magazine interviews, magazines, and
television commercials that air during primetime
television programming. A well known beauty
magazine could be used to gather and gather the
celebrity names and in exchange for their
endorsements, include a special coupon in each
magazine edition in which consumers can save 20%
off of their next purchase of Dr. Alvin whitening
serum. Consumers will be aware of the product and
will associate it with their favorite celebrity when
they choose to purchase it at their local retailer such
as Walgreens, CVS, Target, etc.
 create a community (online forum) where people
can share their views, knowledge and experience
about Dr. Alvin Products. Also an online community
can be used to reach out to bloggers, journalists,
editors to create content for the website.
Furthermore use PR emailed/ mailed directly to
target reporters or bloggers for coverage for this
product during the launch.
 create a GIVEAWAY of the product. In this way the
word gets around and people who try it with good
results tell others and so on and so on. People love
free stuff and this is a great way to give it out
 use a contest or a ‘new product launch’ idea. For
example, a new product launch could be announced
to the customers and they would share the news
with their friends through email, social media, blog
comments and other online channels.
 create a buzz. This buzz can be created by hiring
student ambassadors of the college you
studying/attending as ambassadors for free of cost
and give them flyers to hand out. They will be getting
paid with commission on every new customer they
bring in of your company's products.
 leverage the popularity of your Facebook page. You
can build an audience for your Dr. Alvin Products
Facebook page, encourage people to visit it, and
interact with them there so they are more likely to
see your posts.
 democratize their physical stores. The brand should
be able to replace phones lines and accomplish the
following objectives:
 use a coupon code. This is because this can increase
value and perceived value to the customer. One way
to do this is to create a coupon code that the
website visitor will input at checkout.
 create a unique rewards points system which
encourages users to share with their friends. A
simple but useful rewards points system would be to
allow users to earn points for each new sign up they
introduce on the site. The rewards points can then
be converted into actual products or discounts on
the site.
 integrate them with social sites. One of the easiest
ways we saw an immediate viral loop breakout was
the use of So.cl. For example:
 have a group of people emailing it to their friends.
How could someone do this?
 create an online game around it. Users can play the
game for free. They can choose to play it within the
social network or without Facebook login. You can
decide to share their achievements with their friends
on your application.
 look at the motivations behind sharing content. Have
you ever wondered why certain pieces of content
are viral, while others are not?
 encourage users to share their Whitening, Anti-
Wrinkle and Rejuvenating photo results on
Facebook. To build a strong viral loop for Dr. Alvin
Products, it is vital that you create a strong viral
engine that involves your customers in the potential
success of the product...not just your customers but
also your affiliates. In addition, it is important to get
affiliates excited about promoting Dr. Alvin Products
because this will lead to a surge of fresh new
customers! One way to get people to promote Dr.
Alvin Products, no matter if they are an affiliate or
not and want to try it out and share their results
with others is by offering free samples in exchange
for sharing their results with you and others who
visit your site.
 give away free samples of the products to beauty
bloggers, who in turn recommend the beauty
 product to their subscribers.Have supplies of Dr.
Alvin Products ready to be give-away. Announce the
gift on your blog, social networks or newsletter. Get
people excited, create some buzz about your
products and generate links back to your site.
 encourage users to share their results. The social
currency that comes with having amazing skin is
probably worth more than the product itself. Below
are some of the platforms that can be used for
sharing testimonials, thus creating an extremely viral
loop.
 note that the product has a social causes aspect to it.
After all, it is beauty driven by science rather than
conventional formulas. The Dr. Alvin website offers
testimonials from many who have used this beauty
line but also shares what it gives back to
communities where its products are sold: teachers
and schools and programs for children and families.
 identify common consumer complaints, like "I feel
like I'm aging faster than I want to", and create a
campaign around it. You could create a 'fountain of
youth' brand story and corresponding brand
positioning based on anti-aging in an effort to appeal
to consumers who feel that way. Another option
would be to take around that age-old complaint:
"Doctors just throw random and expensive
prescriptions at me and run tests and then tell me
nothing is wrong. But I know there is something
wrong with me."
 demonstate that they work and can give amazing
results in no time. No one will take the product
seriously if it doesn't live up to its claims.
 get people to pay you before they can get the
product. No one likes to give money away without
something in return and this is a great way to get
people talking about your product. If we did this, we
would probably run it through Amazon and
deservingly so.
 create a domain name with the brand name
"Doctor". With this domain, you the customer will
browse the site, perhaps write something on it and
share it. The more you share with your friends, the
more likely it becomes that they will buy Dr Alvin
Products.
 encourage visitors to forward the email promoting
the product. The website should also create an
opportunity for users to share their experience
about the product.
 leverage an existing viral Facebook application such
as OurJustin BieberOrNot.com because it is already
driving traffic to Facebook and could easily be
rebranded for Dr. Alvin Products. It would require a
redesign and restructuring of the application but it
has great potential.
 register at www.myNUS.com and log an online job
application letter to Dr. Alvin for any relevant
position.
 use contests and giveaways on TV, radio, print, web
and social media.
 use a referral system to reward customers for
sharing the product on Facebook or Twitter. In
addition, the new customer should be able to get a
great discount on the product.
 use the blogosphere to increase traffic. Having an
easy way for visitors to share your content can
create exponential traffic growth.
 simply leverage the existing user network. For
example, when one of its customers buy a product,
the company can reward them with an extra 10%
discount code for their friends, and simultaneously
provide a 10% discount to the friends of the friend
who purchases any products.
 use affiliate marketing to promote other people's
products through your sales funnel or even create
your own product. Make money by promoting Dr.
Alvin Products - Whitening, Rejuvenating and Anti-
Wrinkle Products with thousands of affiliates and
earn about $10-$100 per sale:
 sign up to the Whitening System for $19.95, the
Rejuvenating System for $29.95 and the Anti-Wrinkle
System for $39.95. By implementing this strategy,
you will be providing subscribers with three different
options to find the right system that matches their
needs. This strategy also allows subscribers to select
which value they prefer (Whitening, Rejuvenating or
Anti-Wrinkle).
 create a story about how Dr. Alvin came up with the
solution to whitening your face.
 use Facebook’s principle of peer influencing using
social advertising. Armies of Dr. Alvin’s army could
be recruited to provide testimonials about the
effectiveness of Dr. Alvin Products, tagging their
testimonial or leaving a comment with their
Facebook photo to further induce their friends into
buying the product. This is how peer influencing
works in many e-commerce sites including Amazon,
Groupon, eBay and Expedia to name a few.
  create an affiliate program. We advise that you set
aside 5% to 10% of your advertising budget for this
purpose. Read article here...
 create an online community for beauty aficionados.
Every time someone shares an unboxing video or
makeup tutorial featuring Dr. Alvin Products, they
could allow people to enter the competition. The
prize would be a year’s supply of cosmetics; bobs
flowers
 give away free samples on social media
 create a "Growth hack" or viral marketing strategy.
 ask your customers to share their accomplishment
stories on youtube, tag 1 friend in the youtube
comment, and 1 friend will get a free product upon
purchase of 2 products.
 focus on:
 design a very strong affiliate system. This is the key
for any company to build a big business in the
affiliate marketing space.
 simply ask your customers.
 include social sharing buttons in the product page
itself. This would incentivize visitors to share the
product with their friends on social media.
 enact a "Growth Hacking" viral loop.
 use the existing users (eg. people who buy this) as an
additional growth strategy.
VIRAL IDEAS
 Dr. Alvin is owned and operated by a non-medical
board-certified dermatologist, Dr. Milton Hecht, who
is the founder and the creative, research and
development department.
 Make a DIY video tutorial with a celebrity. The
celebrity will feature a product a day for a month
and they will show the viewers how to make it at
home by using Dr. Alvin Products.
 Offer a free sample of one of their products (Eye-
Vac) by mail.
 Make your products popular by becoming an
affiliate.
 Make an infomercial that will quietly air late at night
on TV stations because the target audience needs to
be coaxed into watching it.
 Restore the missing art of the sample. Offer a free
sample of a product. Tell the consumer they can
have a second set for free if a friend signs up for a
reoccurring shipment.
 Make a jab at rival products by encouraging people
to share what they learned from their mothers.
 Launch a viral video and promote it through social
media channels.
 Use celebrity endorsements and influencers on
social media to gain massive word of mouth
notoriety.
 A TV ad on daytime television that shows people
being glad that they no longer have bags under their
eyes.
 Joke with a celebrity about how you struggle to look
good for them
 A meme that explains that if you add the name "Dr.
Alvin" to anything it becomes better.
 Digital Takeovers of celebrity influencers such as
makeup artists, models and bloggers to create highly
shareable content that talks about the specific
Whitening, Rejuvenating and Anti-Wrinkle Products
they use in their beauty regimens.
 Create an interactive online library of articles,
videos, and image templates about skin care. Host
on Dr. Alvin's landing page.
 Conduct a viral "before and after" internet marketing
experiment with current customers. The before
picture could consist of a headshot of the customer
with their eyes closed. Simply apply the entire range
of Dr. Alvin products to one half of their face and
take another photo. Then, use your social media
channels to do a side-by-side comparison post.
 Offer whitening toothpaste that helps clean coffee
residue stains from your teeth.
 Make a viral video showing celebrity Dr. Alvin
advising a new client on how to get rid of acne.
 Make a bogus claim that not only advertise the
product, but also turn that advertisement into a viral
video.
 10% of the revenues on some products are donated
to children's charities.
 Use quirky commercials to compliment not challenge
social media content. Show that Dr. Alvin uses the
same products as the everyday man and woman.
 Make a viral video showing Dr. Alvin as an old man,
superimposed into the background of a music video,
dancing and making suggestive movements with
women in the background.
 Alvin has successfully crowdfunded on Kickstarter in
the past. Take advantage of this to create an online
content series that is exclusive to crowdfunding
backers.
 A mobile app that offers public access to a celebrity's
tour schedule via location-based check-ins.
 Create an infomercial for the Dr. Alvin Products,
focusing on the aesthetic value of the products
instead of the functionality.
 Add a dead sea mud element to the product line.
Currently, they have a product that is sold by person-
to-person network marketing which takes forever to
grow. A viral element will help this grow much
faster.
 Make a viral video showing how their products can
turn back time and make even elderly people look
beautiful.
 Include a free sample of the product in each order to
drive sales.
 Partner with a YouTuber who has a high subscriber
rate to make a short "instructional" video on how to
use Dr. Alvin products. This video should include the
influencer mentioning the product and hashtagging
it, plus demonstrate its effectiveness.
 Run an interactive- Facebook contest that rewards
users with a free facial for correctly identifying how
many of any product is in the fridge.
 Increase brand awareness by gifting consumers an
'Alvin' the product mascot plush doll for free with
any purchase.
 Make the before and after photos of real customers
go viral.
 Popularize the term, JET-SIX!!!
 Create a custom, sponsored Snapchat filter and find
influencers that will share photos of themselves
using it.
 Incorporate a shareable hashtag (
 Place billboards with black men embracing white
women with the tagline, "Black don't crack!"
 Release a new product every month with a punny
name. For example, a tooth whitener called "Pearly
White" or an anti-wrinkle cream called "Wrinkle
Away".
 Let women send in before-and-after photos of their
skin after using the products. Then put the best of
the best photos on potential customers' Instagram
feed.
 Create a public service announcement-style ad to
show the importance of using Dr. Alvin products
daily.
 Do a commercial guaranteeing to give you an Asian
glow in just five minutes.
 Get celebrities to try out the product.
 Try to catch the attention of Kylie Jenner; she's
currently experimenting with older products.
 Create an infomercial like commercial with online
videos.
 Create a video that shows the product in action,
using well-known celebrities.
 Offer a free trial of their new tanning bed.
 Invent a new product that will help entice customers
to buy from their store.
 Create a parody of the song Black Beatles by Rae
Sremmurd featuring Gucci Mane. Ridicule your
competitors, advertising your whitening products to
rap stars everywhere.
 Create a blog and Youtube channel to help people
use their products and share before and after
photos.
 Bring on famous makeup artists and bloggers to
promote Dr. Alvin and offer a free sample to their
followers and fans, while simultaneously filming the
whole process on Snapchat and Instagram Stories.
 List "the 11 worst things your friends could say about
your wrinkles."

 Add the tagline, "My wife loves it" on all marketing
materials. If a Dr. Alvin product can make a woman
feel so confident and sexy, it will surely make any
man feel the same way.
 Send free product samples for influencers to share
on Instagram. Their followers will need to Tweet,
like, or comment to get the sample. This not only
results in more product sales, but also sparks
interest in the brand among individuals who may not
have otherwise heard about them.
 A funny video showing people in their 80s raving
about their skin.
 Products for celebrities.
 Offer customers free teeth whitening as well as a
free dessert from a restaurant of their choosing.
 Offer a free trial for your products, but force users to
pay an obscene amount of money to indicate that
they've received the package.
 Create a series of meme-style videos on social
media.
 Create an infographic that targets college students
with tips on how to avoid turning into their parents.
 Offer a free "Dr. Alvin Anti-Aging Skin" with each
purchase of any of their products.
 Try out your own personal skin care products.
 A multi-pronged Snapchat idea that uses different
filters to allow users to 'get the look' of the products.
Then have fans engage with the brand on Snap by
using these filters when they engage in social
activities, thereby spreading the word about the Dr.
Alvin Product line.
 Create a viral video that addresses a common
problem people have with teeth-whitening products,
the sensitivity.
 Invest in influencer marketing and create a video for
the review of the product by a social media star.
 Create a series of videos about the main star,
Dwayne Jackson and his nightly beauty routine.
 Give customers who buy products in bulk a
multitude of free gifts. The gifts need to be designed
in a way that they are easily shared through social
media platforms.
 Provide a free sample of a vacation service with a
purchase of one of their products. This way, you
assure the user they will receive the product and
they have you to thank for it. You can use a direct
mail campaign or paid social media ads to promote
this event.
 Dr. Alvin Products is a small company in Des Moines,
IA with a very large-scale marketing strategy. Their
marketing campaign took the internet by storm in
2008 and 2009. The campaign was simple: 3 girls
from Dr. Alvin's marketing department put up daily
videos responding to Facebook comments made
about the company, their products, or their
employees. The internet went wild when it realized
that they were interacting with "real people."
 Create a parody skit around the infomercial, "My
Mother-in-Law Wants Dinner", which would serve as
an advertisement disguised as entertainment.
 After you have achieved viral success, hiring people
to share this with their friends.
 Create viral content that reminds users to take good
care of their skin. Start with one product, and
expand it to others, but all connected to the theme
of taking care of your skin.
 Dr. Alvin has a long list of celebrity endorsements,
make a mockingly convincing celebrity endorsement
ad, which markets the whitening line of products...
by Dr. Norman Bates.
 Dr. Alvin products go viral by creating a commercial
where the man has his nose bit by an albino snake
and to get his face back to normal he uses Dr. Alvin
products and surprisingly it works, and this video
goes viral and because of this Dr Alvin gains an
enormous amount of customers and sell out each
product that they produce.
 A video featuring a grandmother putting on her
makeup in front of a mirror, then putting on Dr Alvin
products, and repeating this process.
 Convince a celebrity spokesperson to use your
product and post a tutorial using your product.
 Offer free samples for the first 500 people that visit
their website. Require people to submit their email
address in order to get the sample, then use that
email list to promote sale of their full-sized products.
 Compile a list of procedures you can do at home to
look better without having to go to a dentist or
dermatologist. This can include whitening your
teeth, curing red bumps and pimples on the skin,
 and making your hair grow faster. The key with this
type of list is that it works and saves money and
time.
 A Photo Editor effect that creates an aged look for
your selfies.
 Create a series of dramatic before/after photos for
existing customers combining celebrities and their
products.
 Make a viral video about how the products work
using the two most famous actresses in Korea.
 Take a jab at people who use dating apps like Tinder
and Bumble by creating a singles app that shows
them how great they really are.
 Give free product samples to influential beauty
bloggers and Instagrammers who can promote it to
their huge followers.
 Promote the brand as the number 1 anti-aging
cream and detail its effects on the skin, hair, and
nails.
 Create an Infomercial for your skin creams and how
they benefit your skin, and subtly add in a remark
about how celebs such as Kim Kardashian and Kylie
Jenner use the Dr. Alvin Products. $ $ $ $ $ $ $ $ $ $
$ how you can get a free product from the store, even
 Offer free whitening travel toothbrush covers for
purchases over $20.
 Do a celebrity interview series with those who have
successfully used Dr. Alvin Products to look their
best on the red carpet. Cater to a younger
demographic with a variety of stars from all different
media outlets.
 Create a Dr. Alvin Facebook Live, the whole family is
on TV while they apply Dr. Alvin on their faces.
 A guarantee that the customer will use the product,
then after 24 hours write a review on how the
product worked. Once the customer does this they
get to pick one free item of their choice.
 h/t to Lukasz Jaskolski to suggest the whitening
toothpaste idea for this article.
 A live-action Gif of a model using the product and
"Googling" herself with the product.
 If you are an artist, create a piece of art using the Dr.
Alvin products.
 Use influencers like Hollywood actresses to create
personalized videos with their personal
endorsement.
 Offer free products to influencers who purchase a
plane ticket to a city with a small airport.
 Making a Facebook Live video showing a woman test
the whitening, rejuvenating, and anti-wrinkle creams
on her husband.
 To segment and grow your customer base by
offering whitening products for people of color.
 Create and launch Dr. Alvin skincare products, and
get experts and beauty influencers to post before
and after photos of using these products.
 Cheaply create a buy one, get one free product
together with a 5% coupon. Create a downloadable
coupon that is highly shareable.
 Offer you own products (and Dr. Alvin's) for sale on
Groupon, to attract new customers.
 Send out free samples of their products to
influencers who want them - especially influencers
associated with social media.
 Post a series of videos explaining in a hilarious way
if you don't have a receipt.
 Dr. Alvin, where are you? Why not create a realistic
Instagram account by the same name for some
hilarious/relatable content.
 Creating a video series featuring ordinary men and
women who look like celebrities.
 Dr. Alvin has many followers on social media.
Encourage users to use their product during an
evening airing of The Bachelor (if they can track
down Chris Harrison).
 Make use of the current popularity of the Power
Rangers through a giveaway of collectibles.