PROPOSAL

Feasibility Study

Company Name British Food Company

Reference Number AMCO | P03073
Date of First Submission August 15, 2023
Date of Current Submission August 15, 2023
Version Number V.001

Proposed By
ALI AL ANSARI & MOHAMED ANWAR CO.
To
Managing Director
British Food Company
Doha, State of Qatar

August 15, 2023

Subject: Proposal for Feasibility Study

Dear Sir,

We would like to thank you for giving us an opportunity to submit our proposal to provide our service to
your company.

Please find enclosed herewith our proposal. We hope this will meet your requirements and expectations.

We appreciate this opportunity to be of service to your company and confirm our commitment to provide
you with quality services in a very efficient, timely and professional manner.

Kindly confirm your acceptance of this proposal by signing the page 10 hereof and return it to us at your
convenience.

If you need any clarification regarding this proposal, please feel free to contact us.

Our proposal shall remain open and valid for a period of at least 30 days from proposal date.

Thank you,

Mohamed Nauzer FCCA FIPA

Managing Partner

T | F (+974): 4443 0696

Mobile (+974): 3387 2512 | 6679 4079
Email: info@ansariauditors.co

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 CONTENTS PAGE

The Firm - A Brief Profile 4

 Qatar Experience with an International Outlook
 Our Expertise
 Our Major Services
 Why Choose ALI AL ANSARI & MOHAMED ANWAR CO.
 Free of Disciplinary Action

Scope of Work 5-6

Deliverables 7-8
Client’s Responsibility 8

Time Frame 8

The Engagement Team 8

Confidentiality & NDA 8

Jurisdiction & Governing Law 9
Professional Fee 9
Terms of Payment 9
Terms of Service 9
Agreement 10

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The Firm - A Brief Profile

Ali Al Ansari & Mohamed Anwar Co. was established in 2012 under the Ministry of Commerce and
Industry Qatar. Our firm is a member of Kudos International (UK) which is the global network of
accounting & auditing firms having offices in around 50 countries. The network is also a member of the
Forum of Firms at International Federation of Accountants (IFAC).
Our firm is an approved partner at Qatar Development Bank (QDB) for TADQEEQ program (accounting &
bookkeeping services and annual audit & taxation services).
Our firm is an approved auditor at Qatar Free Zone (QFZ).
Qatar Experience with an International Outlook
International Network over 40 countries.
Multinational Professionals.
In-depth knowledge of local and GCC countries laws & regulations.
In-depth knowledge of international accounting & auditing standards.
Our Expertise
Our professional team brings a unique blend of technical understanding, expertise, and best practices
along with deep local knowledge and longstanding experience in the GCC region.
Our senior professionals are holding more than 80 years of collective experience with technical expertise
in auditing and leading major engagements in the real estate, construction, Trading, manufacturing, family
business and non – for profit organizations.
Our professionals offer specialized skills and expertise, as well as the communication skills necessary to
help you achieve your objectives. Our professional team include:

 Public Accountants
 Internal Auditors
 Tax Advisors
 IT Experts
 Business Consultants
 Financial Consultants

Our Major Services

 Audit and Assurance Services

 Tax Advisory Services
 Accounting Services
 Business Advisory Services

Why Choose ALI AL ANSARI & MOHAMED ANWAR CO.

As one of the leading local accounting & auditing firms with international exposure, we are capable
enough to meet your service request. We pride ourselves on hard work and low overhead, which allows
us to keep our fees competitive. With our reputation, size, service, and experience, you can consider us a
good value.
Free of Disciplinary Action
Since our inception we are free of litigation, penalties, and debt, and we have no sanctions or restrictions
imposed by professional organizations, regulatory authorities, or other government institutions.

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Scope of Work

Areas Scope

1. Market Assessment
 Industry overview & trends
 Key growth drivers and deterrents
 Industry characteristics encompassing seasonality, industry
lifecycles
 Product applications

2. Market Demand
 Assessment of export potential
 Export competitiveness of the firm
 Expected market growth over a 5-year horizon

3. Market Supply
 Supply assessment in detail
 Import and export quantitative details of the product, if applicable
 Competitors’ comparative analysis
 New project positioning in detail
 Competitive advantages /disadvantages
 Demand – Supply Gap
 Market share assumptions and justifications
 SWOT Analysis (chart, analysis, conclusion)
 Porter 5 S analysis (Model, Analysis, Conclusion)
 Marketing Plan

4. Technical Assessment
 Machinery list with, quantity, price, and comparison
 Raw material and availability and access to raw material and other
input products
 Manpower Assessment
 Organizational structure
 Competencies and skills requirements of key staff
 Salaries and allowances breakdown
 Annual additions to staff
 Location Assessment
 Space allocation in sqm (land area and built-up area)
 Location assumptions & Comparative analysis:
 Potential locations (areas) – minimum 3 options where applicable

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  Proposed location and recommendations with justifications
 Licensing Requirements
 Licensing, permits and other regulatory requirements for
setup/expansion
 Issuing authorities and Expected timeframe
 Challenges
 Incentives provided by regulators, (Including lease, water,
electricity, etc.)
 Business Strategy
 Strategic goals of the business
 Strategic action plan and timeframe

5. Financial Assessment
 Investment Cost
 Capital Expenditures
 Financing requirements
 Cost assumptions
 Revenue Assumptions
 Income Statement, Balance Sheet and Cash flow
 Investment appraisal assumption
 Dividend policy
 Financial Indicators
 Breakeven Analysis
 Sensitivity Analysis
 Risk Analysis
 Critical Success Factors
 Implementation Action Plan
 Conclusions and recommendation

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Deliverables

Areas Deliverables

1. Executive Summary  Introduction

 Target market Analysis
 Competitive advantages
 The scope of the business and its importance (What makes
business attractive)
 Market Assessment Summary
 Financial Assessment Summary
 Conclusion and recommendations

2. Business Overview  Business concept

 Business Strategy

3. Market Assessment  Market Overview

 Target market – Detailed study on the location, its
characteristics, size of population and their diet preferences
etc;
 Market Demand – detailed study of the family dining demand
in this segment
 Market Supply – in-depth study of the current supply in the
market, includes the number of UID prices, average sales,
competitors’ comparative analysis
 Pricing strategy – asses the current market and propose the
best rates
 Project positioning strategy- assess the competitors and
propose how to position the refrigeration’s among the
competitors
 Market share analysis
 SWOT Analysis
 Marketing Plan

4. Financial Assessments
 Investment Assumptions
 Financing Assumptions
 Revenue Assumptions

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  Income statement, balance Sheet, Cash flow statements
 Investment appraisal analysis
 Analysis of financial results
 Ratio Analysis
 Payback period analysis
 Break-even Analysis
 Sensitivity Analysis
 Risk Analysis
 Critical Success Factors

5. Conclusions &
Recommendations

Client’s Responsibility

British Food Company is responsible for establishing and maintaining of adequate records and effective
internal controls. British Food Company is responsible for compliance with all the prevailing laws and
regulations in the State of Qatar. British Food Company agrees to accept the responsibility for any effect
on the services for basic information or transaction documents not submitted to us, or losses that may
result from their absence.

Time Frame

The time for the assignment will be completed within 45 working days provided that all requirements are
met and provided. We shall keep you informed on the progress of the job in regular intervals. Further, we
shall keep you posted on any delay in meeting the time deadlines also, if any.

The Engagement Team

The most critical factor in providing you high-quality service is choosing your engagement team. We take
team selection seriously and have the appropriate team of advisors to meet your needs. Staff members
attend a series of core audit and accounting courses over the first four years of their careers. Staff
subsequently receives additional training on accounting and auditing for the special nature organizations.
Confidentiality & NDA
We will hold in strict confidence of any confidential information obtained from the client and we will not
disclose it to any other third party or use it except in connection with this assignment. If applicable, we are
ready to sign a Non-Disclosure Agreement (NDA) with the client. Confidential Information shall not
include any information which;
a. is or hereafter becomes generally known to the public;
b. was available to the receiving party on a non-confidential basis prior to the time of its
disclosure by the disclosing party;
c. Is disclosed by an independent third party with a right to make such disclosure. Unless
required by law, neither party shall disclose the other party’s Confidential Information to any
neither person nor entity except as expressly provided.

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Jurisdiction & Governing Law
This proposal shall be governed by and construed in accordance with Qatari Law and all disputes arising
hereunder shall be subject to the Qatari Laws.
Professional Fee

SR #. Services Fee (QAR)

1. Feasibility Study 28,000.00

Total (Twenty Eight Thousand Qatari Riyals Only) 28,000.00

Terms of Payment
 50% of the total fee shall be paid in advance upon signing of this proposal.
 50% of the fee shall be paid upon submission of the First Draft Report.

Terms of Service
 Payment: Our fees are billed at an all-inclusive rate based on the time required to carry out each
aspect of our strategic financial management service. The proposed fees are to be used as an
estimate only based on the details provided and subject to change if the project specification or
terms of contract are changed in any way.

 Termination: Termination of services may be made initially by telephone contact, or e-mail.

a. Ali Al Ansari & Mohamed Anwar Co. will need formal notification in writing.
b. BRITISH FOOD COMPANY will then be invoiced for all work completed over and above
the non-refundable deposit that will have been made at the time of first ordering.
c. The balance of money due must be paid within 30 days of such notification.

 Miscellaneous: If Ali Al Ansari & Mohamed Anwar Co. is prevented by reason of any cause
whatsoever outside its control from performing or completing any service for which a Contract has
been made, BRITISH FOOD COMPANY will be subject to pay:

a. For the expenditures of all the work that has been actually made or incurred by until then.
b. Proportion of the agreed fees equal to the proportion (if any) of the service actually carried
out; ALI AL ANSARI & MOHAMED ANWAR CO. shall be relieved of all responsibility
whatsoever for the partial or total non-performance of the required Services.

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Agreement

This Proposal Agreement may not be modified in any manner unless in writing and signed by both
parties. This document and any attachments hereto constitute the entire agreement between the
Parties. This Contract shall be binding upon the Parties and assigns and shall be enforced under the laws
of the State of Qatar.

By affixing signature and company stamp below, the client (“the second party”) agrees with the items
contained herein in the Proposal.

ALI AL ANSARI & MOHAMED ANWAR CO. British Food Company

First Party Second Party - Client

Signature Signature

Mohamed Nauzer Mohamed Anwerdeen

Name of the Signatory Name of the Signatory

Date Date

Company Seal Company Seal

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 Thank You!
We Serve You the Best Because You Deserve the Best!

ALI AL ANSARI & MOHAMED ANWAR CO.

P.O Box No. 37550, Doha,
State of Qatar

© 2012 Ali Al Ansari & Mohamed Anwar Co. All rights reserved

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