SVKM’s NMIMS MUKESH PATEL SCHOOL OF TECHNOLOGY MANAGEMENT & EN‘ ‘SCHOOL OF TECHNOLOGY MANAGEMENT & ENGINEERING J Academic Year: 2021.22 Programme: MBA Tech (All Stream) Year:IV Semester: VIII Subject: Business Research Methods Marks: 100 Date: 11 April 2022 ‘Time: 2.00 pm to 4.00 pm Durations: 2 (hrs) No. of Pages: _02— Final ition ‘andidates should read carefully the instructions printed on the question paper and on the cover of the Answer Book, which is provided for their use. 1) Question No. _1__ is compulsory 2) Out of remaining questions, attempt any _4 questions. 3) Imall__5 questions to be attempted. 4) All questions carry equal marks. 5) Answer to each new question to be started on a fresh page. 6) Figures in brackets on the right hand side indicate full marks. 7) Assume Suitable data if necessary. Read the scenario and answer the questions that follow: | Story of a group of Artisans from a town located in Narayanpur, | Chhattisgarh, India: These Artisans are specialized in developing creative | handicrafts especially from bamboo. Their products are mostly the décor bamboo is available in abundance in these regions. | F | Most of the Artisans belong to the local tribes and have mastered the art of creating beautiful handcrafted toys, flutes, wooden trays, mugs, special bamboo curtains, wooden body for wall clocks, pen / pencil stands and wooden deity idols. These products have made their way into the Indian homes as well as international through traditional means and methods. in | the recent years this region has seen substantial development in infrastructure with good roads, emergence of new regional banks, new school buildings ete. This has led to moderate growth in both public and private transportation. Although, Handicraft products of this region is now able to find new customers who travel to their locality for direct purchase but, many people mostly prefer to buy these crafts online, which is thus hampering their overall sales as claimed by these local Artisans. This has compelled the Artisans to sell their produce to middleman for very little profits. Handicraft Council of India is planning to provide a feasible solution to all such Artisans in the country so that these Artisans can sell | their crafts online through Government support. | ipDevelop a conceptual model that describes the relationship between the | CO-1,2; SO-; . | | BL dependent variable, at least two independent variables, and either a) cath mati Application moderating or a mediating variable. CO-1,2; SO-; Develop the problem statement and formulate the hypotheses for the above | 10 BI - ‘ Application scenario. marks Qz 7 7 First step in a literature review involves the identification of various | 10 | CO-1,2; SO-; . | BL- published and unpublished materials. Discuss. marks | Application - _ i CO-3; 80+ Distinguish beiween cross-sectional and Tongitudinal designs by giving |) | BL- suitable examples. In what situations would you recommend the usage of ) ‘marks | Application | one over the other? on a] “to he comes ; 7 oe Discuss the aspects to be considered while making decision on the sample | 10 -3; SO; | B | size needed to do research? marks Application | ee —_ CO-3; SO- . 2 . BL Design a questionnaire on any hypothetical topic related to management | 10 _ research using appropriate scales. marks | Application | Discuss different methods of data collection from primary sources with | 9 suitable examples, marks Application CO-4; SO “A valid instrument is always reliable, but a le instrument may not | 19 | BL. | always be valid”. Explain. i. Application marks oo Pe : Describe in brief following multivariate techniques giving assumptions | 4 CO- and applications in business for each. BL- a) Cluster Analysis (10 marks) marks Application b) Principle Component Analysis (10 marks) re - = CO-1; SO; Explain the various steps involved in developing a research proposal, with | 2° BL | a suitable example. marks, Application | |