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    Zarar Ahmed
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    Bike It is a bike rental service that allows users to rent bikes for fitness and fun by registering, scanning their bike at a station, riding, and returning it to the station. The service targets fitness enthusiasts and bike lovers between the ages of 20-40. It aims to provide an alternative to gyms during COVID by making bikes available for short-term rental. The business model, marketing strategy, and financial projections are outlined, with an estimated payback of investment in 2 years. Funding will be sought from sponsors, partners and investors.

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    Bike It is a bike rental service that allows users to rent bikes for fitness and fun by registering, scanning their bike at a station, riding, and returning it to the station. The service targets fitness enthusiasts and bike lovers between the ages of 20-40. It aims to provide an alternative to gyms during COVID by making bikes available for short-term rental. The business model, marketing strategy, and financial projections are outlined, with an estimated payback of investment in 2 years. Funding will be sought from sponsors, partners and investors.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views16 pages

    Sample - Presentation Final Project

    Uploaded by

    Zarar Ahmed
    Bike It is a bike rental service that allows users to rent bikes for fitness and fun by registering, scanning their bike at a station, riding, and returning it to the station. The service targets fitness enthusiasts and bike lovers between the ages of 20-40. It aims to provide an alternative to gyms during COVID by making bikes available for short-term rental. The business model, marketing strategy, and financial projections are outlined, with an estimated payback of investment in 2 years. Funding will be sought from sponsors, partners and investors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 16

    BIKE IT

    By: Poonam, Majeed & Suleman


    Problem/Opportunity

    COVID
    No gyms
    Health & Fitness
    Hassle
    About BIKE IT
    Mission
    BikeItprovidesfunandfitness
    opportunitiestothebikeloversand
    fitnessenthusiastsbygivingthema
    waytoride.
    How it works?
    Register
    ScanatStation
    Rideyourway
    BackatStation
    Buyer Persona
    OurIdealCustomers
    Demographics Buying Roles Goals and Frustrations
    (Male/Female, kids-40, (Decision makers, Responsibility Unable to go to the
    single/married, influencers) Fitness, health, fun gym, carry their bikes,
    student/employed fitness/fun activities

    Needs
    want a bike to ride for
    sometime

    Buyer's Journey Channels Sources of


    (Awareness, Need (Social media, other information
    generation, digital activities,non- (Content that
    consideration, digital activities) influences purchase
    purchase) decisions)
    SWOT Analysis
    Strengths
    The first-mover advantage fits well with the target market.

    Weaknesses
    Cultural barriers for some women.

    Opportunities
    COVID, a lot of fitness enthusiats.

    Threats
    damage to the bikes
    4Ps of Marketing
    Product/Service Price
    Rs.70/ Hour
    Bike Renting Service
    Monthly subscription is also available
    Promotion
    Ads Place
    PR
    Social Media F9 Park
    Events
    Sales Promotions
    Investment
    Cycle:15,000x20=300,000
    Tracker:5,000x20=100,000

    Financial
    Architect(station,scanners,
    locks):300,000
    Marketing:150,000
    OfficeEquipment:160,000
    Salaries:300,000
    WebsiteDevelopment:30,000
    Total=1340,000
    Projections
    
    Return
    Customers/day+30
    Hoursspend=1/customer
    Revenue=63,000/month
    756,000/year
    Paybackin2years
    Funding
    Sponsors
    Partners
    Investors
    Locations
    Way Ahead App
     
    ThankYou
    Questions?

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