INTRODUCTION

A Mobile Network Service is

a provider of wireless
communications services that
owns and control all the
elements necessary to sell and
deliver services to an end user
including radio spectrum
allocation, wireless network
infrastructure, back
haul infrastructure, billing,
customer care, provisioning
computer systems and
marketing and repair
organizations. A mobile
network services typically also
has the
necessary provisioning, billing
and customer care computer
systems and the
marketing, customer care and
engineering organizations
needed to sell, deliver and
bill for services. However, a
Mobile network services can
outsource any of these
systems or functions and still be
considered a mobile network
operator.
Sex
Data provided shows that the
Female gender was the one
most interested in the
research with a surprising
52.7% of them taking part of
the study. Speculations can be
made on why there were more
females agreeing to participate
on carrying out the
research, but ours is that they
were the ones easily
approachable and showed
wanted
to know more about the
research properties. It is no
rocket science that women are
more compassionate than men
in such a way that they
welcomed our proposal with
nurturance, kindness, softness,
gentleness and emotional
warmth when we
approached them about the
research.
On the other hand, a handful of
47,3% of men contributed in
our study, which is not
bad for this gender though,
given the pride and their
profound ability to undermine
certain issues, especially when
one is required to be honest
about their feelings. Even
though it was well expected, a
certain group amongst the male
gender were showing
no signs of much interest when
it came to our research, rather
when trying to approach
them about our intentions
pertaining the research a lot
were making excuses and left
without even hearing the whole
aims and objectives the study is
trying to carry out.
However, as we already know
that regardless the tiny size of
the Alice town, where
our study was based, more
specifically indulging with
students of the University of
Fort
Hare. It became evident that
we are indeed living in a
democratic and slightly
modernized country which finds
or rather see no foul play when
it comes to the issue
of people confused about their
sexuality or gender. Hence it
did not come as much of

a surprise when 23 people felt

the Sex column had relatively
few columns for their
belonging.
Age
During the ground work of
our research, we were mainly
based at approaching
students within the University
campus where we actually
reside, because it made more
sense to us engaging with our
peers, carrying the belief that
they would provide
sensible and honest answers
within a short period of time,
trusting their level of
intellect. Which is one of the
reasons why our study is
showing 60.8% of those who
fall within the 25 and below
catalogue being the highest. We
also managed to obtain
a second highest percentage
from those between 26 and 30
bargaining a 24.7%, we
can further assume that this
statistic was as a result of those
doing their postgraduate
studies, with the likes of our
lectures and a few cleaning staff
within this parameter.
Moreover, we can safely record
that there were also other rows
within the age column
showing ages of those starting
from 31years up to the 46 and
above row, with all of
them combined producing a
mere 14.2%. During our
research there were respondents
who felt secretive about their
ages, hence we see 5 people
falling of the age issue.
Home language
Home language is said to be
also defined as the mother
tongue in some context of
other natures, but both
reflecting on the kind of lingual
one inherits from birth. It is no
secret, but observant that people
living within the Alice society
and those residing in
the University campus are of a
Xhosa speaking background.
Hence it did not come
across as a surprise that the vast
majority of people living within
the parameter where
our research was conducted
possessed isiXhosa as their
mother tongue. Giving much
insight on why the research
showed an astonishing 67.1%
of Xhosa speakers,
followed by a not so bad but
unforeseen 14.7% Zulu
speakers.
Alternatively, within the
university we managed to meet
only 18.8% of people who do
not speak either Xhosa nor Zulu
as their home language. With
some enjoying all 11
official languages of south
Africa and some coming from
neighboring African countries
that speak languages like Shona
and French. The kind of
linguistic education is one
that equips individuals into
finding and interacting with
people speaking different
languages both from local and
international.
Educational level
A person's education level
indicates the highest grade or
qualification that has been
obtained or the top degree that
has been achieved by that
certain individual. This is
likely to change in the course of
an individual's life, and it does
not represent any
schooling that is currently in
progress. Thus during our
fieldwork, it can be evident that
we met with people who have
achieved and obtained different
levels of qualifications,
with most of the participants
managing to acquire their
bachelor’s degree.
Furthermore, it was quite
astonishing to learn that in an
environment with the majority
of its people still fighting to
obtain their degrees to record a
massive statistic of 48.3%
of those who have obtained
their degrees. With assumptions
that the 21.6% obtaining
certificates might be
undergraduate students and
maybe with a few of those not
enrolled in any learning
institution but acquired a
matric(GRADE12) certificate.
We
also managed to engage with
23.1% of prospective post
graduate students, from
honours level all the way up to
the Doctoral stage, who also
achieved some post
college diplomas.
Mobile Phone Network
Provider
Mobile network providers vary
or rather differ from one
another based on the type of
quality it possesses, the
services and offerings it can
successfully produce to its
consumers and also the
affordability of obtaining it.
Upon arriving for our first year
in
University we were introduced
into an Introduction to
Microeconomics course, which
taught us about different
consumer taste and preference
when it comes to demanding
goods and services.
Meaning that we quite clearly
understand the different statistic
we received on the type
of mobile phone network
provider people prefer. Upon
which we know that customer
preferences are expectations,
likes, dislikes, motivations and
inclinations that drive
customer purchasing decisions
on a daily basis. They
complement customer needs in
explaining customer behaviour,
and it is crystal clear that they'd
prefer a particular
style, brand and colour of
their choice regarding the
purchase of either MTN,
VODACOM, TELKOM, CELL
C to name a few.
Data provided in TABLE:5
clearly depicts a staggering
40.4% participants being in
favour and preference of the
MTN mobile network provider,
which is amazingly nearly
half of our overall sampled
population size. Followed by
VODACOM and CELL C at
23.3% and 21.4% respectively,
showing similar relevance
amongst consumers whilst
seemingly out competing
TELKOM who registered only
14.7% consumers based on
our collected data and
thoroughly conducted research.
With consumer’s main concern
being the high price of mobile
data, a common complaint
among South Africans, who
want networks to make
access to mobile internet
more affordable, with lack of
spectrum allocation by
government a major reason for
this dilemma.
Tangibility

To start of matters, we asked

participants whether their
mobile network service
provider has up-to-date
equipment, which is the
quality and/or condition of
being
discernible by touch.
27,7% agree that the mobile
network service provider has
quality equipment while
27.8% slightly disagree. With
quality and condition of being
discernible by touch 17.4%
strongly agree the equipment is
up to date. The 14.2% who
neither agree nor disagree
are either not using the network
or just confused, or maybe they
don’t have much
knowledge to rate it. Whilst
2,5% are strongly disagreeing
and a further 3.2% in
disagreement, showing little
faith in believing the network
equipment standard. It’s only
a few that rate it as a poor
equipment with lower quality
equipment provided. With a
relatively high percentage rate
agreeing to the up-to-date
equipment.

being visually
appealing/attractive or
interesting. showing or
expressing a desire for
help 12.4% strongly agree
mobile network service’s
physical are visually appealing,
they view them as attractive
and interesting one. 29.9%
slightly agree on the
attractiveness of their mobile
network services appearing
physical, even though they
have negative and positive
judgements about its physical
look. 24.8% agreed that they
are impressed by the physical
look of their mobile network
services, they view them
as one of those charismatic
one. Few strongly disagree and
disagree about the
physical look of mobile network
services, they literally find them
not captivating and
nothing interesting about them.
Still on the note of easy on the
eye, we can proceed by arguing
that, it is of paramount
importance that any mobile
service provider’s customer
service staff be well dressed
and appear neat. The two sets
were identical in all respects
except for the cleanliness
of employee appearance.
Participants expressed more
interest in approaching and in
doing business with a service
provider whose attire was clean
and neat (as opposed
to messy and dirty).
Customer emotions (feelings of
pleasantness) and cognitions
(attributions of power)
mediated the effect of
cleanliness. Implications for
research and management of
employee appearance in
customer service delivery are
discussed. 18.1% strongly
agree that their network mobile
provider staff are well dressed
and appear neat, feeling
impressed and motivated by the
kind of clothes worn at work.
24.3% slightly agreed
with a now and then they
impressions by the staffs’ ways
of dressing and neatness.
2.3% and 2,8% are strongly
disagreeing and disagreeing,
respectively in ever
inheriting any kind satisfaction
by the appearance of their
staff and their overall
neatness. Out of all the data
presented in TABLE:6c, we felt
confounded by the 22.5%
claiming to might have not in a
single day saw their mobile
network providers staff in
any kind of uniform to
comment on their neatness.
Closing of the issues facing
tangibility, it is pivotal for
consumers and users of any
product to adhere to the old
saying that you must, “Never
Judge a Book by Its Cover”.
So, with that being said, the
appearance of the physical
facilities of mobile network
providers should not be
expected to be in keeping with
the type of telecom services
that particular network provider
can offer, looks are said to be
deceiving. Through both
wired and wireless methods,
telecom services provide the
network for information to
be exchanged electronically.
Information that is shared from
room to room or across
the country, from your
telephone, internet-connected
computers, fax machines and
handheld communication
devices.
Smartphones and tablets have
increased capabilities through
mobile communication.
Employees can use these
devices to access information
and applications, work on
documents, send and receive
emails and join conversations
via teleconference.
28.1% agree and believe that
physical facilities of their
network provider is in keeping
with the type of telecom
services offered. 17.4% strongly
agreed showing signs of
being impressed and very
satisfied by the appearance of
the physical tools of their