VIDHYAA GIRI COLLEGE OF ARTS AND SCIENCE – PUDUVAYAL

(Affiliated to Alagappa University)

(Recognized Under Section 2(f) by the UGC)
Department of Business Administration
Unit Test-I

Class: I BBA MARKETING MANAGEMENT – 23BBA2C1 Max Marks: 75

Date: 2024 Time : 3 hours

Part – A (Answer all the Questions) (10X2=20)

1. Define Marketing.
2. What do you mean by marketing management?
3. What is product management?
4. Define pricing,
5. What is meant by promotion in marketing?
6. What is selling?
7. What do you mean by advertisement?
8. What is marketing strategy?
9. What are the features of marketing?
10. What is meant by distribution?

Part – B (Answer all the Questions) (5X5=25)

11. Explain the characteristics of marketing.

12. Explain the macro environmental factors affecting marketing.
13. Write a short note on marketing mix.
14. Explain the types of marketing.
15. Explain the need of marketing strategy.

Part – C (Answer all the Questions) (3X10=30)

16. State the difference between marketing and selling.

17. Explain the functions of marketing management.
18. Explain the merits and demerits of marketing strategy.