Professional Documents
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Mother Dairy sells Milk and other milk products under the
Mother Dairy brand.
Dahi
Probiotic Milk
1
In July 2020, Mother Dairy entered into selling bread in its
business and also formalised plans to target to more than
double its revenue to Rs 25,000 crorein the next five years
from this segment which was around Rs 10,500 crore in
year 2019.Mother Dairy Cheese Mother Dairy GheeIn
November 2020, Mother Dairy had rolled out a new
campaign #KhushbooApnepanKi focusing on Mother Dairy
Ghee, which is aimed at highlighting, showcasing and
evoking nostalgia and stimulating togetherness in winter
and is planned for three-months which will be advertised
across print,digital, radio and outdoor mediums, and is
targeted to create awareness andenhance brand affinity for
Mother Dairy Ghee amongst its consumers.
(Raspberry)
2
Edible Oils
3
– under its Safal brand on the occasion of Makar Sankranti
and these new products in horticulture are sourced from
tribals of Jharkhand which will help tribals with newer
markets and will positively impact livelihood of tribals.
With the addition of these vegetables frozen vegetable
portfolio now offers 6 vegetable type options. The company
is selling fresh fruits and vegetables through around 400
Safal outlets.
4
Mother Dairy Sweets