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SAMPLE PROJECT
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ROLE OF COMMUNICATION
MEDIA IN SOCIAL LIFE
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Name ................................................
Class ................................................
Roll No. ................................................
Subject

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Submitted by .......... .. Submitted to ..........
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ld like to extend my sincere and heartfelt obligation towards all those

"'°u · w·1thout t heir active guidance,
,ho have helped me in making t h'1s proJect.
.ii,, cooperati~n and e~couragement, I would not have been able to
present the proJect on time.
lalll extremely thankful and pay my gratitude to my teacher
)th/Ms ............ for his/her valuable guidance and support for
completion of this project.
!extend my gratitude to my Principa/Mr/Ms ............ for the moral
support extended during the tenure of the project.
I also acknowledge with a deep sense of reverence, my gratitude towards
my parents, other faculty members of the school and friends for their
valuable suggestions given to me in completing this project.

Date ........... . w
)Name of Student
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This is to Certify that the project work

...................................................................... is the bonafide

work of ................................. (Name of the student) who

carried out the work under my supervision

.............................

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•••
Particulars
~ e--n-:-t-o;:-:fP~u-r-po_s_e _ _ _ _ _ __
1.
2. Social Significance of Communication Media
3. --:---:--::-:-:--
Research Method;----:-:---:::--- --------
used in Project : Survey ---
4.
5.
-----=---::-=---------------
Different Forms of Survey

Detailed Procedure for Implementation of Survey Method

6. Research Questions (Questionnaire)
7. Advantages of the Survey method
8. Limitations of Survey Method
9. Conclusion

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ROLE OF COMMUNICATION
MEDIA IN SOCIAL LIFE

INTRODUCTION
Communication media could include the mass media, like newspapers, television, films,
internet and ~o on - i.e., media which convey information and are seen/accessed by I
number of people. It could also include the media that people ~se fo~ communicating
each other, such as the telephone, letters, mobile phones, e-mail and mternet.

STATEMENT OF PURPOSE
The objective of this project work is to find out the changing place of mass media in
life and the shifts within major formats like print, radio, television, and so on. Learn a
likes and dislikes of particular groups (classes, age groups, genders) regarding films, boo
etc. Perception of the new communication media (like mobile phones, or internet) and
impact.

SOCIAL SIGNIFICANCE OF
COMMUNICATION MEDIA
Communication media is a tremendous source of information for individuals as well as
society. They can help change people's attitude and habits. For instance, government has
been extensively using communication media like newspapers, radio, television etc., to
spread the schemes like 1'Swachh Bharat", "Beti Bachao, Beti Padhao" to bring changes·
people's behaviour and attitudes in particular and society in general.
The communication media occupy a high proportion of our leisure time: people spend,
an average, 25 hours~ per week watching television, and they also find time for radio,
cinema, magazines and newspapers. For children, watching television takes up a similar
amount of time to that spent at school or with family and friends. In contemporary tim
w internet, and other social media applications are also playing an important role in shaping
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ii: the behaviours of people in the society right from kids to elders.
1- TVs, Newspapers, Internet, Social Media nowadays have become prominent in modem
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-, people's lives. The speed of media has resulted in bringing people across the world closer.
. 0 Mass media are used by the consumer industry to inform people about their products
services through advertising. Television, radio, internet are the best means of entertainm
~ and extremely informative. Social media keeps us up to date with the happenings around
the world. ·
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i I
RFSEARCH METHOD USED IN PROJECT: SURVEY
Ihesurvey is probably the best known sociological method. It is now so much a part of
modem public life. Today it is used all over the world in all sorts of contexts going well
oeyond the concerns of sociology alone. In India, too, we have seen the increasing use of _.
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!tll'Veys for various non-academic purposes, including the prediction of election results, the -LL
itvising of marketing strategies for selling products, and for eliciting popular opinions on a
.-iclc variety of subjects.
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DIFFERIJN'r 1~01\MS 01~ SUit VEY

INTERVIEWS
An interview i, different from ,1 su, vcy in th;11 it is ,dways conducted in pcrs,m and u
involves much ft'Wt'r persons (,\S few ,ts 5 20, or 40, usu,1ll_y not much more th:'.n that)
1

lntcrvicws m.,y be structured, th,tt is, follow ,1 pre determined pattern of qu_cs11ons or
unstructured, when· only ,\ set of topics is pre decided, and t~c a~tual questions emerge
p,ut of ., conversation. Interviews tn,\y be more or less intensive, m the sense that one
interview a person for a long time (2 3 hours) or in repeated _visit~ to ~ct a really deta1
version of their story. Interviews have the advantage of being_flexible in t~~t promising
topics may be pursued in greater detail, questions may be refm~d or ~od,f,cd alo~g the
way, and clarifications may be sought. The disadvantage of the interview method 1~ that
cannot cover a large number of people and is limited to presenting the views of a select
group of individuals.

OBSERVATION
Observation is a method where the researcher must systematically watch and record w
is happening in whatever context or situation that has been chosen for the research. Thia
sounds simple but may not always be easy to do in practice. Careful attention has to be
paid to what is happening without pre-judging what is relevant to the study and what is
not. Sometimes, what is not happening is as important or interesting as what does a
happen. For example, if your research question is about how different classes of people
specific open spaces, then it is significant that a given class or group of people (say poor
people, or middle class people for example) never enter the...space, or are never seen in it.

DETAILED PROCEDURE FOR IMPLEMENTATION

OF SURVEY METHOD
As the word itself suggests, a survey is an attempt to provide an overview. It is a
comprehensive or wide-ranging perspective on some subject based on information ob
from a carefully chosen representative set of people. Such people are usually referred to-
'respondents' - they respond to the questions asked of them by the researchers. Survey
research is usually done by large teams consisting of those who plan and design the stu
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u:: 'research assistants'). The survey questions may be asked and answered in various fo
1- Often, they are asked orally during personal visits by the investigator, and sometimes
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through telephone conversations. Responses may also be sought in writing, to
'questionnaires' brought by investigators or sent through the post. Finally, with the
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increasing presence of computers and telecommunication technology, these days it is al
possible for surveys to be conducted electronically. In this format, the respondent recei
and responds to questions by e-mail, the internet, or similar electronic medium.
 e 's main advant~gc as ~ social c1cm1f1c ni thod • that tt all u t r
""o; II large populatton whil_c actually tudy1ng only a mall poruon of th1
1,~ f . fhus a rnrvcy m,,kcs tl poss1hlc to study large populauon with a 01 n
.,,1auoll of time, cffon and money. That is why it is such a popular method in th
"'5,.,,eotd other fie~ds. The sample su, vey i~ ahlc to provide a generalisable result d pt
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11ct :a.rt jve by takmg advantage of the discoveries of a hranch of statistics called
5
11g etccthcorr· Th e key cIcmcnt cnabl'mg th'1s 'shortcut' is the rcpresentauvcnes
. s of the
ptiog t
::r,,. •ociple is that all the relevant sub-groups in the population should be recogm ed
'j1lt first prt ted in the sample. Most large populations arc not homogenous - they belong
.J represen b-categories. This is called stratification. The second principle of sample
,,-distl·oct. suthat the actu al unit
. - 1.e.,
. person or village or household - shou1d b based
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to • Jl ischance. This . ref erred to as randomisation, which itself d epend s on the concept
. 1s
~ly o:ility•
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 RFSl;ARCl1 QUFSTIONS (QUFSTJONNAIRl)
Name XYZ
Age ABC
Gender MN
Profession CBN
What kind of communication media do you me?
How much time do you spend on communication medi:i?
Which is most influential communication media for you?
(ij TV
(ii) Radio
(iii) Newspaper
(iv) Internet
(v) Movies
What kind of news do you read in newspaper?
(i) Political
(ii) Sports
(iii) Entertainment
(iv) Business
{v) Lifestyle
What genre movies do you like to watch?
(ij Cartoon/Animation
(ii) Action
(iii) Horror/Thriller
(iv) Drama
(v) Romcom/Comedy
(vi) Devotional
Which TV channels do you prefer to watch?
(ij NEWS
(ii) Entertainment
(iii) Educational
{iv) -Sports
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(vi) Cartoon
How much time do you spend on watching TV?
u What do you use internet for?
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{i) News and current issues
(ii) Science and technology
Q, \.iii) Social networking, e-mail
{iv) Pla~~nline games, watch videos etc.,
Do you use a smartphone?
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,\TA ANALYSIS
0s,111P1e Answers of different age groups
Childrl"U Teens
\I! --~ Youth Senior
(6-12) ( 13-19) Adults
No, J (20-30) (30-60)
Citi,cns
Q•
I'\', 't\h,bik. l'\', 't\ lobill', (60+)
1 kwks TV, Mobill•, TV, Mobill', I V, Mnhal1,
Nl'Wspaper.
Newspl\pL'l', Nl'WSJ):l(WI" Nl'WS(l,1111'1
11ovies
Movies
•)
I hours 8 - IO hll\lt'S 6 -8 hours I ti homs ti 10 hour,
T\" lntl'l'nl.'t
.i ln1 l'l'llet TV IV
Do not l'l'ad Sports and Politicnl, Sports, Poll! ical. Polit ic,11,
1\l'Wsp,,pl'r Entertainment Enll'rt,,inment Business, 13usim•,,,
LirC'st.vk- Entt•rt.,innwnt
Animatillll Al'tion, Roml·1,m, Romcom, Dcvo110n.1l,
Horrorn'hrillcr. Comedy, Action, Comedy, Dnnn., Drama
Animntion llorrnr/Thrilkr
Canoon Sports and NEWS, Sports, NFWS, NEWS .ind
6.
Fntcrtninmcnt Eclurnt ional(like Entl'l'lainmenl lkvol ion.ii
Nnt Geo),
Entcrt r1inmL•nt
i. 2 hours •1 hours 2 hours 2 hour~ 6 hours
6. Play games Social News, Socinl E-nrnil, Social Do not ll~l'
networking networking, networking internet
Science nnd
technology
9. \~ YES YES YES NO
1 hour -! hours 3 hours 2 hours Do not ust•
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11. NO YES YES YES
Faccbook,
s111.1rtphoiw
NO
Do not use soci.,1
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12. Do not use Facebook, Fncebook,
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Social ~kdiu Instngram, lnstagram, Whatsapp, nwdia u
Snapehat. Snnpchat, LinkC'din w
Whatsnpp Whatsapp, ~
Linkedin 0
YES YES Do not w.,1d, a:
13. Do not watch YES
\ ideos 011 a.
Yidcos on inlcmc•t

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internet
14. -NA- YES YRS YFS
-NA-
15.- 16 18 21
10 13
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Al) VAN'fAG1=s ()I; ·1111~SURVEY Mltl 1101)

• Sui
' \' l' ' ' I l'~ l'.11 l II .I~ ll' I. Iy .1111 X!H' II SIVI,
,111\'C .
• Sm wy _'l''it',llll, is 11sclul in drn 1ilii11g the 1.: li,:r,,c.tcrisriui of a l.,r~c r,,,pu
popul.111011 s1111t·t111 1• h,1sed 011 ,tgc, ,111d it ~ t'rt1l'rg111g ti ends ,ind p,1L1crnt
• S\11\'l')' ICSt'.u r h r.rn lw .,d111i11istcrcd from remote· loc;,,ti~,n., using m-lil, c
tdt•phonc. Consequently, vr, y l.1rgc s,unplcs .trc fc.i~Jl,lc, m;iking the
st,1tistic.11ly signific.1111 l'VCn when ,111alysing multiple variable~.
• ln S\_1rvl'Y rcsc.uch mw ci\n .,sk many questions about ;i given topic, which
cons1dcr.1blc flexibility to the analysis.
• ~c c~n choose different ways of administering a survey. From face- t
interviews to telephones and emails one can use any mode of collcctin
depending on one's requirements and limitations.
• Unlike the qualitative methods, survey research is carried out through stand .
questions, which makes measurement more precise · by enforcrng· urn'form defiar .
1
upon the participants. Standardisation ensures that similar kinds of data arc co~I
from groups and then interpreted comparatively (between-group study),irnp
more objectivity and higher reliability. 1

LIMITATIONS OF SURVEY METHOD

• A preoccupation with standardisation results in designing questions in very ge
terms to make them minimally appropriate for all respondents. This could lead
simplification and one may end up missing what may be m._ost appropriate to
respondents.
• Survey research is inflexible in the sense that it requires a precise study de ·
Everything must be worked out in advance, the tools to be used and the methoa
administering the tools. In order to make a survey methodologically sound, it sho
remain unchanged throughout the period of data collection.
• In order to make a survey viable and meaningful the researcher has to make sure that
large proportion of selected respondents agree to respond. This, however, may
always be an easy task to achieve. In such situations carrying out a survey becom
difficult.
• Surveys also demand a great deal of attention and honesty on the part of responden
w particularly when a questionnaire is being used and the survey is self-administe
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Respondents may not always be willing to give such attention to filling
questionnaire. Sometimes, it may be hard for participants to recall certain informatio
u or to take a clear position on controversial issues.
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t • , • 11 tw . 1~ 111v 1111l,l y
i111swr1s~l\~'1t1sw1yi111pn11,1111p111v111111111c 111111 w l11 h' 'Int t
111
kcdqlll'slluns ,th 0111 gl'II
1 . · ex.11 11 plc he
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lllt t1n11 r b in k
,ts 'I I 11•11·111111'1 , ' II.' p11r1 of f n I d
! her I.urn y l\ll'lll ll'rs 111 ty I , , y ir1 lil' r 1111111 1 I i r ,t r p in n
11 I . ' • icv1•1y I'll , 11111c 1, e f'
1 n co n r h , Lr nd 1
I ccWhl·n·s ll'ISl'lllplo c I , < 1 1:, 1, 111 1111 , ii
r" y l ,St1tv1•y11•, . I
i,1111111111 I
11
IC ·1111 c q11 c t11,n ll I d th rw rk
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C()NCLUSION .
..Jon the answers given by diffcrci•t
o.,scu I · • • gnn~)s
.,.. different c 101ccs wit11 regard to co 1111 . ' ~l' i:,111 ohsn v1· t '1.11 cliffercnt arc group
· .
h•"e do not use mtc1nct, nunrcat, 011 1· ( '
mostly bcca . . f Int< 1,1 , 1111drc11 ,,f a~c group 9 12
,e,.rs 'd S . .. use o p,1rcn11I . .
1 cal gut ance. emor citizens on th, I ' rt•S tnc.tH,n~,111d they use 1t only und r
naren b h . c ot 1er hand cl O •
r· ledge a out ow to use tt. We ca I not use internet because of lack of
1 erent k'tnd of comm n .a so. observe. that <l'ff
kJ!O"' need by d'ff ' ercnt age groups arc
Jue . un1cat1on med, Wh'l1 h'ld . .
danimated pictures, teens and youth l'k1
. a. _cc I rcn .tre cn1oymg cartoons
all 00·onal pictures. The way different e action a~d thrillers, while senior citi1.cns lake
deY d'ff rent · . .
quitete age groups using smartphone application~is al5o

reen5 are more mto social media applicatio l'k •

limited to facebook d h ns I e mstagram and snapchat, while other a1;e
groups are . l'kan w atsapp.Thc time being spent on communication
edia by certam_ age groups 1 e teens is alarming. Recent medical studies show that
111
ding more time on smartphones soc· I d'1 . .
spen . II Th h b . ' . ia me a etc, would affect children physically and
psychologica Y· er~ ~s een mcreasmg obesity problems all over world, because
children ~re _hardly enJoymg. outdoor games. It is also affecting the interpersonal
commumcattons among fa~ily ~embers. All this affects one's social life both directly and
indirectly. From the que st,onnatre we can observe that senior citizens are feeling left out
due to advance growth ~f communication media and there is a growing digital divide
1,etween present generation and senior citizens.

One more fall out is, because all the family members are busy in internet, tv and social
media, senior citizens are feeling left out in the family and this is causing depression among
senior citizens especially. Communication media is not just having negative effects on social
life, it also has some positives. Educational videos on youtube have become useful to many
children. Applications like Ola have made commuting easier and cheaper to many working
men and women. Applications like Lnkedin have made finding jobs easy for youth.
Devotional TV channels have made senior citizens to spend their time qualitatively in home
watching devotional genre programmes. Video calling, instant messaging has reduced the w
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gap between parents, relatives and friends living in another city or country. We can U:
conclude that, communication media has become a part of parcel of current generation life, ...u
but it should not be abused by overuse. Anything that is used in moderation always gives w
best results and same is true with communication media in our social life. -,
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