Institute of Technology and Science

Master of Business Administration (2022-24)

LESSON PLAN
Semester-III

Session 2023-24

DATA ANALYTICS FOR BUSINESS DECISIONS

Subject Code: KMBN IT01

Course Credits: 3
Teaching Hours: 36 Hrs

Prepared By

Neha Sabharwal
(nehasabharwal@its.edu.in )

MBA
COURSE OBJECTIVE:
1. Understanding the Role of Business Analyst and Data Science in business.
2. Understanding the basic concept of data management
3. To understand the basic concept of R programming
4. To understand the application of business analysis.
5. Understanding the basic concept of Data Science Project Life Cycle.

COURSE OUTCOME: After completion of this course, students will be able to complete the following
key tasks:
COURSE OUTCOMES:

After completion of this course, students will be able to complete the following key tasks

S. Course Outcomes Bloom’s

No. Taxonomy
1 CO1. Understand the basics of business analysis and Data Science
Knowledge (K2)

CO2. Understand data management and handling and Data Science Comprehending
2 Project Life Cycle (K3)

3 CO3. Understand the data mining concept and its techniques Applying (K4)

4 CO4. Understand and Analyzing machine learning concept Analyzing (K5)

5 CO5. Understand the application of business analysis in different Applying (K4)

domain

PRE- REQUISITES:

Understanding the Fundamental of Information Technology.

BOOKS AND REFERENCES:
Text Books:
Business Analytics, Tanushri Banerjee & Arindam Banerjee, SAGE Publishing
Reference Books:
1. Essentials of Business Analytics: An Introduction to the methodology and its application,
Bhimasankaram Pochiraju, Sridhar Seshadri, Springer
2. Business Analytics : Albright & Winston, Cengage
3. Introduction to Data Science, Laura Igual Santi Seguí, Springer
Note: (Plus any other reading material as per the requirements)

Additional Videos:
https://www.youtube.com/watch?v=JC66t9eM10s
https://www.youtube.com/watch?v=I4NRCN9DPTI
https://www.youtube.com/watch?v=I4NRCN9DPTI

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VALUE ADDED COURSES
 https://www.mygreatlearning.com/academy/learn-for-free/courses/introduction-to-analytics
 https://www.udemy.com/course/data-analysis-decision-making-model-dashboards-using-excel/

ASSESSMENT CRITERIA:

A. Internal Component Marks (50)

1 Assignments Marks (20)

4 Written Assignment / Test (unit-wise based on university Q/P) 2.5*4=10

2 Case Discussions/ Guest lecture/ Group Presentations 5

3 Attendance & class participation 5

4 Internal Exam (Written) Marks (30)

Average of two internal examinations shall be taken against the 30

marks component

First Internal examinations ( 25% weightage) 30

Pre-university tests ( 75% weightage) 100

B. End Semester Examination Marks (100)

End term examination will be of 3.00 hrs. (As per the University pattern)

SESSION PLAN

Topic Session Cum. Pedagogy References

Session

Unit 1. Introduction (4 Hours)

What is business analytics? Historical Lecture & Business Analytics by

Overview of data analysis, Data Scientist Discussion Tanushri Banerjee, Sage-
Chapter-1
vs. Data Engineer vs. Business Analyst 2 2

Career in Business Analytics, what is data Lecture & Business Analytics by

science, Why Data Science, Applications Discussion Tanushri Banerjee, Sage-
Chapter-1
for data science, Data Scientists Roles and 2 4
Responsibility

Unit 2.Data Analysis (8 Hours)

Data Collection, Data Classification, Data 2 6 Lecture & Business Analytics by

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Management Discussion Tanushri Banerjee, Sage-
Chapter-3

Big Data Management, 2 8 Lecture & Business Analytics by

Organization/sources of data, Importance Lab Tanushri Banerjee, Sage-
Chapter-3
of data quality

Dealing with noisy data, dealing with 2 10 Lecture & Business Analytics by
missing or incomplete data, Outlier Lab Tanushri Banerjee, Sage-
Chapter-3
Analysis, Methods to deal outlier

Data Visualization 12 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-9

Unit 3. Data Science Project Life Cycle (8 Hours)

Business Requirement, Data Acquisition 2 14 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-4

Data Preparation 2 16 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-4

Hypothesis and Modeling 2 18 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-6

Evaluation and Interpretation, 2 20 Lecture & Business Analytics by

Deployment, Operations, Optimization Discussion Tanushri Banerjee, Sage-
Chapter-4

Unit 4- Introduction to R and Visualization of Data: (8 Hrs.)

R graphical user interfaces, data import 2 22 Discussion R The Statistical

and export, attribute and data types & Lab Programming Language,
Dr Mark Gardener, Wiley-
Chapter-1,2

Descriptive statistics, exploratory data 2 24 Discussion R The Statistical

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analysis, visualization before analysis, & Lab Programming Language,
analytics for unstructured data. Dr Mark Gardener, Wiley-
Chapter-4

Visualization of Categorical Data in R: 2 26 Discussion R The Statistical

Bar Chart Simple, Bar Chart with Multiple & Lab Programming Language,
Response Questions, Column Chart with Dr Mark Gardener, Wiley-
two-line labeling Chapter-7

Column chart with 45o labeling, Profile 2 28 Discussion R The Statistical

Plot, Dot Chart for 3 variables, Pie Chart & Lab Programming Language,
and Radial Diagram, Chart Tables. Dr Mark Gardener, Wiley-
Chapter-7

Unit 5- Application of Business Analysis

Retail Analytics 2 30 Lecture & Essentials of Business

Discussion Analytics: An Introduction
to the methodology and its
application,
Bhimasankaram, Springer
Chapter-5

Marketing Analytics 2 32 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-5

Financial Analytics 2 34 Lecture & Business Analytics by

Discussion Tanushri Banerjee, Sage-
Chapter-5

Healthcare Analytics, Supply Chain 2 36 Lecture & Business Analytics by

Analytics. Discussion Tanushri Banerjee, Sage-
Chapter-5

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