Operating profit: 117,965

Operating profit margin 17.3%

Net profit: 44931
Net profit Margine: 6.6%
Gross Revenue: 683,627
Gross Profit margin Percentage: 64.1%
Net Revenue: 681,591
Net sale – NA-, EA- AP-, LA
Operating sales-
Earning per share 3-7
Dividend:
ROE 11
Stock Price 31.08-180
Credit rating c-
Image Rating 66
Risk of Default high
Risk of Default Ratio 0.74
Days of inventory 301
Low image rating
Less than expected roe. 11 EXPECTED 28
As established leaders in the Global Athletic Footwear Industry for the past eight
years, our focus is on maintaining our position among the top three. We aim to
continually evolve as pioneers and providers of cutting-edge, performance-driven
footwear. Embracing sustainability, technology, and inclusive design, we are
committed to enhancing our global influence and ensuring our brand remains the
preferred choice for athletes and fans worldwide. Our slogan remains the same:-
"Setting the Pace, Defining the Game".
Our company has no consistent competitive strategy — we prefer to "re-invent" our
strategy each year to pursue whatever opportunities look most promising. Our plan over
the next three years is to continue our "opportunistic" approach to strategy and not
commit the company to any long-term strategy or any specific market focus. We like this
strategy-for-a-year approach and believe it works well for us.
Over the past seven years, our company has adopted a dynamic and opportunistic
approach to its competitive strategy, opting to reinvent its direction each year
based on promising opportunities. In the Internet segment, our retail prices have
fluctuated from an initial range of $64 to $72, reaching a peak of $93 per unit
before recent adjustments. Meanwhile, our search engine advertising investment,
initially modest, saw a hiatus for two years, only to surge to its maximum in the
most recent year. Simultaneously, significant investments in brand advertising
over the past three years aimed to bolster brand awareness. Celebrity appeal,
once marginal, surged to 215 in the previous year, impacting our market share,
which has experienced fluctuations throughout the seven-year period. Shifting
focus to the wholesale segment, we began with a low average price of $48,
escalating to $66. However, reacting to competitive pricing, we strategically
lowered the price to $58.50 per pair. While initially offering only 40% of the
maximum models, we adapted to market trends by increasing the variety
available to customers. Retailer support, historically low, witnessed a peak in one
particular year with maximum support. Our company's market share, as depicted
in the chart, has demonstrated a dynamic trajectory. In the private label segment,
varying price ranges were initially offered, but strategic adjustments aligned with
market trends and competitive pricing have positively impacted our market share,
increasing it to 25% after a three-year struggle. Through a combination of
flexibility and adaptability, our company navigated diverse market forces, making
strategic decisions that have influenced our positioning across different segments.