Where’s making its money?

$32.2 billion
in total advertising revenue

SPOILER ALERT: ADVERTISING!

of Google’s
$33.3 billion Revenue

97 %
in total revenue in Q3 2010 - Q2 2011

Top 20 is from

Most Expensive advertising

Keywords
in AdWords Advertising

TOP 20
#
2 Keyword Categories

#
1
Percentages correspond to the
number of keywords in the top
10,000 keywords that belong
to that category.

Loans consolodate graduate student loans

44.28
$
Top CPC

Search

fixed home equity loan rates

3
cheapest homeowner loans

#
$
54.91 fixed rate secured loans

Top CPC
Top Sample Queries

Insurance 24%
12.8%

9%
Mortgage
$
47.12
auto insurance price quotes Search Top CPC
ca automobile insurance
3.6%
building contents insurance Attorney
#
4
buy car insurance online
$
47.07
Top CPC
life insurance comparison quotes
3.2%
Top Sample Queries

.2%
.3%

.5%
.5%
2.5%
3%
#
5
#
6
.6%
.6%
.7%
2.2%
.8%
.8% .9%
1.4% 2.2%
20
#
#
19

7
18
#
17
#

16
#
#
15
#
14 #
8
#

13
#
#
12 #
11 #10 #
9

Software. 13 5. Credit
36.06 Top CPC
$
$
35.29 Top CPC
Recovery. 14 6. Lawyer
42.51 Top CPC
$
$
42.03 Top CPC
Transfer. 15 7. Donate
42.02 Top CPC
$
$
29.86 Top CPC
Gas/Electricity. 16 8. Degree
40.61 Top CPC
$
$
54.62 Top CPC
Classes. 17 9. Hosting
31.91 Top CPC
$
$
35.04 Top CPC
Rehab. 18 10. Claim
45.51 Top CPC
$
$
33.59 Top CPC
Treatment. 19 11. Conference Call
42.05 Top CPC
$
$
37.18 Top CPC
Cord Blood. 20 12. Trading
33.19 Top CPC
$
$
27.80 Top CPC

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