CPIC-Midterm (Business Ethics and Social Responsibility)

Camelia T. Canaman – ABM 12

I. MULTIPLE CHOICE
1. C 6. A
2. C 7. A
3. B 8. C
4. B 9. A
5. A 10. A

II. DEFINITION OF TERMS

1. Myth- a widely held but false belief or idea
2. Moral Reasoning- a process in which ethical issue & problems are the bases against a moral
stand.
3. Business Ethics- fundamental concepts of what is right & wrong in our human conduct & its
implication to business as an important human activity.
4. Business Freedom- equates to frictionless cooperation throughout an organization whereby
employees can experiment within their roles and take ownership of their tasks and
responsibilities
5. Moral Responsibility- refers to holding to people morally accountable for some past actions,
also means care and likewise refers to one’s capacity for making moral or rational decision on
his own.

III. ENUMERATION/IDENTIFICATION
1. What are the 3 fundamental reason for examining the activities of business forum the
moral perspective?
 Promotion of the common good
 Protection of the individual’s interests
 Preservation of the human society in general
2. Name 6 major activities in business
 Purchasing
 Manufacturing
 Marketing
 Advertising
 Selling
 Accounting
3. Identify the 4 importance of ethics in business
 Ethics provides us with a common understanding of the universal, objective &
irreversible moral principles.
 Ethics opens a novel way of resolving moral problems & ethical dilemmas
affecting business transactions & the interactions of people in the corporate
world.
 Ethics will also enhance the human & interpersonal skills of managers.
 Ethics paves the way for a common ground in our understanding of the
fundamental idea of what is good & what is bad in our human conduct.
4. Name the 3 requirements for a good moral judgement
 Must be logical
 Must be based on facts & solid evidence
 Must be based on sound & defensible moral principles
5. Identify why people venture in business
 Some people go to business for personal satisfaction, others are in business to
earn a livelihood, still others are in business because they want to serve the
society through the goods & services they offer to the customer, also most
people go into business to make profit.
CPIC MIDTERM EXAM (Principles of Marketing: Career 4)
Camelia T. Canaman – ABM 12

I. MULTIPLE CHOICE
1. A 6. C
2. B 7. A
3. C 8. C
4. C 9. C
5. B 10. B

II. IDENTIFICATION
1. What are the 4 goals of Marketing?
 Maximize consumption
 Maximize consumer satisfaction
 Maximize choice
 Maximize life quality
2. Identify the 4 P’s in the Marketing Mix
 Product
 Place
 Promotion
 Price
3. Name the 3 basic operations in business
 Production
 Selling
 Marketing
4. Name the 3 demand characteristics of market
 Position
 Slope
 Shift