8 Proven SEO A B Tests For Explosive Traffic Growth 1705708359

ROB HOFFMAN
CEO OF CONTACT STUDIOS
8 PROVEN SEO A/B

TESTS FOR EXPLOSIVE
TRAFFIC GROWTH
ROB HOFFMAN
A/B testing allows you to make

data-driven decisions that can
significantly boost your
organic traffic.
Here are 8 SEO A/B tests that

will take your website
performance to new heights.
ROB HOFFMAN
Removing a
Product Carousel
While product carousels can be
visually appealing, they often don't
contribute to SEO performance.
Removing them can lead to a
cleaner, more focused page layout,
improving both page speed and
user engagement, which are
critical for SEO.
ROB HOFFMAN
Removed
product carousel.
Control Variant
Heading 1 Heading 1
Product title Product title
Product carousel Product title

ROB HOFFMAN
Upgrading Listing
Website Cards
For a listings website, providing more
information on each listing "card" can
greatly enhance user experience.
This upgrade can lead to increased
click-through rates and user
engagement, signaling to search
engines that your content is
valuable and relevant.
ROB HOFFMAN
Swipe
Variant Listing page Swipe for more info
Listing title Listing title
Full Listing Description

Basic Listing Details Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
Stats about listing tincidunt ut laoreet dolore magna
Stats about listing aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
Stats about listing exerci tation ullamcorper suscipit
Stats about listing lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in.
Button to Listing Description Button to Listing Description

ROB HOFFMAN
Adding Top Brands

to FAQ Markup
Incorporating well-known brands
into your FAQ schema markup can
make your FAQ sections more
attractive in search results.
This can increase the likelihood of
your content being featured in rich
snippets, thereby improving visibility
and click-through rates.
ROB HOFFMAN
More new question to

the top of the FAQ page.
Control Variant
FAQ Question 2 What are the best

category brands?
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed Brand 1
diam nonummy nibh euismod.
Brand 1
Brand 1
Brand 1
FAQ Question 2
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod.
Call out the brand names in the

answer section of the new question.
ROB HOFFMAN
Reformatting Rich
Table Snippets
Optimizing the format of your table
snippets to display information more
clearly can enhance user experience.
Well-structured data is more likely to
be featured in Google's rich snippets,
increasing visibility and attracting
more organic traffic.
ROB HOFFMAN
Remove <td> elements

with <svg> icons.
Control Variant
<table> <table>
<body> <body>
<tr> <tr>
<td> <td>
<span> <span>
<svg> <svg>
<path d=”svgPath”></path> <path d=”svgPath”></path>
</svg> </svg>
</span> </span>
</td> </td>
<td> <th>
<h3>Data point one header</h3> <h3>Data point one header</h3>
</td> </th>
<td> <td>
<p><span>Data point <p><span>Data point
one</span></p> one</span></p>
</td> </td>
</tr> </tr>
</body> </body>
</table> </table>
Change <td> tags to <th>

ROB HOFFMAN
Shortening
Truncated Title Tags
Long title tags that get
truncated in search results can
be less effective.
Shortening them ensures that
users see the entire title, making
it more likely that they'll click
through to your site.
ROB HOFFMAN
Control
Variant
ROB HOFFMAN
Appending the Brand

Name and Location at
the End of the Title Tag
Adding brand names and
locations to title tags can
significantly improve local SEO.
This practice makes your pages
more relevant to location-based
queries, which can be particularly
beneficial for businesses with a
physical presence.
ROB HOFFMAN
Control
Variant
ROB HOFFMAN
Placing FAQ Content

Within a Collapsible Section
Organizing FAQ content in a
collapsible format can improve
page usability and engagement.
This layout makes it easier for users

to find the information they need,
increasing time spent on the page
and reducing bounce rates.
ROB HOFFMAN
Content placed in a
collapsible section.
Control Variant
(Bottom of the page) (Bottom of the page)
Question 1 About the product

Answer 1 Lorem ipsum dolor sit amet, consectetuer .
Answer 2 adipiscing elit, sed diam nonummy nibh
Answer 3 euismod tincidunt ut laoreet dolore magna.
See more information

Question 2
Lorem ipsum dolor sit amet, consectetuer . Question 1
adipiscing elit, sed diam nonummy nibh Answer 1
Answer 2
euismod tincidunt ut laoreet dolore magna. Answer 3
Question 3 Question 2
Lorem ipsum dolor sit amet, consectetuer. adipiscing elit,
Lorem ipsum dolor sit amet, consectetuer . diam nonummy nibh euismod tincidunt ut laoreet dolore.
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna. Question 3
Lorem ipsum dolor sit amet, consectetuer. adipiscing elit,
diam nonummy nibh euismod tincidunt ut laoreet dolore.
Question 4
Question 4
Lorem ipsum dolor sit amet, consectetuer . Lorem ipsum dolor sit amet, consectetuer. adipiscing elit,
adipiscing elit, sed diam nonummy nibh diam nonummy nibh euismod tincidunt ut laoreet dolore.
euismod tincidunt ut laoreet dolore magna.
ROB HOFFMAN
Adding Product
Descriptions
“Above The Fold”
Placing product descriptions above
the fold ensures that users see the
most important information
without scrolling. This can enhance
user engagement, signaling to
search engines that your content
is relevant and valuable.
ROB HOFFMAN
Variant
Breadcrumb 1 > breadcrumb 2 > Breadcrumb 3
Product name
5.0 20 reviews
Product
Image 5 price Add
Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
Book a Content
Strategy Session
using the link above.
ROB HOFFMAN
Helping you create

profitable content at scale
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ROB HOFFMAN

CEO OF CONTACT STUDIOS

8 PROVEN SEO A/B

A/B testing allows you to make

Here are 8 SEO A/B tests that

Product title Product title

Product title Product title

Product carousel Product title

Product title Product title

Variant Listing page Swipe for more info

Listing title Listing title

Full Listing Description

Button to Listing Description Button to Listing Description

Adding Top Brands

More new question to

FAQ Question 2 What are the best

Call out the brand names in the

Remove <td> elements

Change <td> tags to <th>

Appending the Brand

Placing FAQ Content

This layout makes it easier for users

Question 1 About the product

See more information

Breadcrumb 1 > breadcrumb 2 > Breadcrumb 3

Lorem ipsum dolor sit amet, consectetuer

Helping you create

Follow for more

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