POSITION: Ad Optimization Specialist/Media Buyer

JOB SUMMARY

Ledrad Media is a DOOH Advertising Company. As an Ad Optimization Specialist/Media

Buyer your crucial roles will be maximizing the effectiveness & efficiency of advertising campaigns.
You will focus on optimizing Ad placements, targeting the right audience & achieving the best possible
ROI.

Key Responsibilities
1. Ad Optimization: Manage & Optimize Ad placements & campaigns to ensure
maximum ROI. Explore & implement strategies to improve Ad
performance.
2. Performance analysis: Monitor & analyze the performance of advertising
campaigns, track key performance metrics, identify underperforming areas
& make data – driven recommendations for improvement.
3. Ad Campaign Strategy: Select the optimal advertising platforms & timings.
Develop & implement Ad campaign strategies aligned with organizational
goals.
4. Media Planning & Buying: Collaborate with clients, creative teams & media
vendors to plan & buy media space for advertising campaigns.
5. Market Research: Conduct market research to identify trends, target
audience behavior & stay updated on the latest media buying trends for
benchmarking.
6. Collaborate with the sales team to understand customer needs and Ad
objectives.
7. Vendor Management: Build & maintain relationships with media vendors &
advertising networks, negotiate contracts & ensure media placements meet
quality standards.
Skills & Requirements
 A bachelor’s degree in digital advertising, marketing, communications or a
related field. Additional certifications in Media Buying & digital advertising
is an added advantage.
 Experience in digital Ad placement, optimization & familiarity with various
Ad platforms including DSPs.
 Ability to analyze data using Google Analytics & other analytics software,
track performance & make decisions for actionable insights.
 Strong understanding in the media advertising including Ad formats,
audience targeting, media channels & advertising platforms.
 Creativity & innovation, excellent communication & negotiation skills, time
management & strong organizational skills.

Kindly share updated CV through georgina.muchoki@ledrad.com stating Ad Optimization

Specialist/Media Buyer on the Subject Line. Shortlisting is being done on a rolling basis
till the position is filled. Good Luck