Mini Project: Recycling Reward

Program - GreenCycle

Submitted by-
Sandeep Gurjar
Anjali Kumari
Dishant Sidhu
Archana Kumari
Priyanjali Kumari
Kanupriya Jaiswal
Mini Project: Recycling Reward Program - GreenCycle

GreenCycle is a mobile app-based recycling reward program focused on

incentivizing residents in Bangalore, India, to recycle plastic waste. Users
scan QR codes on designated plastic recycling bins to earn points
redeemable for discounts at local partner businesses and charitable
donations.
 Scope & Objectives: Segment
• Geographical reach: Bangalore
city, initial pilot in 10
neighborhoods. • Primary: Eco-conscious individuals and
families (25-45 years old) interested in
• Target audience: Households
sustainability and financial rewards.
and small businesses.
• Secondary: Local businesses seeking
• Objectives: Increase plastic
green initiatives and customer
recycling rate by 20% within 1
engagement.
year, reduce plastic waste in
landfills, and promote
environmental awareness.
 Steps for Implementation:

Partnership: App Development Pilot Launch

Collaborate with Bangalore's Create a user-friendly mobile Implement the program in10
waste management app for QR code designated neighborhoods with
authority and local scanning, point clear communication and
businesses. accumulation, and reward promotion
redemption.
 Expected Cost
Fixed:
1. App development: $10,000
2. Marketing materials: $2,000
3. Operational setup: $1,000

Variable:
1. Reward redemption: $5/point (estimated)
2. Data storage and processing: $200/month
 Marketing Strategies:

● Social media campaigns: Targeted ads and influencer

partnerships.
● Community outreach: Collaborations with resident
associations and NGOs.
● Partnerships: In-store promotions and discounts at local
businesses.
● School & college engagement: Educational workshops and
awareness drives.
HR Management:
● Small team for app maintenance, data analysis, and
community engagement.
● Partner with local NGOs for on-ground support and waste
collection
 Core Values:

● Environmental responsibility: Promoting sustainable waste

management.
● Community engagement: Empowering residents to make a difference.
● Innovation: Utilizing technology for positive impact.
USP
● Focus on plastic waste, a major environmental concern in India.
● Gamified app experience for increased user engagement.
● Local business partnerships for wider reach and benefits.
 Funding:

• Seek grants from environmental organizations and government initiatives.

• Explore corporate sponsorships from FMCGs and sustainability-focused brands.
• Crowdfunding campaigns to engage the community.

Conclusion:

GreenCycle has the potential to significantly increase plastic recycling rates in

Bangalore, promote environmental awareness, and offer economic benefits to
residents and businesses. With targeted marketing, strategic partnerships, and
innovative technology, GreenCycle can be a successful and impactful model
for recycling reward programs in India.