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TLE - IA (Masonry NC II)

Activity Sheet - Quarter 1 – Week 5

Key Concepts in Identifying and

Understanding the Consumer

REGION VI - WESTERN VISAYAS

TLE 9 - IA (Masonry NC II)
Learning Activity Sheet (LAS) No. 5
First Edition, 2021

Published in the Philippines

by the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in
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impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of TLE 9 – IA (Masonry NC II) Activity Sheet

Writer: Virgie A. Garsola

Editor: Elvie R. Verde
Layout Artist: Jewelyn Q. Cadigal
Division of Kabankalan City Quality Assurance Team:
Mary Helen M. Bocol Elvie R. Verde
Jewelyn Q. Cadigal
Division of Kabankalan City Management Team:
Portia M. Mallorca Nelly E. Garrote
Junry M. Esparar Mary Helen M. Bocol Elvie R. Verde
Jewelyn Q. Cadigal Emee Ann P. Valdez
Regional Management Team:
Ramir B. Uytico
Pedro T. Escobarte, Jr.
Elena P. Gonzaga
Donald T. Genine
April Calimoso-Velez
Ray G. Mercolino

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Introductory Message

Welcome to TLE 9 - IA (Masonry NC II)!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Kabankalan City and DepEd Regional Office VI - Western
Visayas through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents, and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic
Education Curriculum.

The Learning Activity Sheet is a self-directed instructional material aimed

to guide the learners in accomplishing activities at their own pace and time using
the contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The TLE 9 - IA (Masonry NC II) Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and the learner.
This will be made available to the learners with the references/links to ease the
independent learning.

For the learner:

The TLE 9 - IA (Masonry NC II) Activity Sheet is developed to help you

continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities
and answer the assessments. This will be returned to your facilitator on the agreed
schedule.

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 Quarter 1 – Week 5

Learning Activity Sheets (LAS) No. 5

Name of Learner: __________________________________________________

Grade and Section: ______________________Date: _____________________

TLE 9 - IA (MASONRY NC II) ACTIVITY SHEET

Identify customer’s needs and wants through consumer analysis

I. Learning Competency with Code

Identify customer’s needs and wants through consumer analysis. (TLE_EM9-
12-I0-1)

II. Background Information for Learners

Market is a socially, politically, and economically organized people whose

needs and demands are based on tradition, culture, and technology. Enumerable
business opportunities are open in a market. Their needs and demands are
enormous depending on the class of people being referred to. These classes of
people are known as market segments. These may be high-end, middle-end, and
low-end market segments. Each segment will have varying needs of various
products and services.

Entrepreneurs must be skillful enough to address needs and demands of the

market. Many successful entrepreneurs’ secret of success is just paying attention to
the markets’ needs and demands and later they accumulate so much wealth. A need
or demand-based business will always have a share of market.

Checking the Needs, Wants and Demands of the Market through

Environmental Scanning Process

The needs and demands of the community can be determined through

environmental scanning. In this process, an aspiring entrepreneur must make a
thorough examination of the target market before a particular business is set. Many
elements of the target market can change from month to month or year to year, thus,
updated data and information of the following must be gathered which shall become
the bases of setting up the planned business.

a. Demographic data such as population size, growth rate,

b. List of competitors which is available in the Department of Trade and Industry
c. List of Suppliers which can also be sourced from Department of Trade and
Industry
d. Result of a Reliable Mini Survey using considerable samples of target market

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What are need, want and demand?

A need is a consumer’s desire for a product’s or service’s specific benefit,

whether that be functional or emotional.

A want is the desire for products or services that are not necessary, but which
consumers wish for.

Demand is an economic principle referring to a consumer's desire to

purchase goods and services and willingness to pay a price for a specific
good or service.
Market demand is the total quantity demanded across all consumers in a
market for a given good.

What is Customer Analysis?

Customer analysis is a method of using the data you have about your
customers - from their demographics to their purchasing behavior - to understand
more about their habits, preferences, needs and decision-making. The goal of
customer analysis is to get to the root of what your customers are looking for when
they shop for the products you sell - and how you can position your business to
better meet those needs, from your marketing campaigns to your online or in-store
shopping experience to what happens post-purchase. Customer analysis can tell
you:

 Who your customers are and what they have in common - or what makes
them unique
 What their needs are
 What influences their decision-making
 How long their decision-making process is
 How much they're willing to spend
 Whether and how often they're likely to make repeat purchases
 What content, products and campaigns resonate best

Together, these insights can help you understand who's purchasing your
products, and what you can do to better position your business to acquire and retain
those customers.

Benefits of Customer Analysis

Why should you do customer analysis? There are myriad reasons — namely
once you know your customer and their pain points, you’re in a better position to
meet their needs — but other benefits of customer analysis include:

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Know the 4M’s of Production

Raw materials, whether local or outsourced, are processed into goods to be

sold to an identified market or segments of the market. This economic activity is
referred to as production. Success in production is strictly determined with four (4)
factors popularly known as the 4M’s:

Refers to all persons in the business who are also popularly

Manpower
called labor force. That means the word manpower includes the
entrepreneur himself.
It is known to be the life juice of the business and has to do with
the economic status of the business. These can be in paper bills
Money
or coins, generally used to pay for goods and services,
repayment of debts, and saving or restoring purchasing power of
the business.
These can be raw materials or finished products which shall
Materials
undergo certain process or combined procedures which shall end
as the expected output of production.
Machines Any semi or fully-automated devices that are used in converting
raw materials into marketable products or outputs

What is Demographic Information?

Demographic information allows you to better understand certain background

characteristics of an audience, whether it’s their age, race, ethnicity, income, work
situation, marital status, etc. By asking demographic questions in surveys, you can
gather demographic information about current and potential customers at scale, and
in turn, help you design a market segmentation strategy to reach the right clients.

Marketers are one group of professionals who have a lot to gain from asking
demographic questions. The more they know about their target population, the
higher the chances their messaging will resonate with their desired audience.

III. Accompanying DepEd Textbook and Educational Sites

TESDA Training Regulation for Masonry NC II, Civil Works (Construction Sector),
Technical Education and Skills Development Authority, Taguig City, Metro
Manila.

TESDA Competency Based Curriculum for Masonry NC II (Construction Sector),

Technical Education and Skills Development Authority, Taguig City, Metro
Manila.

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Department of Education, K to 12 BEC Industrial Arts – Masonry (NC II) Curriculum
Guide, May 2016, Pasig City, Philippines.
Albarico J.M., Celarta C.B, Fernando E., and Valdez E.S. 2011.Agriculture and
Fishery Arts I. United Eferza Academic Publications,Co., Bagong Pook, Lipa
City, Batangas 4217.

IV. Activity Proper

Activity 1 – True or False

Direction: Write True if the statement is correct and False if it is wrong. Write your
answer in your answer sheets.

____1. Market is a socially, politically, and economically organized people whose

needs and demands are based on tradition, culture, and technology.
____2. Environmental scanning determined the needs and demands of the
community.
____3. Need is a consumer’s desire for a product’s or service’s specific benefit,
whether that be functional or emotional.
____4. Want is the desire for products or services that are not necessary, but which
consumers wish for.
____5. Customer analysis is a method of using the data you have about your
customers - from their demographics to their purchasing behavior.

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Activity 2 – Matching Type

Direction: Match column A to column B. Write the letter of your answer.

A B

___1. To understand more about their habits, A. Materials

preferences, needs and decision-making.
___2. One group of professionals who have a lot B. Machines
to gain from asking demographic
questions. C. Money
___3. Refers to all persons in the business who
are also popularly called labor force. That D. Manpower
means the word manpower includes the
entrepreneur himself.
E. Marketers
___4. It is known to be the life juice of the
business and has to do with the economic F. Demograpgic information
status of the business.
___5. Any semi or fully-automated devices that
are used in converting raw materials into
marketable products or outputs.

V. Reflection

1. How consumers’ needs and wants take a big role in the market?
___________________________________________________________________
___________________________________________________________________

VI. Answer Key

Activity 1
1. True 2. True 3. True 4. True 5. True

Activity 2
1. F 2. E 3. D 4. C 5. B