Media and

Information
Literacy
MIL11/12IMILIIId
COPYRIGHT PAGE
Media and Information Literacy - Grade Level 12
Alternative Delivery Mode
Quarter – Module 4: Evolution of Media
First Edition, 2020

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Published by School & Division

Schools Division Superintendent: JOHANNA N. GERVACIO, PhD CESE
Assistant Schools Division Superintendent: RAUL M. MARIN, CESE
Curriculum Implementation Division Chief: VERONICA B. PARAGUISON, PhD
Supervisor In-Charge in SHS: LORDENNIS T. LEONARDO, PhD
Supervisor In-Charge in TLE: EVELYN C. NOCUM, PhD
Principal: NENITA D. MARTIN

Development Team of the Module

Author’s: CAROLINE LAURIO MARZAN
Editor: MARY GRACE P. VALENTON
Reviewers: EVELYN C. NOCUM, PhD
Illustrator: CAROLINE LAURIO MARZAN
Layout Artist: CAROLINE LAURIO MARZAN
Management Team:

Printed in San Jose City by: San Jose City National High School – Senior High School

San Jose City Division- Curriculum Implementation Division, School

Office Address: Cadhit St., Brgy. Calaocan, San Jose City, Nueva Ecija
Telefax:
E-mail Address: sjcnhs-shs@gmail.com
 Quarter 1: Module 4
Evolution of Media
MIL11/12IMILIIId

This instructional material was collaboratively developed

and reviewed by the Technical Vocational and Livelihood
educators from San Jose City National High School – Senior High
School and the Schools Division of San Jose City. We encourage
teachers and other education stakeholders to email their
feedback, comments, and recommendations to the San Jose City
National High School – Senior High School.
We value your feedback and recommendations.
 INTRODUCTORY MESSAGE

This module must be used for educational purposes and can be a source
of learning material ONLY.

• For the Learner:

This module may serve as a tool for every student in gaining a deeper
understanding of the subject – Media, Information, and Literacy. Other
reference materials such as educational books, newspapers, online
platforms may be used as additional resources hence the student is not
encouraged to use this tool as an “iron cage” which will prevent him or her
from gaining more ideas and learning thoroughly the subject.

This module will help you in understanding the importance, advantages,

and disadvantages of using media in our community. The proper use,
access, and interpretation regarding the overwhelming information
nowadays will also be discussed. And last but not to limit the module
content, the value of being literate in using media and information will be
high lightened.

• For the Facilitator:

The facilitator will comprehensibly use this tool to discuss the subject.
For inquiries and suggestions, you may fill-up the feedback box provided.
 INTRODUCTION

This module was purposefully considered, planned, and produced for

learners who desire to make use of the available media and information
resources responsibly. The scope of this module is relatively connected to
all the means of communication every individual practice to process
information in their everyday living. We also include the positive traits a
media user should possess while being cautious about receiving,
assessing, and sharing ideas on any platform.

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and
time. You will be enabled to process the contents of the learning resource
while being an active learner.

The module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
What I Know This part includes an activity that aims to
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
What’s In This is a brief drill or review to help you link
the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener,
an activity, or a situation.
What is It This section provides a brief discussion of
the lesson. This aims to help you discover
and understand new concepts and skills.
What’s More This comprises activities for independent
practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
What I Have Learned This includes questions or blank
sentences/paragraphs to be filled into the
process what you learned from the lesson.

What I Can Do This section provides an activity that will

help you transfer your new knowledge or
skill in real-life situations or concerns.
Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
Additional Activities In this portion, another activity will be given
to you to enrich your knowledge or skill of
the lesson learned. This also tends the
retention of learned concepts
Answer Key This contains answers to all activities in the
module.
 Evolution of Media
4
The module is divided into two lessons:
Lesson 1 – Evolution of Media: Traditional to New Media
Lesson 2 – Indigenous Media and Other Sources of Information

What I Need to know?

In this lesson, we will get to know and be able to do the pre-evaluation of

the topic:
a. Identify traditionally, and new media;
b. Identify different sources of information on various ages;
c. Discuss the importance of evaluating information from the internet;
d. Compare and contrast indigenous media to other sources of
information; and
e. Explain how the evolution of media shaped the values and norms of
people and society.
What I Know
Remember your grandfather and grandmother? Do you have
any clue how were they named, where do they lived and how do
they survive for a living? Do you know which characteristics or
physical attributes have been passed from their generation to your
generation?

Before we proceed, let us list all your characteristics or physical attributes, and
determine whom among your elder relatives possess the same.
List your characteristics or physical attributes Relative who possess the same
1.
2.
3.
4.
5.
 Activity 1 | We are fully aware of what is happening about our
community even we are staying at home. And we are in gratitude for
the advantages of the technology beside us such as the television,
cellphone, and internet especially in this global crisis in human
health.
On our next activity, list the possible ways of delivering and receiving
information that our ancestors use. You may interview your parents or siblings
to gain more information.

Ways of Receiving Information Ways of Delivering Information

ACTIVITY 2 | The ways of receiving and delivering

information are parts of processing communication from one
person to another. And our generation is enjoying all the
benefits such as accessibility and availability of information
whenever and wherever we need.
In our activity 2, we will determine the current ways of receiving and delivering
information.
Ways of Receiving Information Ways of Delivering Information

What is It?

Discussion: History of Communication

We will discuss the various eras of our history entwined with the different tools
used in communication. But first, we will identify the traditional and new media.

Traditional media refers to those tools used to communicate with limited media
experience. This means that message is passed on a one-directional passage. A
traditional media serve a specific sense receptor to send a message like a sense
of sight for the print media (newspaper and books), and a sense of hearing and
sight for the digital media (television).
New media integrates all features of traditional media. There is more interactive
media experience. The receiver and the sender of the message can
simultaneously send feedbacks without interference.

HISTORY OF COMMUNICATION
There are eras in which we will identify and define some significant tools used
by its generation.

Pre-Industrial Age (Before the 1700s)

This is the age when people first discovered fire for communication, leaves of
plants and carved woods and stones to send a message, and made use of the
metals as their tools.

Some examples of significant tools in this era are the clay tablets, cave paintings,
woodblocks, papyrus, and the Acta Diurna in Rome which existed 130 BC.

Industrial Age (1700s-1930s)

In this era, machine tools were developed and used in production and
manufacturing. This age welcomed the publication of texts. The use of electrical
signals over a wire served as the means of communication in long-distance
places like us of the Telegraph. The birth of movies through the motion picture
added features on how people can reach and express themselves.

Some important examples of this era are the newspaper, typewriter, telephone,
pictures, and punch cards.

Electronic Age (1930s-1980s)

This era significantly uses the features of the transistors. This discovery leads to
the harnessing of a transistor radio, electronic circuits, and computers.

The substantial discovery of this era is the beginning of the use of television,
computers, and projectors.

New Age (19002-2000s)

This is also called the Information Age which provides the speedy use of
communication tools which we call now as the internet, personal computers,
social media, and wearable technology.

Some examples of tools at this age are tablets, social networks, Google Meet
videoconferencing, smartphones, virtual reality experiences, cloud data, and the
internet of things.
 What’s More?
Let us collaborate to elaborate!

As we study the history of communication, let us also elaborate on

the functions of communication of media in our community.

1. Monitoring Function. This is to inform the citizens of what is happening

around them and be aware.
2. Information Function. This is to educate the audience on the meaning and
significance of the facts. Availability and accessibility of information nowadays
are very helpful in assessing every information that we received as facts or not.
3. Opinion Function. This is to provide a platform for public political discourse.
It is to facilitate public opinion and expression of dissent. This function allows
people to speak and listen to others as well.
4. Watchdog Role of Journalism. It denounces the wrongdoing of the
government and the private which leads to increasing accountability and
spearheading positive changes. This function balances the power of authority
and the power to elect.
5. Channel for Advocacy of Political viewpoints. This function helps certain
groups to promote their campaign and gain support from the general public.

Let us reflect and analyze the media used in the four eras.
List the characteristics of the communication tools per age.

Age Characteristics
Pre-industrial Age
Pre-industrial Age
Electronic Age
News/Informational Age

What I Have Learned?

Guided/Controlled Practice:
Give at least 2 communication tools on traditional media and
new media, and describe the function of this in the community.

Communication Tools Used Today

Name of Media The function of the Media in the Community
 What I Can Do?
Guided/Controlled Assessment:
Write an essay about the importance of evaluating information
from the internet before considering it factual and helpful.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Criteria Very Good Good Poor Needs
(5 points) (4 points) (3 points) Improvement
(0 points)
INTRODUCTION A well-developed The The The
Background/ introductory introductory introduction introduction
Define the paragraph paragraph does not was not
Problem contains detailed contains adequately presented.
background background explain the
information, a information background
clear and states the of the
explanation, or problem, but problem. The
definition of the does not problem is
problem. explain using stated but
details. lacks detail.

BODY The argument is The argument The argument The

PARAGRAPHS well developed was presented was argument
Main Argument with two with one presented but was not
supporting supporting does not have presented.
facts/ examples. fact/ example. any example.

Conclusion The conclusion The The The

was presented. conclusion conclusion conclusion
Opinions and was was was not
suggestions for presented. presented but presented.
change are Opinions and no
logical and well suggestions suggestions
thought out. for change are for change
evident. and/or
opinions are
included.
ASSESSMENT
Let us evaluate the level of your mastery.
I. Identification. Identify which era can the following communication
tools to be categorized.
____________1. Cave paintings.
____________2. Portable laptops
____________3. Magazines
____________4. Facebook
____________5. Transistor radio
____________6. Motion picture
____________7. Typewriter
____________8. Clay tablets
____________9. Mainframe computers
____________10. LCD projectors

Generalization
According to the oxfordbibliographies.com, ”Indigenous media
may be defined as forms of media expression conceptualized, produced, and
circulated by indigenous peoples around the globe as vehicles for
communication, including cultural preservation, cultural and artistic
expression, political self-determination, and cultural sovereignty.”

Using a Venn diagram, compare and contrast the indigenous media to other
sources of information.

INDIGENOUS OTHER
MEDIA SOURCES OF
INFORMATION
APPLICATION
Create a collage that shows the evolution of media shaped the values and
norms of people and society.

Criteria 4 Points 3 Points 2 Points 1 Point

Illustration The The The illustration The
illustration illustration shows illustration
shows very shows clear information shows
clear information about the information
information about the topic. but unclear.
about the topic
topic.
Organization The content The content The content The content
is creatively is organized does not lacks
organized and is present a clear information or
and is presented theme and is not properly
presented in with a clear with no articulated.
a logical progression unifying
order. of ideas. presentation.
Quality The The The The
information information information presentation
is completely is presented. presented is has no
presented. incomplete. information
related to the
topic.

You’re now ready to the next lesson

1. Pre-industrial Age
2. New/Information Age
3. Industrial Age
4. New/Information Age
5. Electronic Age
6. Industrial Age
7. Industrial Age
8. Pre-industrial Age
9. Electronic Age
10. Electronic Age
ANSWER KEY
REFERENCES

K to 12 Most Essential Learning Competencies by DepEd

Teaching Guide for Senior High School

Media and Information Literacy

Adobo Chronicles. Your Best Source of Up-to-date Unbelievable. Retrieved from

https://adobochronicles.com/

Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheung, Chi-
Kim (2011). Media and Information Literacy: Curriculum for Teachers. UNESCO Press
ISBN 978-92-3-104198-3 (EN); 978-959-18-07; 978-959-18-0787-8 (ES)

Media and Information Literacy Curriculum Guide by DepEd

Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.

UNESCO Media and Information Literacy Curriculum for Teachers

http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-
culture.html

www.merriam-webster.com

http://dictionary.cambridge.org

1MayaMaria. “Traditional Media Vs New Media”. last modified April 26, 2015,
https://1mayamaria.wordpress.com/2015/04/26/traditional-media-vs-newmedia/ Ferdinand B. Pitagan,
Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon
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The Denver Post. “Evolution of Communication”. last modified May 7, 2016,

https://www.denverpost.com/2009/03/26/evolution-of-communication/ Timetoast. “The Evolution of
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https://www.timetoast.com/timelines/prehistoric-or-pre-industrial-age-before1700s Charles Darwin

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Accessed September 15, 2020.

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