Gently is Health Conscious DTC Brands

For Moms & Baby Care in Indonesia

What is Gently?
Gently is a personal care brand for
babies and children that emphasizes
efficacy and gentle formulas.
Present since April 2022, Gently products were created to make
every mother's heart feel calm when caring for her baby. We are
committed to creating gentle and nutritious formulas for a
healthier lifestyle. Because health is the foundation of a happy
family.

Certified Halal Formulated Contain Material free

BPOM for baby skin ingredients dangerous
and child natural
 Our Brand Values

Peace of Mind Gentle Formula

Creating peace of mind for mothers Provides the best properties effectively

Good Efficacy Healthy Lifestyle

Presenting a soft formula for the fruit of the heart Promoting a healthier lifestyle
Gently’s product
Calming
Baby Cream
Rp 99,000
Calm the baby from colic or
bloated stomach with the
warmth of peppermint oil
infused soft cream.
Ultra Soft Baby
Body Wash & Shampoo Hair Serum
Rp 110,000
Rp 104,000
Hassle free hair serum to
2 in 1 body wash & shampoo to clean, soften
improve hair growth (no rinse,
& soothe baby skin, free from SLS/SLES, mild
non oily, & smells good!)
on eyes.

Soothing Candlenut Baby Skin

Massage Oil Shampoo Rash Cream
Rp 75,000 Rp 95,000
Rp 72,000
Non SLS/SLES hair shampoo Formulated with 15.25% Zinc Oxide
Calendula infused oil to
that makes hair thicker, softer and enriched with triple natural
soothe dry and itchy skin,
& smells good all day ! antimicrobials is effective for
good for baby massage.
relieving diaper rash.

Baby Face Cream

Advance 5 in 1
Rp 90,000
Specially formulated 3x ceramide
and 4D hyaluronic acid, it nourish-
es, soothes, and hydrates for
healthy, soft baby skin.
Our Audience
 Our Target Audience
• Millennial mothers with newborn, infant,&
children up to 10 years old
Gender
• Pregnant mothers
• Middle to Affluent Socio economic status
(A/B)
•
•
Conscious about healthier lifestyle
Cares about baby & infant health & hygiene 89.9% 10.1%

Location Age
Jakarta 13-17
23% 0.3%
18-24
Bandung
10.1%
5.6%
25-34
Bekasi 74.3%
3.2% 35-44
13.7%
Tangerang
45-54
2.9% 0.7%
Surabaya 55-64
0.3%
2.8%
65+
0.3%
Social Media
Live Streaming
 Our Achievement

Top Trending Product on TikTok Top 3 Best Selling Products in

Shop Baby skincare category the TikTok Shop Baby Skincare
Category
 Our Achievement

Product Affiliate Trending in the Care & Baby Product Affiliate Trending Baby and Labor
Health category category
Our
Achievement
Gently Collaborate with Brand

Collaboration Concept:

1. Giveaway social media

2. Special Collaboration - Product Bundling at Official Store :
a. Product barter by value or Product barter by quantity
3. Barter marketing exposure such as:
a. Official store banner
b. Product listing in each official store
c. In-App Exposure (Banner in regular campaign)
d. Collab-SKU inclusion in platform campaign
e. Social media post
f. Special voucher
g. Product sampling
*to be discuss
 Gently x Momsy
Collaboration Concept:

1. Giveaway social media

2. Special Collaboration - Product Bundling at Official Store :
a. Product barter value :
Gently product with total value IDR 5,000,000* & Momsy
product with total value IDR 5,000,000
3. Barter marketing exposure such as:
a. Official store banner
b. Product listing in each official store
c. Collab-SKU inclusion in platform campaign Calming Kit
d. Social media post Soothing
Massage Oil
& Calming
Baby Cream

M o m sy A

5 0 0 gr
s@
23*
Bo p

20
si
oster 3 0 ca

y
J

ul
20
.d.
Periode : 14 s
Moms Influencers Love Gently

“Aku seneng banget olesin Kama pakai Gently Calming Baby

Cream karena krimnya hangat, wanginya enak, dan bikin Kama
bobonya jadi makin nyenyak. Krim terbaik sih ini!”

Zaskia Mecca / Selebriti (20.8M Followers)

“Anakku Jade rutin perawatan rambut pakai Gently Hair Serum

dan Candlenut Shampoo yang bikin rambut Jade jadi makin
lebat, fresh, wangi, gak kusut, dan mudah diatur. Gently Hair
Serum ini jadi favoritku karena praktis banget dan gak lengket.”

Yovie Agustine / Mom Influencer (190K Followers)

“Saya sering pakai Gently Soothing Massage Oil buat pijat

badan Ceces, apalagi kalo abis berpergian jauh, Ceces jadi
ngerasa badannya lebih segar, gatal-gatal hilang, & kulit jadi
lebih sehat.”

dr. deva putriane / Dokter & Mom Influencer (130K Followers)

 Mothers Who Love Gently

Number of moms who gave at

least four star review
Tokopedia : 99%
Shopee Review : 98.8%
Tiktok Review : 98.2%
Where You Can
Find Us?
Online Channel

Offline Channel
Prominent Baby Shop in Bandung, Jakarta, Surabaya
Thank You
Let’s Collaborate!

Ajeng Wahyuningrum
Brand Executive
Email : ajeng.wahyuningrum@gently.co.id
Whatsapp : +6289636633935