APPLICATION FORM – CATEGORY III

THE CIVITAS CITY OF THE YEAR

Eligibility:

• The CIVITAS Award is open to all cities that have signed the CIVITAS declaration and are a member of
the CIVITAS Forum Network. If your city is not a Forum member yet, please complete and sign the
CIVITAS Forum Declaration

• Winners from CIVITAS Awards 2012 are not eligible in the 2013 contest.

• Demonstration cities of CIVITAS I, II, PLUS and PLUS II are eligible to apply for two Award categories.

• Non-demonstration cities are eligible to apply for one Award category.

• Each city can submit maximum one application per category.

Evaluation Criteria
To be rewarded, your application should evidence:
• Continuing implementation of ambitious transport policies;
• Active involvement of local stakeholders throughout implementation;
• An ability to address key challenges and obstacles as they arose during policy implementation;
• Active representation of the CIVITAS Initiative during the years of 2012-2013;

The implementation phase of the demonstrated measure/policy/strategy should not have started
earlier than 2010.

Selection Process
The category III award winner will be selected by the CIVITAS Award Jury, based on the merit of its
application.

Please send your entry via e-mail to the CIVITAS Secretariat at the following address,
with “CIVITAS Award Category III” placed within the subject of your message

civitas.forum@inovamais.pt

This call closes on 9th August 2013!

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APPLICANT DETAILS
Local authority Municipality of Funchal
Country Portugal
Street / Post box Praça do Município
Postal Code, City 9004-512 Funchal
Name Claudio Mantero
Telephone 291 211012
Email gep@horariosdofunchal.pt

JUSTIFICATION
Please answer the following questions using no more than 150 words for each answer. The insertion
of images is allowed.

Please describe those sustainable urban transport policies your city successfully implemented, and
indicate why you consider them to be ambitious (max. 150 words)

The transport sector in the region of Madeira is heavily depended upon fossil fuels, responsible for
exhausts and emissions into the atmosphere and disturbing with noise both residents and tourists.
Noteworthy is that, in Madeira, the energy consumption of the transport sector represents about
60% of the overall final energy consumption. This feature reflects the sharp increase in the number
of private and commercial vehicles during a recent period of economic grow and was encompassed
by the development of large investments in road infrastructure. Besides the energy consumption,
the transport sector also plays a major part in the Region´s gross value added.

Funchal, the regional capital of Madeira, started to face the above quoted challenges during the last
10 years, improving in a remarkable way the local approach to mobility, environmental and energetic
problems. To promote a less car dependency lifestile in Funchal, the municipality introduce traffic
restriction in the inner city to private car. To preserve the historical center, the Municipality has been
closing some streets transforming them into pedestrian zones. These actions have had very good
results, helping to decrease traffic congestion noise and pollution in the central areas and
contributing to a better quality of living, working and recreation. Surveys conducted in the past, have
clearly outlined that almost all citizens and shop owners believe this measure to be very important.

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The city's participation in the CIVITAS MIMOSA project in 2007 represent another key step in the
mobility policies pursue by the Municipality and by the local stakeholders, namely Horários do
Funchal (the PT Operator) and the University of Madeira, in the quest for greener and sustainable
mobility solutions. The measures that were implemented have brought several benefits, including
the promotion of intermodality, the creation of a high quality bus corridor in the Western part of the
city, the implementation of a service that combines public transport and bicycle, allowing the
transportation of bicycles throughout a fairly hilly city, or the development of awareness campaigns
targeted to specific audiences such as students.
Needleless to say that the city is today a must in urban mobility initiatives, participating in a wide
range of different European projects within the DGTREN, INTERREG, Intelligent Energy Europe, ERDF.
Plus, it regularly welcomes events such as the European Mobility Weeks and European energy
weeks.
During Civitas MIMOSA implementation project Funchal undertook a balanced mix of 13 measures.
All of these measures have evolved into ambitious and long-forward supportive activities that are
expected to be sustained in time. Tourist Kit, one of the most iconic sub-activities, has involved 19
hotels during MIMOSA lifetime. A cost-benefit analysis (CBA) based upon the assumption that all the
hotels within the measure catchment area would incentive tourists to take public transport (PT)
rather than courtesy busses or the taxi has shown an overall Net Present Value (NPV) of nearly
7.000.000€, evaluated against a Business-as-Usual 2015 scenario.
Sustainable fleet can also be considered a mindset to change manager’s beliefs with regard to fleet
renewal that is often envisaged as a burden and pure investment. CBA have shown that an
investment in buying a large fleet of 18 mini-buses can create a positive NPV of 19.549.693€ (in 2008
costs) within a 10-year lifespan.
Funchal has also implemented PT services in an area with no previous supply due to the narrowness
and steepness of the roads (Santa Luzia). The Eco Driving has produced results that hardly any expert
in the field can ignore, due to its holistic approach towards the driver’s attitude on the wheel.
New mobile phone devices were designed, such as “Rotas Funchal” which is now available for
Android and IPhone or the travel planner browser that can be easily distinguished by the provision of
tourist’s routes using public transport solely.

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Students happily participating in the Orienteering competition by bus

Bus&Bike a new and innovative modal option in Funchal

Demonstrating green technology assets

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Please explain how your city has actively involved local stakeholders throughout the process of
policy implementation (max. 150 words)

Local project partners soon realized that if they worked together with other entities they would
become more effective. Hence, MIMOSA has led to new cooperation relationships with a range of
entities and particularly motivated citizens (local champions) that are likely to remain in force
beyond the project lifespan.
Local cyclist associations, assembled in technical workshops, were engaged from the scratch in the
design of the Bus&Bike measure to collect tips and advices from those who deal with cyclists every
day.
Hotel managers have realized that public transport, and the Tourist Kit in particular, can provide a
added-value for their hotels (for promotion, hotel’s accessibility improvements and customer
satisfaction).
The PT Operator and the Municipality were able to create a strong alliance with parking facility
managers to set a P&R scheme that does not entail financial risks, as the parking facilities are not
rented and PT connections to the city centre are regular.
Students were involved in mobility management activities at several schools and sport associations
were addressed in the frame of orienteering competitions.

Students and sport associations giving the example and demonstrating a staggering rise in bike usage

Please indicate how your city addressed or responded to key challenges and obstacles as they
arose during policy implementation (max. 150 words)

Success is the keyword that everyone looks for. So it comes with no surprise that often when
obstacles show up and hinder the project, partners have to join forces to overcome them on the one
hand and to showcase what the project have to offer through several meetings on an administrative
level.
Key obstacles encountered include resistance to selling PT tickets at hotels due to their strong links
with local taxis that give strong commissions to hotel receptionists in order to persuade tourists to
choose them over the public transport service. In addition to this, some hotels cannot stop running
their courtesy bus as they have commercial agreements with tourism operators. The project also
received low support from those hotels that believe public transport is less “exclusive” than a special
shuttle service To convince more sceptical hotel directors, the partners got together with the
regional authorities to host “the “CIVITAS MIMOSA Local Ambassadors” awards ceremony which
hailed the Tourist Kit experience.
Another typical example of how to get the support of a professional school in a mobility

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management initiative is related with the organization of the Orienteering race by bus. Teachers
envisaged this opportunity to make participation compulsory and integrated it in their portfolio of
activities, as the students had to report about what do they learned that is feasible to support
forthcoming tourism policies.

CIVITAS-MIMOSA Local ambassadors award Cerimony

Please explain why your city should be considered the CIVITAS City of the year (max. 150 words)

Funchal has come up with an interesting mix of ingredients that turn the city into a more people
friendly and liveable environment to live and to work on. The city has granted a wide public
attention with the organization of the 2011 edition of the CIVITAS FORUM, in which some of the
MIMOSA measures were showcased. Moreover, the chair of the Political Advisory Committee
(PAC) for the period 2011-2013 is the vice-mayor of the city, Mr. Bruno Pereira. One should also
notice that Funchal is a founding member and had a relevant role for the establishment of the
CIVINET Iberia network. This shows the high level political engagement that acted as an essential
driver to accomplish the project goals.
Noteworthy that the CIVITAS package of measures have won in 2011 the Regio Stars award for CITY
STAR category addressing Integrated, clean urban transport projects. Other recognitions were given
to Funchal. In 2012, the Bus & Bike service has won the Portuguese Cycling Federation Award for
cycling mobility. The jury was particularly impressed with how the service formed part of a wider
sustainable mobility policy and promoted the bike as a daily mode of transport in a city with a rough
landscape. Arguably, the award can be inspiring and transferred to other hilly cities throughout
Europe.
On June 2012, Funchal Deputy Mayor, along with other politicians from the MIMOSA consortium,
was at the frontline of European mobility thinking with the organization of a high level meeting with
the Urban Intergroup in the European Parliament. This meeting was essential to better identify
future policies and funding tools for environmental sustainability and urban mobility within the
European Regional Development Fund.
In addition to this, the Orienteering Competition by Bus was regarded, by a peer-judgment during a
transferability auction held in the city of Bologna in 2012, as the most transfer-worthy action among
all the 69 measures developed by CIVITAS-MIMOSA. The brilliant liaison between sport, leisure and
intelligence has convinced Tallinn which is already an importing city of this action. The demonstrative
effects of this policy are highlighted by the EPOMM 2013 second runner-up award for policy
transfer.

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CIVITAS FORUM 2011 held in Funchal

PAC committee assembled in Funchal

European recognition of CIVITAS – Regio Stars 2011 award ceremony

Applications will be collected and forwarded to the CIVITAS Award Jury for evaluation and
voting. A decision will be reached by 5th September, 2013. You will be informed accordingly,
in order to begin preparing for the Award ceremony.

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