SUBAST-CAR

Victor Garcia Victor Dobon

Boris Sheinkman AllStartUp July 2022

Objectives &
Key Results
Company name

OKRs 2032
Agenda

Introduction OKRs Overview

Company OKRs Marketing OKRs

Product OKRs Revenue OKRs

Introduction

OKR Overview
Put your presentation in context by providing a
brief overview of OKRs and why they are the
best framework to help your organization set
and achieve goals. Here's an example to get
your creative juices flowing:
OKRs are often set and re-evaluated quarterly.
The purpose of using this methodology is
creating alignment in the organization and
ensuring that everyone is working towards the
same goal.

OKRs (Objectives and Key Results) are used

by teams to set goals and track their
outcomes. OKRs are made up of an objective
(a concrete goal that is important to the
company's success) and several key results
(measurable criteria used to track the
achievement of the goal).
OKRs overview

Company

Marketing Product Revenue

OKRs overview

Company
OKR: Grow the product in a way that
is sustainable and scalable

Marketing Product Revenue

OKR: Increase free trial signups OKR: Increase product adoption OKR: Grow subscription revenue
OKRs overview

Company
OKR: Grow the product in a way that
is sustainable and scalable
KR1: Achieve $1M in MRR
KR2: Grow to 200K DAU

Marketing Product Revenue

OKR: Increase free trial signups
KR1: Reach 100K monthly website
sessions
KR2: Achieve a free trial conversion
rate of 5%
OKR: Increase product adoption
OKR: Grow subscription revenue
KR1: Achieve an activation rate of
KR1: Achieve a free-to-paid
50%
conversion rate of 10%
KR2: Achieve a one-week retention
KR2: Grow ARPPU to $100
rate of 50%
Company
OKRs
Company OKRs

OBJECTIVE

Grow the product in a

way that is sustainable
and scalable Use this space to expand on the objective and
key results on the left to help your team
K EY RESULT 1
understand why they matter.

Achieve $1M in MRR Why have you chosen this goal? Why are the
key results you've come up with reliable
K EY RESULT 2 indicators of success? How exactly will you
measure results? Who is the owner of this OKR
Grow to 200K DAU and how often will you be reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve $1M in MRR $800,000 $1,000,000 80%

Grow to 200K DAU 100,000 200,000 50%

Marketing
OKRs
Marketing OKRs

OBJECTIVE

Increase free trial

signups
K EY RESULT 1
Use this space to expand on the objective and
Reach 100K monthly key results on the left to help your team
understand why they matter.
website sessions
Why have you chosen this goal? Why are the
K EY RESULT 2
key results you've come up with reliable
Achieve a free trial indicators of success? How exactly will you
measure results? Who is the owner of this OKR
conversion rate of 5% and how often will you be reporting on it?
Marketing OKRs

Key result Current value Goal % Goal achieved

Reach 100K monthly

85,000 100,000 85%
website sessions

Achieve a free trial

4.5% 5% 90%
conversion rate of 5%
Product
OKRs
Product OKRs

OBJECTIVE

Increase product
adoption
K EY RESULT 1
Use this space to expand on the objective and
Achieve an activation key results on the left to help your team
understand why they matter more.
rate of 50%
Why have you chosen this goal? Why are the
K EY RESULT 2
key results you've come up with reliable
Achieve a week 1 indicators of success? How exactly will you
measure results? Who is the owner of this OKR
retention rate of 50% and how often will you be reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve an activation
45% 50% 90%
rate of 50%

Achieve a week 1
35% 50% 70%
retention rate of 50%
Revenue
OKRs
Revenue OKRs

OBJECTIVE

Grow subscription
revenue Use this space to expand on the objective and
key results on the left to help your team
K EY RESULT 1 understand why they matter more than other
things.
Achieve a free-to-paid
conversion rate of 10% Why have you chosen this goal? Why are the
key results you've come up with reliable
K EY RESULT 2 indicators of success? How exactly will you
measure results? Who is the owner is this OKR
Grow ARPPU to $100 and how often will you be reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve a free-to-paid
6% 10% 60%
conversion rate of 10%

Grow ARPPU to $100 $85 $100 85%

Thank you

Company name

OKRs 2032