Project Information

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Project Name

1. Project Introduction
Agriculture is one of the important sources of national economic income, and
agricultural development is a topic of great concern to the six countries in the
Lancang-Mekong River basin. Among them, animal husbandry is a crucial
agricultural development category in Southeast Asia, where the pig raising amount is
about 540 million, accounting for about 68% of the world's total. Animal husbandry
in Southeast Asia has the problem of "dispersion and large quantity." The outbreak of
swine fever in 2018 has brought heavy damage to the pig industry in the region,
seriously threatening global pork production and food security. Currently, the animal
epidemic has not been effectively controlled, and the infrastructure construction and
the laboratory equipment of grass-roots animal epidemic prevention stations are

Project lacking and backward. The farmers lack professional breeding technology and

Introduction marketing means, so they can not get good economic benefits. In addition to the
impact of the current COVID-19, pork consumption has been greatly reduced. The
(within 500 words)
outbreak of the Russian-Ukrainian war has led to a sharp rise in the prices of soybean
meal, corn, and other feedstuffs, further increasing the breeding costs and causing
severe losses in the pig industry.
The team launched the plan of "Helping Farmers Get Rich and Revitalizing the
Animal Husbandry Industry" to help farmers raise and sell well, and build a social
service platform of "Internet plus Veterinary." Realizing the integration and
matching of resources in the breeding industry chain through big data and helping
rural farmers solve epidemic disease diagnosis and treatment to reduce breeding risks.
The project provides veterinary stations with breeding and epidemic prevention
training methods and veterinary talents through the platform and helps veterinary
stations train technicians. They Collect data sources from the platform in the
 countryside to provide free scientific breeding
epidemic prevention training, epidemic
detection sample collection, and information
platform operation training for farmers. So as
to achieve accurate epidemic prevention and
accurate real-time update and tracking of
breeding data. In the future, animal
husbandry-related enterprises such as
slaughterhouses will be precisely linked to
provide one-stop services from the source to
the consumer. Moreover, it can help solve the
problem of breeding terminal sales, increase
the production and income of farmers, and
help the economic development of animal
husbandry!

Figure1, Platform application operation interface

 2. Project background
2.1. Political environment
(1) Under the background of "Lancang-Mekong River Cooperation", animal husbandry
will have more potential for development
In July 2022, the Joint Statement on Deepening Agricultural Cooperation and
Ensuring Food Security under the Framework of Lancang-Mekong River
Cooperation states that it will strengthen exchanges and collaboration on agricultural
projects of the Lancang-Mekong River Fund, support the six countries to jointly plan,
jointly declare and together implement the Lancang-Mekong River Fund agricultural
projects in key areas of common concern such as food crops, livestock and
aquaculture, and disease prevention and control, so as to enhance the rural supply
chain.
(2) Strengthening technical exchanges on cross-border animal disease prevention and
control
The Three-Year Action Plan (2020-2022) for Lancang-Mekong River
Agricultural Cooperation states that technology should be made available to benefit
Theme
all parties, and training exchanges around cross-border animal disease prevention and
Interpretation
control should be conducted. Based on the support of the Special Fund for
(project background
Lancang-Mekong River Cooperation to promote the development of livestock
and strategy)
farming.
(3) Strengthening joint prevention and control of animal and plant diseases and
cooperation in the field of veterinary health
The Five-Year Action Plan for Lancang-Mekong River Cooperation (2018-2022)
pointed out that we should carry out animal and plant disease surveillance, early
warning, joint prevention and treatment cooperation, and strengthen veterinary health
cooperation.
The above cooperation agreement and the introduction of the Lancang-Mekong
River Fund's agriculture project are conducive to promoting in-depth cooperation
among the six Lancang-Mekong River countries in the field of animal husbandry and,
at the same time, enabling the project's intelligent farming model and animal disease
prevention and control methods in the Lancang-Mekong River countries to enhance
people's well-being.
2.2. Economic environment
Good development of livestock industry in Lancang-Mekong River Basin countries
 The Lancang-Mekong River Basin countries have advantages in abundant
natural resources and labor costs, especially in agricultural production. It maintains an
excellent economic growth momentum through export-oriented strategies, while
livestock occupies an important place in agriculture and is developing well.
2.3. Social environment
Cultural Communication for Humanities Exchange and Long-term Cooperation in
Lancang-Mekong River Basin Countries under the Framework of "3+5" Cooperation
Since the first Lancang-Mekong River Cooperation Leaders' Meeting in 2016,
three pillars have been identified: political security, economic and sustainable
development, and social and humanities. We will also increase rich exchanges in
social and cultural aspects. For example, education, culture, youth and other fields
will enhance friendship among the six Lancang-Mekong River countries. As well as
identifying five priority cooperation directions of connectivity, production capacity,
cross-border economy, water resources, agriculture and poverty reduction, many
projects benefiting people's livelihood have been implemented, laying a solid
foundation for comprehensive long-term cooperation.
2.4. Technical environment
(1) The "Internet + animal husbandry" to help modern animal husbandry industry
transformation and upgrading
The rapid development of the mobile Internet has penetrated all walks of life.
Data from different industries can be transmitted, shared and collaborated in real
time. With the new generation of the Internet of Things and mobile Internet
technology, you can grasp first-hand information data and understand the
development trend of animal husbandry. Provide online supervision services such as
breeding, epidemic prevention, quarantine, slaughtering, circulation, distribution,
harmless treatment, animal product safety, major epidemic disease warning, etc., to
animal husbandry supervision departments at all levels to ensure the quality and
safety of animal products and public health safety. Provide information management
systems such as intelligent breeding of livestock and poultry and traceability of
livestock product distribution for livestock breeding and operation entities to help
transform and upgrade the modern livestock industry.
(2) Big data information platform to help scientific farming
The technologies, products, applications, and standards related to big data are
constantly developing. Through the acquisition, storage and analysis of massive data
and the integration of resources, we create a big data center for animal husbandry,
form an information-sharing mechanism, realize centralized data management, and
overall improve the scientific, efficient and standardized management level of animal
husbandry production and operation enterprises.
2.5. Strategy
By building an information platform to provide training and learning courses for
veterinary stations, the staff of veterinary stations trained the animal epidemic
prevention personnel. The animal epidemic prevention officers go to the countryside
to provide free animal disease immunity for farmers and help animal disease testing
institutions to collect test samples while collecting data information. The team will
recover the data to build a warehouse. According to the service demand, we will carry
out customized veterinary technical services and technical training for practitioners
such as breeding enterprises, slaughtering enterprises, veterinary talents, and
epidemic prevention personnel to establish a perfect breeding epidemic prevention
system and create a digitalized breeding industry chain.
 3. Weakness analysis
3.1. Pain point analysis
(1) "Scattered, large volume" free-range operation
On the production side, the government has difficulty scaling management due
to the large base of pig-free-range farmers, long-term self-breeding and self-rearing as
the primary farming method, and low industry concentration.
(2) Weak awareness of livestock product quality and safety and animal disease prevention
With the continuous promotion of economic globalization, the trade of livestock
products from various countries is frequent. However, the deterioration of the habitat
environment of livestock products, the abuse of drugs in the breeding process, the
extensive use of additives in the production process, and the spread of animal and
plant diseases have all laid hidden dangers for the safety of livestock products.
Developed countries pay less attention to food safety and animal disease prevention,
and lack management mechanisms and backward detection technology, making it
challenging to guarantee food safety and disease prevention and control.
(3) Long-term dependence on imported high-quality breeding pigs, serious loss of
Problem Analysis resources
(market analysis, The outbreak of swine fever in Africa and the impact of the epidemic have
feasibility analysis) affected the breeding capacity of breeding farms, especially the loss of breeding
resources in some high-quality breeding farms, resulting in a shortage of breeding
pigs' quantity and a decline in quality. The pig industry is experiencing a "resumption
of production without seeds and lack of cores in the pig industry."
4. Feasibility Analysis
4.1. Wide market
The six Lancang-Mekong River countries have a vast market for pig breeding
and total demand. According to the data released by China's National Bureau of
Statistics, China, as the world's world's most significant pork production and
consumption, will sell more than 670 million pigs in 2021, with nearly 450 million on
hand.
4.2. Data-driven, process-oriented business model
The core business of this project mainly includes animal epidemic prevention
personnel training, epidemic disease diagnosis and treatment, and extensive data
platform construction. The way of business promotion is to provide free diagnosis
and treatment and one-to-one guidance on yield enhancement technology in the
countryside after training animal epidemic prevention personnel. At the same time,
collect breeding information from farmers, enter it into the big data platform, build a
breeding database for farmers, and realize real-time updates of breeding information
through one-to-one data platform operation guidance. As the volume of information
on the big data platform increases, in the future, farmers' information will be used to
link downstream slaughterhouses so that farmers can both raise and sell well, forming
a set of progressive and healthy business model processes.
4.3. Increasingly mature big data application technology
Big data-related technologies, products, and applications are becoming
increasingly mature and have played an essential role in economic development. This
project adopts a big data information platform. By constructing a service network, the
platform precisely links the livestock industry's upstream, midstream and downstream
to provide one-stop services, thereby broadening the consumption channels.
Therefore, the upstream, midstream and downstream of the livestock industry can
obtain the required services and data through the information platform provided by
this project, thus promoting rural revitalization. Build a perfect breeding and traceable
epidemic prevention system, realize the identification, information data inquiry and
traceable management of animals from breeding, and transportation to slaughtering,
and create a digitalized breeding whole industry chain.
 4. Business model

Figure2，Business model diagram

The company cooperates with the veterinary station to train the animal epidemic
prevention personnel through the self-developed information platform of I Animal
Husbandry to use the information platform. At the same time, the company
Project Design cooperates with animal disease testing agency to obtain quarantine data sources,
(marketing strategy, provides technical guidance services for farmers through animal epidemic prevention
organizing personnel. It provides door-to-door services for animal protection products, collects a
framework, and large number of breeding data of free-range farmers during the service process, and
budget) enters them into the information platform. The data collected by the platform will be
transmitted to the government for government support and subsidies. In the future,
through the integration of huge data sources, animal protection enterprises,
slaughterhouses and other animal husbandry enterprises will be connected to realize a
closed-loop service from animal breeding dynamics to sales.
6. Marketing Strategy
6.1. "STP" Policy
(1) Market segmentation
Due to the large number of rural farmers, free veterinary technology is
introduced into relatively backward areas. At the same time, by training animal
epidemic prevention personnel, animal epidemic prevention personnel can promote
free veterinary services, so that more farmers can obtain free and safe technology and
livestock can grow well and sell well. However, according to the differences between
the breeding varieties and policy environment, natural environment, number of
animal epidemic prevention personnel and age institutions of farmers in different
regions. They are subdivided into various epidemic prevention service stations, which
are based on core services and provide diversified services.
(2) Target market selection
For the services covered by farmers from production to sales, the project adopts
a product specialization strategy, focusing on epidemic disease diagnosis and
treatment and scientific breeding solutions. It fundamentally solves farmers' pain
points and subdivides into two major markets in the epidemic detection track: farmers
and animal husbandry enterprises.
① Large and medium-sized farmers: Free primary diagnosis and treatment services,
organize staff breeding technology training, customize and optimize breeding
personalized programs, collect data, conduct safety traceability of livestock
products, pig price monitoring, etc.
② Free-range farmers: Provide free diagnosis and treatment services, one-to-one
technical guidance, breeding skills training through animal epidemic prevention
officer training, and animal epidemic prevention personnel going to the
countryside. It also customizes breeding programs through big data information,
links downstream slaughterhouses, sells livestock products, and ensures the
service goal of farmers raising and selling well.
③ Animal protection product manufacturers: Provide platform entry rights. After
quality and price determination, settle in the Aimu Mall mini program, so that
farmers can buy good products.
④ Slaughterhouse: The future development goal is to ensure the purchase of
high-quality meat and poultry by cooperating with the company and docking with
upstream livestock products based on big data platform analysis.
(3) Market positioning
This project is positioned as a socialized service for rural veterinarians,
providing free services such as disease detection, treatment, animal epidemic
prevention training, breeding technology training for rural farmers, and building a
digital veterinary socialization service platform. The enterprise has created
employment and profit opportunities through animal epidemic prevention personnel
training, breeding technology training and other services, and won the support and
trust of most farmers. We will provide free door-to-door testing services and
treatment plans, and generate healthy breeding programs to increase production. For
the current phenomenon of low education level of rural farmers, lack of scientific
breeding technology, and few veterinary epidemic prevention sites, the enterprise
provides scientific breeding technology through the establishment of animal epidemic
prevention personnel to communicate and through free onsite diagnosis and treatment
services to improve the survival rate of pigs and meat quality. It also collects data
through animal epidemic prevention personnel to build an information service
platform. As the database continues to increase, the future will be based on breeding
data for farmers to provide personalized production increase programs while linking
downstream slaughterhouses.
6.2. "4P" Strategy
(1) Product strategy
The company adopts the three-dimensional resource model of "farmer +
veterinary socialized service + enterprise" to build a big data information platform,
integrate and scatter farmer resources, customize veterinary socialization services,
and accurately link enterprises and slaughterhouses to provide one-stop services from
the source to the consumer. The main products and services are:
① Training services. Skills training for animal epidemic prevention personnel and
breeding technology training for farmers.
② Disease testing services. Go to the countryside to detect epidemic diseases for
farmers and carry out scientific treatment in a timely manner, generate
customized scientific breeding plans, and increase production and breeding
strategies.
③ Animal husbandry enterprise services. Provide platform entry opportunities and sell
animal protection products.
④ Slaughterhouses for the future. By cooperating with downstream slaughterhouses,
we provide them with food safety traceability services and accurate matching of
product needs based on the data they have.
(2) Price strategy
The company will analyze the industry trend, the competition situation in the
same industry, and the composition of operating costs and make reasonable
provisions on pastoral enterprises' settlement costs and product pricing. It is also
clearly stipulated that the pricing of products of animal husbandry-related enterprises
shall not exceed the maximum price limit in the market.
(3) Channel strategy
① Offline
A. Animal epidemic prevention personnel innovate the management mode, provide free
 skills training, divide the management of animal epidemic prevention personnel into
three steps, and implement a three-level management system in the initial stage: Set
up epidemic prevention team leaders, animal epidemic prevention officers and
liaison officers. In the intermediate stage, a two-level management system is
implemented: the establishment of epidemic prevention captains and animal
epidemic prevention officers. In the mature stage, we will set up its service team
and an immunization service team according to market capacity. Based on
improving the animal epidemic prevention team, we will go to the countryside
through the animal epidemic prevention team to provide free services and
breeding technology and epidemic prevention technology training for farmers
and gain trust in the service.
B. Epidemic disease testing for farmers: Veterinary professional technicians go to the
countryside to provide free epidemic disease testing, and the government
provides subsidies to support the promotion of "hit first and then supply,"
providing farmers with free and scientific epidemic disease diagnosis and
treatment services, as well as more scientific veterinary breeding technology.
C. Animal husbandry enterprises: Provide platform qualification for animal
husbandry enterprises, let more enterprises settle in, and provide farmers with
preferential and high-quality products through screening and accurate
investigation.
② Online
A. Official website: Introduce project product forms and service information to
customers, and show cooperation cases. The website provides a platform
registration window for collecting basic customer information.
B. WeChat public account: publish self-diagnosis and treatment tips tweets, offline
training activity notices and tweets on the official account.
C. Information platform: release consultation on veterinary socialization, attract
more attention and support from college students, enterprises and governments,
and improve the company's social attention and popularity.
D. We-media platform: Link to TikTok, YouTube Shorts, Instagram Reels, etc., and
shoot daily free quarantine service process and breeding technology
knowledge-sharing videos.
(4) Promotion strategy
③ Online promotions
A. Sale of products of animal husbandry enterprises.
B. Discount promotion: Launch limited quantity and time discount activities with
various animal protection products. And launch complete reduction activities so
farmers can buy products at the lowest price.
C. Product price regulations: It is clearly stipulated that the price of products sold by
animal husbandry enterprises on the platform of the enterprise shall not exceed
5% of the factory price.
④ Offline promotions
A. Discount promotion: When conducting breeding technology lectures and offline
lectures, animal husbandry enterprises can distribute animal protection products
for free or make a 20% discount on consumption on the same day.
B. Product recommendation: Through the data collection of the big data platform, the
scientific feeding plan of farmers is accurately located, and product
recommendation is carried out.
 7. Financial budget
In the initial establishment stage, the project's funds mainly come from the
Lancang-Mekong River government's financial support and self-creation functions.
The project start-up capital is USD352,601.8, mainly used for purchasing fixed
assets, labor costs, product development, product maintenance, and promotion. The
detailed usage is as follows:

7.1. Cost budget

table 1, Cost budget chart

Unit:USD

Cost Cost
Number Project Use
classification (yuan/year)
Shipping and Storage
Server 14139
Data
Project Outlook Computer
(promotion 1 Fixed assets Coding and Office 45000
equipment
methods, chance and
Office Supplies 7069.5
challenge)
rental cost office 1728.1

Total 67936.6
Product product design,
78550
development modeling, and testing
Product Updates to Product
2 update data 17281
Data Sources
development
Technology technology to develop
23565
application products

Total 119396

Feature upgrade Feature update iteration 34562

Product
3 Functional Repair products with
maintenance 54985
maintenance bugs and other problems

Total 89547

4 Product Website cooperation Customs official website 12568

 promotion of each country

Promote products on
Promote on
mainstream media
media 10997
platforms in various
platforms
countries

Advertising platforms at
Promoting ads 7855
international airports

Total 31420

R&D Department 9426

Operation and Salary payment: 5000

Maintenance yuan/month 9426

Department

5 Labor costs Planning

8483.4
Department
Salary payment: 4500
Media Department 8483.4
yuan/month
Ministry of
8483.4
Manpower

Total 44302.2

All Total 352601.8

7.2. Staged spending

table 2, Initial expense chart

Unit:USD
Cost
Number Project Use Instructions for use
(yuan/year)
Platform For the technology, coding,
System
1 development testing involved in the R&D 144532
construction
process process

Equipment Coding, testing, running

2 Server 14139
purchase when importing third-party
 resources

90,000 yuan per unit, 10

Computer 7069.5
units in total

Office 4500 yuan per unit, 10 units

157.1
equipment in total

Expenses for technical staff

Pay staff 43988
and promotional staff

Maintenance
Maintain daily systems 68809.8
system
Other
3 Entering mainstream media
Promotion fee 15191.57
platforms

Organization operation and

Management costs 14500.33
management

All Total 308387.3

table 3, Post-Foundation Expenses chart

Unit:USD
Cost
Number Project Use Instructions for use
(yuan/year)
Platform For the technology, coding,
System
development testing involved in the R&D 135106
construct ion
process process
1
Coding, testing, and running
Link to third- party
of third-party resource 145631.7
resources
function import

Coding, testing, running

Server when importing third-party 183807

Equipment
2 resources
purchase
90,000 yuan per unit, 15
Computer 7069.5
units in total
 4500 yuan per unit, 10 units
Office equipment 314.2
in total

Expenses for technical staff

Pay staff 50272
and promotional staff

Maintenance
Maintain daily systems 78235.8
system
3 Other
Cooperation with third-
Link resource fee 15678.58
party link resources

Entering mainstream media

Promotion fee 14845.95
platforms

All Total 630960.73

7.3. Analytical Development Ability

Self-sufficiency rate of funds = (business income + operating income + other

income) / (business expenditure + operating expenditure) * 100%.
=110/92*100%=120%

Since the self-sufficiency rate of funds is greater than 1, it shows that the
organization can effectively maintain.
In conclusion: the following analysis results can be drawn: for third-party resources,
their funds are invested in this public welfare project to realize social value while
assuming their social responsibilities.
8. Company introduction
8.1. Basic introduction of the company
The company's full name is "Aimu Biotechnology Co., Ltd.". It is a company
that provides socialized veterinary services for the animal husbandry industry to help
farmers solve epidemic disease diagnosis and treatment, reduce breeding risks, and
reduce the burden of grassroots veterinary stations.
The company's members give full play to the advantage of the new liberal arts
"finance + veterinary + information technology," build a big data information
platform, integrate the resources of scattered farmers, and customize veterinary
socialization services. Through "Internet + socialized veterinary services", we will
solve the problem of breeding terminal sales, improve the grassroots veterinary public
health and food safety system, and improve the prevention and control capabilities of
major animal diseases. Accurately link enterprises and slaughterhouses to provide
one-stop services from the source to the consumer and promote the development of
animal husbandry in Southeast Asia.
After many field investigations， the company took Liuxu Town, Nanning City,
Guangxi Zhuang Autonomous Region, China as a pilot at the beginning of the period.
Its small number of farmers, animal husbandry, and livestock is conducive to the
company's epidemic prevention pilot work. It is estimated that the company's
epidemic prevention pilot work can increase the epidemic prevention density of
animal husbandry in Liuwei Town to 99.5%, transform experience breeding into
scientific breeding, and form a standardized and replicable model in the future, which
will be promoted to China's neighboring countries.
8.2. Organizational Structure
At the initial stage of establishment, the company aims to link multiple resources
and promote the development of animal husbandry, promote the operation and
management of the company, and enhance the organic integration and synergy of the
value chain. The company will adopt a linear functional organizational structure and
set up seven entity functional departments: the Personnel Department, the Product
Department, the Marketing Department, the Finance Department, the Operation
Department, the Technology Department, and the Planning Department.

Figure3，Organization chart

9. Strategic Planning
In 2023, we will enter the promotion stage with some Lancang-Mekong River
countries. For example, we will cooperate with Laos and Cambodia, sign
corresponding trial agreements, and complete the use of large-scale products among
countries.
In 2024, we will cooperate with all Lancang-Mekong River countries to fully
promote and use products under the scope of mutual recognition.
In 2025, we will cooperate with third-party resources in all Lancang-Mekong
River, such as vaccine manufacturers and pharmaceutical companies, to enrich and
improve product functions.
10. Risk factor analysis and avoidance
10.1. Risk and avoidance of service
Risk: The organization serves mainly livestock and farmers. In the service
process, due to the consciousness deviation between the server and the did, it is easy
to cause problems such as communication and information asymmetry in the service
process.
Avoidance: Continuously go deep into the animal husbandry industry to
understand the real-time situation, master the actual and adequate information, avoid
service deviation caused by information asymmetry, and reduce communication
problems to a certain extent. Optimize the work process and strengthen the pre and
post-training for internal organization members.
10.2. Risk and avoidance of Capital chain Break
Risk: Ai Mu's team members are college students with limited financial strength,
and the project is still in the market development stage. Specific difficulties in
fundraising and fund management may lead to the risk of capital chain rupture.
Avoidance:
(1) Carefully study the loan policy, the supply and demand of the capital market,
the national policy, and the interest rate trend of the capital market, and build
low-cost and diversified financing channels.
(2) Draw up a practical business plan and introduce the resources and capital of
Guangxi animal epidemic monitoring institutions through innovative business
models.
(3) Seriously study angel investment and strive for investment.
10.3. Risk and avoidance of data security
Risk:
(1) This product involves a large amount of sensitive data in transmitting system
data, which may cause sensitive data leakage.
(2) During the exchange of system data with the outside world, many sensitive
data will be exchanged, which may cause sensitive data leakage.
(3) During the system's operation, if the system itself has vulnerabilities that can
be attacked. It may also cause sensitive data leakage.
 Avoidance:
(1) Based on data confidentiality, we follow the rules (laws and regulations, data
collection agreements, usage scope agreements, etc.)
(2) The data masking technology should be applied to sensitive information
(personal information identification).
(3) Watermarks are added when core data is used, and technical measures are
taken for protection.
10.4. Risk and avoidance of internal management
Risk: Since the organization is in the early stage of its establishment, its internal
personnel management, organizational structure, salary design, etc. are not yet
mature, and it is prone to the risk of internal management problems.
Avoidance: We will improve the organizational structure design, salary design,
and system management as soon as possible.